MBA MFT (2025) Actual Exam Questions
and Answers A+ Graded
major .segmentation .variables .(4) .- .CORRECT .ANSWER-(1) .geographic, .(2)
.demographic, .(3) .psychographic, .(4) .behavioral
penetrated .market .- .CORRECT .ANSWER-set .of .customers .who .are .buying .the
.company's .product
target .market .- .CORRECT .ANSWER-qualified .available .market .the .company
.decides .to .pursue
available .market .- .CORRECT .ANSWER-set .of .consumers .who .have .interest,
.income, .and .access .to .a .particular .offer
potential .market .- .CORRECT .ANSWER-set .of .consumer .with .a .sufficient .level .of
.interest .in .a .market .offer
corporate .culture .- .CORRECT .ANSWER-shared .experiences, .stories, .beliefs, .&
.norms .that .characterize .an .organization
strategic .marketing .plan .- .CORRECT .ANSWER-lays .out .the .target .market .and
.the .firm's .value .proposition, .based .on .an .analysis .of .the .best .market
.opportunities
5 .stages .of .consumer .buying .process .decision .process .- .CORRECT .ANSWER-
(1) .need .recognition, .(2) .information .search, .(3) .evaluation .of .alternatives, .(4)
.purchase .decision, .(5) .post-purchase .behavior
8 .steps .of .business .purchasing .process .- .CORRECT .ANSWER-(1) .identify .need,
.(2) .select .specific .product, .(3) .appoint .purchase .team, .(4) .specify .technicalities,
.(5) .budget .for .purchase, .(6) .research .potential .suppliers, .(7) .solicit .bids, .(8)
.award .contracts
4 .factors .influencing .consumer .behavior .- .CORRECT .ANSWER-(1) .cultural, .(2)
.social, .(3) .personal, .(4) .psychological
4 .factors .that .influence .business .purchasing .behavior .- .CORRECT .ANSWER-(1)
.environmental, .(2) .organizational, .(3) .interpersonal, .(4) .individual
competitive .intelligence .- .CORRECT .ANSWER-defining, .gathering, .analyzing, .&
.distributing .intelligence .about .products, .customers, .competitors, .and .any
,.aspects .of .the .environment .needed .to .support .executives .& .managers .making
.strategic .decisions .for .an .organization
managerial .decision .making .process .steps .(6) .- .CORRECT .ANSWER-(1)
.establish .the .objective, .(2) .define .the .problem, .(3) .identify .possible .solutions,
.(4) .evaluate .alternative .courses .of .action, .(5) .implement .the .decision, .(6)
.acquire .feedback
8 .major .models .of .marketing .communication .- .CORRECT .ANSWER-(1)
.advertising, .(2) .sales .promotion, .(3) .events .& .experiences, .(4) .public .relations
.& .publicity, .(5) .direct .marketing, .(6) .interactive .marketing, .(7) .word-of-mouth
.marketing, .(8) .personal .selling
pull .strategy .- .CORRECT .ANSWER-the .manufacturer .uses .advertising .and .other
.communication .to .persuade .consumers .to .demand .the .product .from
.intermediaries, .thus .inducing .intermediaries .to .order .it
push .strategy .- .CORRECT .ANSWER-uses .the .manufacturer's .sales .force, .trade
.promotion .money, .or .other .means .to .induce .intermediaries .to .carry, .promote,
.& .sell .the .product .to .end .users
points-of-parity .(POPs) .- .CORRECT .ANSWER-attributes .or .benefit .associations
.that .are .not .necessarily .unique .to .the .brand .but .may .be .shared .with .other
.brands
points-of-difference .(PODs) .- .CORRECT .ANSWER-attributes .of .benefits .that
.consumers .strongly .associate .with .a .brand, .positively .evaluate, .and .believe
.they .could .NOT .find .to .the .same .extent .with .a .competitive .brand
posititioning .- .CORRECT .ANSWER-the .act .of .designing .a .company's .offering
.and .image .to .occupy .a .distinctive .place .in .the .minds .of .the .target .market
supersegment .- .CORRECT .ANSWER-set .of .segments .sharing .some .exploitable
.similarity
5 .key .criteria .market .segments .must .rate .favorably .on .to .be .useful .- .CORRECT
.ANSWER-(1) .measurable, .(2) .sustainable, .(3) .accessible, .(4) .differentiable, .(5)
.actionable
pyschographic .- .CORRECT .ANSWER-the .science .of .using .psychology .&
.demographics .to .better .understand .consumers
variables .of .demographic .segmentation .(6) .- .CORRECT .ANSWER-(1) .age .and
