Business Research Techniques
CH1+2+3
A good problem statement - correct answerincludes both a statement of the research objective and the
research questions
Advantages of external consultants/researchers - correct answer- Wealth of experience on working with
different types of organizations
- More knowledge of current problem-solving models
Advantages of internal consultants/researchers - correct answer- The internal team stands a better
chance of being accepted by employees
- Requires less start-up time
- Are available for implementation
- Less costly than an external team
Applied research - correct answerResearch which aims to solve a current problem faced by the manager
in the work setting demanding a timely solution
Basic research - correct answerpure research that aims to confirm an existing theory or to learn more
about a concept or phenomenon
Broad problem area - correct answerThe problem area with which research begins. Needs to be
narrowed down using preliminary information gathering to formulate a problem statement.
Business Research - correct answera systematic and organized effort to investigate a specific problem
encountered in the work setting, which needs a solution.
deductive reasoning - correct answerreasoning in which a conclusion is reached by stating a general
principle and then applying that principle to a specific case (The sun rises every morning; therefore, the
sun will rise on Tuesday morning.)
, Disadvantages of external consultants/researchers - correct answer- More costly
Disadvantages of internal consultants/researchers - correct answer- Powerful coalitions within the
organization may influence the research
- The internal team may fall into a stereotyped way of looking at the organization
- Recommendations may not be taken seriously
- Bias can play a factor
Ethics - correct answerA code of conduct or expected societal norms of behaviour while conducting
research
Examples of research and the manager - correct answerAccounting: Budget control systems
Finance: The operations of financial institutions
Management: the study of employee attitudes and behaviors
Marketing: consumer decision making
inductive reasoning - correct answerA type of logic in which generalizations are based on a large number
of specific observations.
Managerial implications of a research proposal - correct answerThe proposal allows managers to judge
the relevance of the proposed study.
Objectivity - correct answertreating facts without influence from personal feelings or prejudices
Parsimony - correct answersimplicity in explaining the phenomena or problems that occur.
precision and confidence - correct answerAccuracy and the probability that the estimations are correct
CH1+2+3
A good problem statement - correct answerincludes both a statement of the research objective and the
research questions
Advantages of external consultants/researchers - correct answer- Wealth of experience on working with
different types of organizations
- More knowledge of current problem-solving models
Advantages of internal consultants/researchers - correct answer- The internal team stands a better
chance of being accepted by employees
- Requires less start-up time
- Are available for implementation
- Less costly than an external team
Applied research - correct answerResearch which aims to solve a current problem faced by the manager
in the work setting demanding a timely solution
Basic research - correct answerpure research that aims to confirm an existing theory or to learn more
about a concept or phenomenon
Broad problem area - correct answerThe problem area with which research begins. Needs to be
narrowed down using preliminary information gathering to formulate a problem statement.
Business Research - correct answera systematic and organized effort to investigate a specific problem
encountered in the work setting, which needs a solution.
deductive reasoning - correct answerreasoning in which a conclusion is reached by stating a general
principle and then applying that principle to a specific case (The sun rises every morning; therefore, the
sun will rise on Tuesday morning.)
, Disadvantages of external consultants/researchers - correct answer- More costly
Disadvantages of internal consultants/researchers - correct answer- Powerful coalitions within the
organization may influence the research
- The internal team may fall into a stereotyped way of looking at the organization
- Recommendations may not be taken seriously
- Bias can play a factor
Ethics - correct answerA code of conduct or expected societal norms of behaviour while conducting
research
Examples of research and the manager - correct answerAccounting: Budget control systems
Finance: The operations of financial institutions
Management: the study of employee attitudes and behaviors
Marketing: consumer decision making
inductive reasoning - correct answerA type of logic in which generalizations are based on a large number
of specific observations.
Managerial implications of a research proposal - correct answerThe proposal allows managers to judge
the relevance of the proposed study.
Objectivity - correct answertreating facts without influence from personal feelings or prejudices
Parsimony - correct answersimplicity in explaining the phenomena or problems that occur.
precision and confidence - correct answerAccuracy and the probability that the estimations are correct
