2019 election
- Lib Dem collapsed
- Conservatives won 56% of seats up from 49% in 2017
- What drove former Lab voters back to other parties – Jeremy Corbyn, Brexit, economic
competence.
- Some massive Labour majority overturned some seats had never been Lab before
- Blair Labour 1997 majority was eroded by this point
- Class dealignment
- Media and press affected election greatly
Con campaign – personalistic campaign – Johnson – CAR CRASH OF A CAMPAIGN however he played
into the “fool” image
- relatable: fish and chips, marmite, music.
- Character: Energetic, dynamic, vs May.
- Manifesto: investing in NHS, Police, education.
- Fearmongering of Labour as: “semi-Marxist.”, “disaster” OR any other party “coalition of chaos”
- called himself a compassionate One nation Conservative, “free market economy with great
public services”
- Futuristic thinking “get Brexit done”
Labour campaign - much less personalistic - Corbyn
- Learnt from the 2017 media treatment of Corbyn
- Manifesto: education, scrapping university tuition fees, mental health support for children,
reducing class sizes, national education services, focus on climate crisis, free broadband, triple
lock pensions, free care for over 65s, free tv and winter fuel for over 75s. Second Brexit
referendum in six months.
- Dynamic as he was in a car
- Calls out Tory austerity and being “backed by billionaires” vs Labour “On your side, offering real
change for the many, not the few”
- Very long manifesto and fully costed so going against May accusation of a “magic money tree”
- Lib Dem collapsed
- Conservatives won 56% of seats up from 49% in 2017
- What drove former Lab voters back to other parties – Jeremy Corbyn, Brexit, economic
competence.
- Some massive Labour majority overturned some seats had never been Lab before
- Blair Labour 1997 majority was eroded by this point
- Class dealignment
- Media and press affected election greatly
Con campaign – personalistic campaign – Johnson – CAR CRASH OF A CAMPAIGN however he played
into the “fool” image
- relatable: fish and chips, marmite, music.
- Character: Energetic, dynamic, vs May.
- Manifesto: investing in NHS, Police, education.
- Fearmongering of Labour as: “semi-Marxist.”, “disaster” OR any other party “coalition of chaos”
- called himself a compassionate One nation Conservative, “free market economy with great
public services”
- Futuristic thinking “get Brexit done”
Labour campaign - much less personalistic - Corbyn
- Learnt from the 2017 media treatment of Corbyn
- Manifesto: education, scrapping university tuition fees, mental health support for children,
reducing class sizes, national education services, focus on climate crisis, free broadband, triple
lock pensions, free care for over 65s, free tv and winter fuel for over 75s. Second Brexit
referendum in six months.
- Dynamic as he was in a car
- Calls out Tory austerity and being “backed by billionaires” vs Labour “On your side, offering real
change for the many, not the few”
- Very long manifesto and fully costed so going against May accusation of a “magic money tree”
