D377 DIGITAL MARKETING FOUNDATIONS
QUESTIONS WITH 100% ACCURATE ANSWERS
WGU D377
STUDYGLOBAL 5/14/25 WGU D 377
, Mobile Marketing - Accurate answers Mobile marketing is a digital marketing strategy focused on
reaching and engaging with a target audience through mobile devices , such as smartphones and tablets
Inbound Marketing - Accurate answers Inbound marketing is a marketing approach that involves
creating valuable content to attract , engage , and delight potential customers , ultimately leading them
to make a purchase or take desired actions .
Content Marketing - Accurate answers Content marketing is a marketing strategy that involves
creating and distributing relevant , valuable , and consistent content to attract and engage a target
audience , with the goal of building trust and driving profitable actions .
Conversion Funnel - Accurate answers A conversion funnel , also known as a sales funnel ,
represents the various stages a potential customer goes through before completing a desired action ,
such as making a purchase .
Key Performance Indicator ( KPI ) - Accurate answers A Key Performance Indicator ( KPI ) is a
measurable metric used to evaluate the success or performance of a specific aspect of a business ,
marketing campaign , or project
Buying Cycle - Accurate answers Cycle Definition : The buying cycle , or sales cycle , is the process
that potential customer through when making a purchasing decision , from initial awareness to the final
purchase
Search Engine Optimization ( SEO ) - Accurate answers practice of optimizing a website or content
to improve its visibility and ranking on search engine results pages ( e.g. , Google ) to drive organic ( non
- paid ) traffic .
Pay Per Click - Accurate answers Pay Per Click PPC is an online advertising model where advertisers
pay fee each time their ad is clicked , typically used in search engine advertising and online display ads .
Social Media Marketing - Accurate answers Social Media Marketing is a digital marketing strategy
that involves using social media platforms to create and share content , engage with audiences , and
achieve marketing goals .
Conversion Rate Optimization - Accurate answers Conversion Rate Optimization ( CRO ) is the
process of optimizing a website or marketing campaign to increase the percentage of visitors who take
desired actions , such as making a purchase or filling out a form .
Buyer Persona - Accurate answers : A buyer persona is a detailed and semi - fictional
representation of a business's ideal customer , based on research and data , used to guide marketing
and sales strategies
Marketing Automation - Accurate answers Marketing Automation refers to the use of software and
technology to automate repetitive marketing tasks , such as email marketing , lead nurturing , and
campaign management .
QUESTIONS WITH 100% ACCURATE ANSWERS
WGU D377
STUDYGLOBAL 5/14/25 WGU D 377
, Mobile Marketing - Accurate answers Mobile marketing is a digital marketing strategy focused on
reaching and engaging with a target audience through mobile devices , such as smartphones and tablets
Inbound Marketing - Accurate answers Inbound marketing is a marketing approach that involves
creating valuable content to attract , engage , and delight potential customers , ultimately leading them
to make a purchase or take desired actions .
Content Marketing - Accurate answers Content marketing is a marketing strategy that involves
creating and distributing relevant , valuable , and consistent content to attract and engage a target
audience , with the goal of building trust and driving profitable actions .
Conversion Funnel - Accurate answers A conversion funnel , also known as a sales funnel ,
represents the various stages a potential customer goes through before completing a desired action ,
such as making a purchase .
Key Performance Indicator ( KPI ) - Accurate answers A Key Performance Indicator ( KPI ) is a
measurable metric used to evaluate the success or performance of a specific aspect of a business ,
marketing campaign , or project
Buying Cycle - Accurate answers Cycle Definition : The buying cycle , or sales cycle , is the process
that potential customer through when making a purchasing decision , from initial awareness to the final
purchase
Search Engine Optimization ( SEO ) - Accurate answers practice of optimizing a website or content
to improve its visibility and ranking on search engine results pages ( e.g. , Google ) to drive organic ( non
- paid ) traffic .
Pay Per Click - Accurate answers Pay Per Click PPC is an online advertising model where advertisers
pay fee each time their ad is clicked , typically used in search engine advertising and online display ads .
Social Media Marketing - Accurate answers Social Media Marketing is a digital marketing strategy
that involves using social media platforms to create and share content , engage with audiences , and
achieve marketing goals .
Conversion Rate Optimization - Accurate answers Conversion Rate Optimization ( CRO ) is the
process of optimizing a website or marketing campaign to increase the percentage of visitors who take
desired actions , such as making a purchase or filling out a form .
Buyer Persona - Accurate answers : A buyer persona is a detailed and semi - fictional
representation of a business's ideal customer , based on research and data , used to guide marketing
and sales strategies
Marketing Automation - Accurate answers Marketing Automation refers to the use of software and
technology to automate repetitive marketing tasks , such as email marketing , lead nurturing , and
campaign management .
