@PROFDOCDIGITALLIBRARIES
MKTG 3340 Final Exam Questions with
Complete
Solutions
1. Role of Marketing-- correct answer --Generate profitable revenue
2. When a marketer can describe something it is called a-- correct answer --
product concept
3. After buying an item we experience what?-- correct answer --cognitive
dissonance
4. Ways to engage consumers, directly or indirectly-- correct answer ---
Directly-- correct answer --physically, email newsletters, one to one basis, calling,
PR
sending direct ads/texting, create relationship, personalizing advertising
toward you
-Indirectly-- correct answer --social media, PR, content marketing,
commercials, billboards
5. Role of the internet in terms of marketing capabilities-- correct answer ---
O
quicker speed
-less expensive
FD
-reach more people more readily
-better target/micro target
-more efficient
O
6. Why digital marketing works..." better than non-digital"-- correct answer ---
overall efficiency
-less expensive
C
-dynamic/more immediate
-can change it
-FASTEST GROWING FORM OF MARKETING
7. Advantages of direct and digital-- correct answer ---Buyers and Sellers--
correct answer --convenience, ready access to many products, access to
comparative information about companies, products and competitors,
interactive and immediate
, @PROFDOCDIGITALLIBRARIES
-Sellers-- correct answer --tool to build customer relationships, low-cost,
efficient, fast alternative to reach markets, flexible, access to buyers not
reachable through other channels
8. Advantages of transacting online-- correct answer ---quick feedback
-convenient
-immediate
-collects info about buyer
-effective and efficient
9. Role of a non-transactional website-- correct answer ---inform/advertise
to the consumer
-create brand awareness
PR
-trusted source
-charitable cause
-can provide information/advertise
O
10. One to one marketing and personalization-- correct answer ---possible
through email
-made possible by AI
FD
-sales person to brand trying to connect and persuade you to buy their
product or service
11. Role of viral marketing, how and why it works-- correct answer ---creating
videos, ads, and other marketing content that are so infectious that customers
O
will seek them out or pass them along to their friends
-can be very inexpensive
C
-content is more likely to be viewed if it comes from a friend
12. Example of viral marketing video in class-- correct answer --Gangnam Style
13. Why blogs work and advantages-- correct answer ---strong following leads to
higher engage- ment
-offer a fresh, person, cheap, and original way to enter consumer online and
social media conversations
MKTG 3340 Final Exam Questions with
Complete
Solutions
1. Role of Marketing-- correct answer --Generate profitable revenue
2. When a marketer can describe something it is called a-- correct answer --
product concept
3. After buying an item we experience what?-- correct answer --cognitive
dissonance
4. Ways to engage consumers, directly or indirectly-- correct answer ---
Directly-- correct answer --physically, email newsletters, one to one basis, calling,
PR
sending direct ads/texting, create relationship, personalizing advertising
toward you
-Indirectly-- correct answer --social media, PR, content marketing,
commercials, billboards
5. Role of the internet in terms of marketing capabilities-- correct answer ---
O
quicker speed
-less expensive
FD
-reach more people more readily
-better target/micro target
-more efficient
O
6. Why digital marketing works..." better than non-digital"-- correct answer ---
overall efficiency
-less expensive
C
-dynamic/more immediate
-can change it
-FASTEST GROWING FORM OF MARKETING
7. Advantages of direct and digital-- correct answer ---Buyers and Sellers--
correct answer --convenience, ready access to many products, access to
comparative information about companies, products and competitors,
interactive and immediate
, @PROFDOCDIGITALLIBRARIES
-Sellers-- correct answer --tool to build customer relationships, low-cost,
efficient, fast alternative to reach markets, flexible, access to buyers not
reachable through other channels
8. Advantages of transacting online-- correct answer ---quick feedback
-convenient
-immediate
-collects info about buyer
-effective and efficient
9. Role of a non-transactional website-- correct answer ---inform/advertise
to the consumer
-create brand awareness
PR
-trusted source
-charitable cause
-can provide information/advertise
O
10. One to one marketing and personalization-- correct answer ---possible
through email
-made possible by AI
FD
-sales person to brand trying to connect and persuade you to buy their
product or service
11. Role of viral marketing, how and why it works-- correct answer ---creating
videos, ads, and other marketing content that are so infectious that customers
O
will seek them out or pass them along to their friends
-can be very inexpensive
C
-content is more likely to be viewed if it comes from a friend
12. Example of viral marketing video in class-- correct answer --Gangnam Style
13. Why blogs work and advantages-- correct answer ---strong following leads to
higher engage- ment
-offer a fresh, person, cheap, and original way to enter consumer online and
social media conversations
