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1 of 55
Term
Which of the following is NOT true of the SPACE Matrix?
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The axes represent four The axes represent financial
internal dimensions. performance metrics.
, The axes represent The axes represent external market
customer satisfaction conditions.
levels.
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2 of 55
Term
What are the two dimensions represented on the BCG matrix axes?
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Total sales and Brand loyalty and product
customer satisfaction innovation
Market segmentation and pricing Relative market share
strategy and industry growth
rate
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3 of 55
Term
Firms should use Value Chain Analysis (VCA) to develop and nurture
a ______ competence and convert that into a distinctive competence.
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, superficial core
peripheral marginal
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4 of 55
Term
What is the difference between the Type 3 and Type 4 levels of a
differentiation strategy?
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Type 3 focuses on cost reduction Type 3 is for established brands
while Type 4 emphasizes while Type 4 is for startups.
luxury.
Type 3 has a broad Type 3 is based on
target market and Type customer feedback while
4 has a narrow target Type 4 is data- driven.
market.
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5 of 55
Term
, For nonprofit and governmental organizations, strategic
management is an important means to develop and justify
requests for needed _.
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human resources infrastructure development
marketing strategies financial support
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6 of 55
Term
Retrenchment may be an especially effective strategy to pursue
under which of the following conditions?
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The organization is planning The organization is experiencing
to merge with another record profits and growth.
company.
The organization is being
pressured by stockholders to The organization has a strong
improve performance. market position and brand loyalty.
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