ENT 3003 EXAM 3 STUDY GUIDE QUESTIONS WITH
COMPLETE SOLUTIONS
revenue -- Answer ✔✔ the income gained from sales of goods or services
revenue model -- Answer ✔✔ a key component of the business model that identifies
how the company will earn income and make profits
advertising revenue model -- Answer ✔✔ generating revenue by advertising products
and services
unit sales revenue model -- Answer ✔✔ generating revenue by the number of items
(units) sold by a company
brokers -- Answer ✔✔ the people who organize transactions between buyers and
sellers
data revenue model -- Answer ✔✔ generating revenue by selling high-quality, exclusive,
valuable information to other parties
, intermediation revenue model -- Answer ✔✔ the different methods by which third
parties such as brokers (or middlemen) can generate money
licensing revenue model -- Answer ✔✔ earning revenue by giving permission to other
parties to use protected intellectual property (patents, copyrights, trademarks) in
exchange for fees
franchising revenue model -- Answer ✔✔ earning revenue by selling franchises of an
existing business to allow another party to trade under the name of that business
professional revenue model -- Answer ✔✔ earning revenue by providing professional
services on a time and materials contract
subscription revenue model -- Answer ✔✔ charging customers to gain continuous
access to a product or service
freemium revenue model -- Answer ✔✔ mixing free (mainly web-based) basic services
with premium or upgraded services
utility and usage revenue model -- Answer ✔✔ a pay-as-you-go model that changes
customers fees on the basis of how often goods or services are used
direct cross-subsidies -- Answer ✔✔ pricing a product or service above its market value
to pay for the loss of giving away a product or service for free or below its market value
COMPLETE SOLUTIONS
revenue -- Answer ✔✔ the income gained from sales of goods or services
revenue model -- Answer ✔✔ a key component of the business model that identifies
how the company will earn income and make profits
advertising revenue model -- Answer ✔✔ generating revenue by advertising products
and services
unit sales revenue model -- Answer ✔✔ generating revenue by the number of items
(units) sold by a company
brokers -- Answer ✔✔ the people who organize transactions between buyers and
sellers
data revenue model -- Answer ✔✔ generating revenue by selling high-quality, exclusive,
valuable information to other parties
, intermediation revenue model -- Answer ✔✔ the different methods by which third
parties such as brokers (or middlemen) can generate money
licensing revenue model -- Answer ✔✔ earning revenue by giving permission to other
parties to use protected intellectual property (patents, copyrights, trademarks) in
exchange for fees
franchising revenue model -- Answer ✔✔ earning revenue by selling franchises of an
existing business to allow another party to trade under the name of that business
professional revenue model -- Answer ✔✔ earning revenue by providing professional
services on a time and materials contract
subscription revenue model -- Answer ✔✔ charging customers to gain continuous
access to a product or service
freemium revenue model -- Answer ✔✔ mixing free (mainly web-based) basic services
with premium or upgraded services
utility and usage revenue model -- Answer ✔✔ a pay-as-you-go model that changes
customers fees on the basis of how often goods or services are used
direct cross-subsidies -- Answer ✔✔ pricing a product or service above its market value
to pay for the loss of giving away a product or service for free or below its market value
