MKT 3413 Exam 3 (Ch. 14) – A+ Graded
Notes on Marketing Channels &
Distribution
A ________ is a consistent and systematic linkage between the levels or labels for two variables.
A) variance
B) correlation
C) coefficient
D) difference
E) relationship - ✔✔E
The term ________ implies that the scale is metric, whereas the term ________ implies that the scale is
categorical.
A) levels; labels
B) labels; levels
C) levels; variances
D) labels; variances
E) variances; labels - ✔✔A
Relationship analyses determine whether:
A) stable patterns exist between two or more variables
B) significant differences exist between two or more variables
C) stable generalizations exist between 12 or more variables
D) two variables have the same level of measurement
E) none of the above; relationships occur between clients and researchers - ✔✔A
When a scale has "labels" as opposed to "levels" we can normally assume the level of measurement is:
A) metric
, B) in small increments
C) categorical
D) to scale
E) average - ✔✔C
When a scale has "levels" as opposed to "labels" we can normally assume the level of measurement is:
A) metric
B) in small increments
C) categorical
D) to scale
E) average - ✔✔A
A question about choice of drink with the answers being "coffee" or "soft drink" would be considered to
have:
A) categorical levels
B) metric levels
C) level metrics
D) categorical labels
E) average labels - ✔✔D
A question that asks how often a respondent purchases plane tickets would be considered:
A) categorical levels
B) metric levels
C) metric labels
D) categorical labels
E) average levels - ✔✔B
You do not have a "relationship" that links the labels (or levels) for two variables unless the relationship
is:
Notes on Marketing Channels &
Distribution
A ________ is a consistent and systematic linkage between the levels or labels for two variables.
A) variance
B) correlation
C) coefficient
D) difference
E) relationship - ✔✔E
The term ________ implies that the scale is metric, whereas the term ________ implies that the scale is
categorical.
A) levels; labels
B) labels; levels
C) levels; variances
D) labels; variances
E) variances; labels - ✔✔A
Relationship analyses determine whether:
A) stable patterns exist between two or more variables
B) significant differences exist between two or more variables
C) stable generalizations exist between 12 or more variables
D) two variables have the same level of measurement
E) none of the above; relationships occur between clients and researchers - ✔✔A
When a scale has "labels" as opposed to "levels" we can normally assume the level of measurement is:
A) metric
, B) in small increments
C) categorical
D) to scale
E) average - ✔✔C
When a scale has "levels" as opposed to "labels" we can normally assume the level of measurement is:
A) metric
B) in small increments
C) categorical
D) to scale
E) average - ✔✔A
A question about choice of drink with the answers being "coffee" or "soft drink" would be considered to
have:
A) categorical levels
B) metric levels
C) level metrics
D) categorical labels
E) average labels - ✔✔D
A question that asks how often a respondent purchases plane tickets would be considered:
A) categorical levels
B) metric levels
C) metric labels
D) categorical labels
E) average levels - ✔✔B
You do not have a "relationship" that links the labels (or levels) for two variables unless the relationship
is:
