Understanding Strategic Analysis,
1st Edition by Tom Elsworth
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, Contents
1. INTRODUCTION ............................................................................. 3
2. THE BOOK ....................................................................................... 4
2.1 CONCEPT OF THE BOOK
2.2 INTENDED AUDIENCE
2.3 STRUCTURE OF THE BOOK
2.3.1 Additional elements in the book
3. THE LECTURES .............................................................................. 7
3.1 LECTURE STRUCTURE
3.2 AVAILABLE LECTURE MATERIAL
4. THE Case Studies ....................................................................... 8
4.1 Chapter 2 Tesla
4.2 Chapter 3 Lego
4.3 Chapter 4
4.4 Chapter 5
4.5 Chapter 6
4.6 Chapter 7
4.7 Chapter 8
4.8 Chapter 9
Test Bank of Multiple-choice questions
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Information Classification: General
, 1. Introduction
This is the Teacher’s Guide that goes with the following book:
Title: Understanding Strategic Analysis
Author: Tom Elsworth
Publisher: Routledge, 2023
This guide contains the guidelines to the material to build a complete academic
course around the book. The contents of this guide are based on about 25 years of
experience with teaching strategy at Undergraduate and Postgraduate level at
Oxford Brookes University Business School.
The structure of this guide is as follows.
● Section 2 contains an explanation of Understanding Strategic Analysis. It
explains the concept behind and the aim of the book, the intended audience
for the book, and the structure of the book.
● Section 3 presents a series of lectures that can be used to teach the contents
of the book. It discusses the structure of the lectures, the mapping of this
structure to the structure of the book, and the available teaching material for
the lectures.
● Section 4 presents the cases from the book that can be used to have students
work with the theory of book and lectures. The aim of the cases is discussed.
● The appendices of this guide contain example material that can be used for
the assignments.
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Information Classification: General
, 2. The book
2.1 Concept of the book
Understanding Strategic Analysis is a book on strategic organisational management;
designed to provide the student with a kit of strategic management tools and worked
examples. Minimal prior knowledge is assumed, a thorough but focused knowledge
of organisational strategic management sufficient to enable a good practical job to be
done of developing and implementing a new organisational strategy is offered.
Understanding Strategic Analysis is not an academic textbook in the normal sense
but at every stage it indicates links to areas of underlying academic theory so that
those interested may follow up with a much deeper and broader programme of
reading.
Many years of teaching experience show that most students studying strategy
courses lack practical organisational experience. Although the fundamental theory in
the field is very simple it is not easy to apply the theory to practice without practical
experience of managing and of the organisation and industry to which the theory is
to be applied. This book tackles this problem by adopting the approach of setting out
the theory in the form of a series of practical “tools of the trade” and will give nuggets
of advice on what works and what does not work in practice. All of this is illustrated
diagrammatically and through worked examples. In this way it intends to demystify
and simplify the art of strategic management offering practical ways forward.
There are, broadly, two equally valid ways of thinking about strategy, the rational or
planning approach and the emergent approach. This manual adopts a rational
strategy approach for the main part while recognising that unplanned organisational
change is occurring all the time as people take action to deal with their everyday
experiences Our rational approach assumes.
● Organisational strengths and resources have to be harnessed to create
competitive advantage.
● Strategic analysis follows this and then informs the actions taken
● Logical conclusions that are evidence based will be reached and the
system can be controlled by careful assessment of feedback from the
outcome of the decisions made
● Thus, the organisation can hope to deliver its overall mission and purpose.
The flow of the discussion of these topics is set out in figure 1.
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Information Classification: General