Business Research Techniques: Chapter
3
Describe a business problem - correct answerA gap between the actual and the desired situation.
Describe causal studies - correct answerTest whether or not one variable causes another variable to
change.
Describe correlational studies - correct answerDescribe relationships between variables.
Describe descriptive study - correct answerDesigned to collect data that describe characteristics of
objects, events, or situations. Can be either qualitative or quantitative.
Describe exploratory research questions - correct answerDeveloped when:
1. Not much is known about the topic
2. Existing research results are unclear
3. The topic is highly complex.
4. Not enough theory is available.
Describe primary data - correct answerData gathered first hand through instruments such as surveys,
interviews, focus groups, etc.
Describe research questions - correct answerResearch questions specify what you want to learn about
the topic. They guide and structure the research.
Describe secondary data - correct answerData gathered through existing sources. Collected by others.
Name the contextual factors (background information on the organization) - correct answer1. The origin
and the history of the company.
2. Size in terms of employees, assets
3
Describe a business problem - correct answerA gap between the actual and the desired situation.
Describe causal studies - correct answerTest whether or not one variable causes another variable to
change.
Describe correlational studies - correct answerDescribe relationships between variables.
Describe descriptive study - correct answerDesigned to collect data that describe characteristics of
objects, events, or situations. Can be either qualitative or quantitative.
Describe exploratory research questions - correct answerDeveloped when:
1. Not much is known about the topic
2. Existing research results are unclear
3. The topic is highly complex.
4. Not enough theory is available.
Describe primary data - correct answerData gathered first hand through instruments such as surveys,
interviews, focus groups, etc.
Describe research questions - correct answerResearch questions specify what you want to learn about
the topic. They guide and structure the research.
Describe secondary data - correct answerData gathered through existing sources. Collected by others.
Name the contextual factors (background information on the organization) - correct answer1. The origin
and the history of the company.
2. Size in terms of employees, assets