.life-cycle .stage, .(2) .life .stage, .(3) .gender, .(4) .income, .(5) .generation, .(6) .race .&
.culture
investment .banking .- .CORRECT .ANSWER-a .specific .division .of .banking .related
.to .the .creation .of .capital .for .other .companies, .governments, .and .entities
, weak .form .- .CORRECT .ANSWER-assumes .that .all .info .contained .in .past .price
.movements .is .reflected .in .the .current .market .price. .info .about .recent .trends .in
.a .stock .price .is .no .use .in .selecting .a .stock
semi-strong .form .- .CORRECT .ANSWER-states .the .current .market .price .reflects
.all .publicly .available .information. .to .gain .abnormal .returns .insider .info .is
.needed
information .efficiency .- .CORRECT .ANSWER-all .relevant .information .about .a
.stock .is .reflected .in .its .price .(this .is .in .a .perfect .world)
strong .form .efficient .- .CORRECT .ANSWER-all .info .-- .public .and .insider .-- .is
.reflected .in .the .market .price. .no .abnormal .returns
market .efficiency .- .CORRECT .ANSWER-the .degree .to .which .stock .prices .reflect
.all .available .relevant .information
money .market .- .CORRECT .ANSWER-a .segment .of .the .financial .market .in .which
.financial .instruments .with .high .liquidity .and .very .short .maturities .are .traded
capital .markets .- .CORRECT .ANSWER-markets .for .buying .and .selling .equity .and
.debt .instruments
security .- .CORRECT .ANSWER-a .financial .instrument .that .represents .an
.ownership .in .a .publicly-traded .corporation .(stock), .a .creditor .relationship .with
.governmental .body .or .corporation .(bond) .or .rights .to .an .ownership .as
.represented .by .an .option
most .common .underlying .assets .of .derivatives .- .CORRECT .ANSWER-stocks,
.bonds, .commodities, .currencies, .interest .rates, .market .indexes
derivative .- .CORRECT .ANSWER-a .security .with .a .price .that .is .dependent .upon
.or .derived .from .one .or .more .underlying .assets. .its .value .is .determined .by
.fluctuations .in .the .underlying .assets
futures .- .CORRECT .ANSWER-financial .contracts .obligating .the .buyer .to
.purchase .an .asset .(or .the .seller .to .sell .an .asset) .at .a .predetermined .future .date
.and .price
option .- .CORRECT .ANSWER-a .financial .derivative .that .represents .a .contract
.sold .by .one .party .(option .writer) .to .another .party .(option .holder). .the .contract
.offers .the .buyer .the .right .to .call .or .put .a .security .at .an .agreed .upon .price
.(strike .price) .during .a .certain .period .of .time .or .on .the .exercise .date
2 .types .of .financial .instruments .- .CORRECT .ANSWER-(1) .cash .instruments, .(2)
.derivative .instruments
financial .instruments .- .CORRECT .ANSWER-assets .that .can .be .traded
and Answers A+ Graded
major .segmentation .variables .(4) .- .CORRECT .ANSWER-(1) .geographic, .(2)
.demographic, .(3) .psychographic, .(4) .behavioral
penetrated .market .- .CORRECT .ANSWER-set .of .customers .who .are .buying .the
.company's .product
target .market .- .CORRECT .ANSWER-qualified .available .market .the .company
.decides .to .pursue
available .market .- .CORRECT .ANSWER-set .of .consumers .who .have .interest,
.income, .and .access .to .a .particular .offer
potential .market .- .CORRECT .ANSWER-set .of .consumer .with .a .sufficient .level .of
.interest .in .a .market .offer
corporate .culture .- .CORRECT .ANSWER-shared .experiences, .stories, .beliefs, .&
.norms .that .characterize .an .organization
strategic .marketing .plan .- .CORRECT .ANSWER-lays .out .the .target .market .and
.the .firm's .value .proposition, .based .on .an .analysis .of .the .best .market
.opportunities
5 .stages .of .consumer .buying .process .decision .process .- .CORRECT .ANSWER-
(1) .need .recognition, .(2) .information .search, .(3) .evaluation .of .alternatives, .(4)
.purchase .decision, .(5) .post-purchase .behavior
8 .steps .of .business .purchasing .process .- .CORRECT .ANSWER-(1) .identify .need,
.(2) .select .specific .product, .(3) .appoint .purchase .team, .(4) .specify .technicalities,
.(5) .budget .for .purchase, .(6) .research .potential .suppliers, .(7) .solicit .bids, .(8)
