MKT 3413 Exam 1 Made Easy – A+ Graded
Questions
marketing research involves all of the following regarding information EXCEPT - ✔✔manipulation
which of the following statements is most TRUE about marketing research? - ✔✔marketing research is
systematic
which of the following statements is most FALSE about marketing research? - ✔✔marketing research
leads to automatic decisions
_________ research is undertaken to help identify problems that are not necessarily apparent on the
surface and yet exist or are likely to arise in the future - ✔✔problem-identification
which of the following classifications of marketing research involves going below the surface to identify
the true underlying problem that the marketing manager is facing? - ✔✔problem identification
problem-identification research is typically used to address all of the following topics EXCEPT -
✔✔pricing
which of the following is the more common of the forms of research and is undertaken by virtually all
marketing firms? - ✔✔problem-identification research
according to the text, _______ is typically used to access the environment and diagnose problems -
✔✔problem-identification research
research undertaken to help solve specific marketing problems is called : - ✔✔problem-solving research
research undertaken to identify marketing problems is called : - ✔✔problem-identification research
,all of the following are examples of topics typically addressed by problem-solving research EXCEPT -
✔✔market share
all of the following are examples of topics typically addressed by problem-solving research EXCEPT: -
✔✔C AND D
(market potential and market share)
which of the following is NOT a step in the marketing research process? - ✔✔problem correction
the first step is any marketing research project is to: - ✔✔define the problem
if an outside agency was brought in to conduct work for a research project after the first three steps in
the marketing research process were completed, which step would the agency conduct? - ✔✔do
fieldwork or collect data
The marketing chief of Fossil is considering the introduction of a super functional, fashionable
wristwatch for men and women priced at $99. For this, he decided on 30 telephonic interviews from
their customer database, 50 valid survey responses from individuals whose income is greater than
$60,000 and 2 focus-groups. To which of the six steps of the marketing research process do the actions
of the marketing chief for Fossil fall into? - ✔✔formulating the research design
which of the following is NOT a form of interviewing in the data collection stage of the research process?
- ✔✔observational interviewing
all of the following are steps involved in the data-preparation stage of collected data EXCEPT -
✔✔collecting
which of the following is NOT considered an uncontrollable environmental factor? - ✔✔promotion
all of the following are considered to be controllable marketing variables EXCEPT: - ✔✔competition
all of the following are considered to be controllable marketing variables EXCEPT: - ✔✔economy
, researchers enter the realm of the decision maker when they: - ✔✔give justification for a recommended
course of action over others
marketing research departments located within a firm are called: - ✔✔internal suppliers
marketing research departments located outside a firm and comprising the marketing research industry
are called: - ✔✔external suppliers
a marketing research project is warranted when: - ✔✔the cost of the research is less than its eventual
benefits
ABC is a company which is involved in selling data that is designed to serve information needs of firms
like PepsiCo and Coca-Cola. The data are primarily collected through surveys, purchase and media
panels, and scanners. What kind of service does ABC provide in the marketing research industry? -
✔✔syndicated services
outside marketing research companies hired to supply marketing research data are called: - ✔✔external
suppliers
according to the text, most of the research suppliers are: - ✔✔small operations
the services of full-service suppliers can be categorized into all of the following types of services EXCEPT:
- ✔✔environmental services
companies that collect and sell common pools of data designed to serve information needs that a
number of clients share are called: - ✔✔syndicated services
all of the following represent main methods used by syndicated services to collected data EXCEPT: -
✔✔focus groups
Questions
marketing research involves all of the following regarding information EXCEPT - ✔✔manipulation
which of the following statements is most TRUE about marketing research? - ✔✔marketing research is
systematic
which of the following statements is most FALSE about marketing research? - ✔✔marketing research
leads to automatic decisions
_________ research is undertaken to help identify problems that are not necessarily apparent on the
surface and yet exist or are likely to arise in the future - ✔✔problem-identification
which of the following classifications of marketing research involves going below the surface to identify
the true underlying problem that the marketing manager is facing? - ✔✔problem identification
problem-identification research is typically used to address all of the following topics EXCEPT -
✔✔pricing
which of the following is the more common of the forms of research and is undertaken by virtually all
marketing firms? - ✔✔problem-identification research
according to the text, _______ is typically used to access the environment and diagnose problems -
✔✔problem-identification research
research undertaken to help solve specific marketing problems is called : - ✔✔problem-solving research
research undertaken to identify marketing problems is called : - ✔✔problem-identification research
,all of the following are examples of topics typically addressed by problem-solving research EXCEPT -
✔✔market share
all of the following are examples of topics typically addressed by problem-solving research EXCEPT: -
✔✔C AND D
(market potential and market share)
which of the following is NOT a step in the marketing research process? - ✔✔problem correction
the first step is any marketing research project is to: - ✔✔define the problem
if an outside agency was brought in to conduct work for a research project after the first three steps in
the marketing research process were completed, which step would the agency conduct? - ✔✔do
fieldwork or collect data
The marketing chief of Fossil is considering the introduction of a super functional, fashionable
wristwatch for men and women priced at $99. For this, he decided on 30 telephonic interviews from
their customer database, 50 valid survey responses from individuals whose income is greater than
$60,000 and 2 focus-groups. To which of the six steps of the marketing research process do the actions
of the marketing chief for Fossil fall into? - ✔✔formulating the research design
which of the following is NOT a form of interviewing in the data collection stage of the research process?
- ✔✔observational interviewing
all of the following are steps involved in the data-preparation stage of collected data EXCEPT -
✔✔collecting
which of the following is NOT considered an uncontrollable environmental factor? - ✔✔promotion
all of the following are considered to be controllable marketing variables EXCEPT: - ✔✔competition
all of the following are considered to be controllable marketing variables EXCEPT: - ✔✔economy
, researchers enter the realm of the decision maker when they: - ✔✔give justification for a recommended
course of action over others
marketing research departments located within a firm are called: - ✔✔internal suppliers
marketing research departments located outside a firm and comprising the marketing research industry
are called: - ✔✔external suppliers
a marketing research project is warranted when: - ✔✔the cost of the research is less than its eventual
benefits
ABC is a company which is involved in selling data that is designed to serve information needs of firms
like PepsiCo and Coca-Cola. The data are primarily collected through surveys, purchase and media
panels, and scanners. What kind of service does ABC provide in the marketing research industry? -
✔✔syndicated services
outside marketing research companies hired to supply marketing research data are called: - ✔✔external
suppliers
according to the text, most of the research suppliers are: - ✔✔small operations
the services of full-service suppliers can be categorized into all of the following types of services EXCEPT:
- ✔✔environmental services
companies that collect and sell common pools of data designed to serve information needs that a
number of clients share are called: - ✔✔syndicated services
all of the following represent main methods used by syndicated services to collected data EXCEPT: -
✔✔focus groups
