ADPR 151 EXAM 1 QUESTIONS &
ANSWERS SOLVED 100% CORRECT!!
1 of
71
Term
Marcom is an abbreviation for_.
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customer service market competition
marketing communication media relations
, Don't know?
2 of 71
Term
All the groups of people with which a company or
organization interacts—such as employees, media,
community groups, stockholders, and so forth—are
known as__________________________________.
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investors publics
competitors suppliers
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3 of 71
Term
Advertising began as____.
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social media engagement customer feedback
, interactive dialogue one-way communication
Don't know?
4 of 71
Term
Polo Ralph Lauren manufactures and sells high-quality,
expensive brands of clothing as well as accessories,
cosmetics, and home
products. The company maintains complete control over the
brand
image and all of the functions necessary to develop,
execute, and deliver advertising. Polo appeals to
consumers' lifestyle aspirations. Its products are of high
quality and better than most competitors'
offerings. The objective in the company's advertising is to
convey this image and the fashion statement it makes.
When Polo Ralph Lauren advertises in fashion magazines, it
focuses on the company's brand identity and image by
merely showcasing a beautiful, well-dressed
person without giving any information at all except the
brand name. What type of advertising is this?
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brand communication brand safety
brand advertising institutional advertising
Don't know?
, 5 of 71
Term
The trust on which goodwill is based comes from _.
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advertising budget corporate integrity
financial gain market competition
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6 of 71
Term
Radio and television are examples of_media.
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digital institutional
telegraph broadcast
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ANSWERS SOLVED 100% CORRECT!!
1 of
71
Term
Marcom is an abbreviation for_.
Give this one a try later!
customer service market competition
marketing communication media relations
, Don't know?
2 of 71
Term
All the groups of people with which a company or
organization interacts—such as employees, media,
community groups, stockholders, and so forth—are
known as__________________________________.
Give this one a try later!
investors publics
competitors suppliers
Don't know?
3 of 71
Term
Advertising began as____.
Give this one a try later!
social media engagement customer feedback
, interactive dialogue one-way communication
Don't know?
4 of 71
Term
Polo Ralph Lauren manufactures and sells high-quality,
expensive brands of clothing as well as accessories,
cosmetics, and home
products. The company maintains complete control over the
brand
image and all of the functions necessary to develop,
execute, and deliver advertising. Polo appeals to
consumers' lifestyle aspirations. Its products are of high
quality and better than most competitors'
offerings. The objective in the company's advertising is to
convey this image and the fashion statement it makes.
When Polo Ralph Lauren advertises in fashion magazines, it
focuses on the company's brand identity and image by
merely showcasing a beautiful, well-dressed
person without giving any information at all except the
brand name. What type of advertising is this?
Give this one a try later!
brand communication brand safety
brand advertising institutional advertising
Don't know?
, 5 of 71
Term
The trust on which goodwill is based comes from _.
Give this one a try later!
advertising budget corporate integrity
financial gain market competition
Don't know?
6 of 71
Term
Radio and television are examples of_media.
Give this one a try later!
digital institutional
telegraph broadcast
Don't know?