.award .contracts
4 .factors .influencing .consumer .behavior .- .CORRECT .ANSWER-(1) .cultural, .(2)
.social, .(3) .personal, .(4) .psychological
4 .factors .that .influence .business .purchasing .behavior .- .CORRECT .ANSWER-(1)
.environmental, .(2) .organizational, .(3) .interpersonal, .(4) .individual
competitive .intelligence .- .CORRECT .ANSWER-defining, .gathering, .analyzing, .&
.distributing .intelligence .about .products, .customers, .competitors, .and .any
,.aspects .of .the .environment .needed .to .support .executives .& .managers .making
.strategic .decisions .for .an .organization
managerial .decision .making .process .steps .(6) .- .CORRECT .ANSWER-(1)
.establish .the .objective, .(2) .define .the .problem, .(3) .identify .possible .solutions,
.(4) .evaluate .alternative .courses .of .action, .(5) .implement .the .decision, .(6)
.acquire .feedback
8 .major .models .of .marketing .communication .- .CORRECT .ANSWER-(1)
.advertising, .(2) .sales .promotion, .(3) .events .& .experiences, .(4) .public .relations
.& .publicity, .(5) .direct .marketing, .(6) .interactive .marketing, .(7) .word-of-mouth
.marketing, .(8) .personal .selling
pull .strategy .- .CORRECT .ANSWER-the .manufacturer .uses .advertising .and .other
.communication .to .persuade .consumers .to .demand .the .product .from
.intermediaries, .thus .inducing .intermediaries .to .order .it
push .strategy .- .CORRECT .ANSWER-uses .the .manufacturer's .sales .force, .trade
.promotion .money, .or .other .means .to .induce .intermediaries .to .carry, .promote,
.& .sell .the .product .to .end .users
points-of-parity .(POPs) .- .CORRECT .ANSWER-attributes .or .benefit .associations
.that .are .not .necessarily .unique .to .the .brand .but .may .be .shared .with .other
.brands
points-of-difference .(PODs) .- .CORRECT .ANSWER-attributes .of .benefits .that
.consumers .strongly .associate .with .a .brand, .positively .evaluate, .and .believe
.they .could .NOT .find .to .the .same .extent .with .a .competitive .brand
posititioning .- .CORRECT .ANSWER-the .act .of .designing .a .company's .offering
.and .image .to .occupy .a .distinctive .place .in .the .minds .of .the .target .market
supersegment .- .CORRECT .ANSWER-set .of .segments .sharing .some .exploitable
.similarity
5 .key .criteria .market .segments .must .rate .favorably .on .to .be .useful .- .CORRECT
.ANSWER-(1) .measurable, .(2) .sustainable, .(3) .accessible, .(4) .differentiable, .(5)
.actionable
pyschographic .- .CORRECT .ANSWER-the .science .of .using .psychology .&
.demographics .to .better .understand .consumers
variables .of .demographic .segmentation .(6) .- .CORRECT .ANSWER-(1) .age .and
.life-cycle .stage, .(2) .life .stage, .(3) .gender, .(4) .income, .(5) .generation, .(6) .race .&
.culture
investment .banking .- .CORRECT .ANSWER-a .specific .division .of .banking .related
.to .the .creation .of .capital .for .other .companies, .governments, .and .entities
, weak .form .- .CORRECT .ANSWER-assumes .that .all .info .contained .in .past .price
.movements .is .reflected .in .the .current .market .price. .info .about .recent .trends .in
.a .stock .price .is .no .use .in .selecting .a .stock
semi-strong .form .- .CORRECT .ANSWER-states .the .current .market .price .reflects
.all .publicly .available .information. .to .gain .abnormal .returns .insider .info .is
.needed
information .efficiency .- .CORRECT .ANSWER-all .relevant .information .about .a
.stock .is .reflected .in .its .price .(this .is .in .a .perfect .world)
strong .form .efficient .- .CORRECT .ANSWER-all .info .-- .public .and .insider .-- .is
.reflected .in .the .market .price. .no .abnormal .returns
market .efficiency .- .CORRECT .ANSWER-the .degree .to .which .stock .prices .reflect
.all .available .relevant .information
money .market .- .CORRECT .ANSWER-a .segment .of .the .financial .market .in .which
.financial .instruments .with .high .liquidity .and .very .short .maturities .are .traded
capital .markets .- .CORRECT .ANSWER-markets .for .buying .and .selling .equity .and
.debt .instruments
security .- .CORRECT .ANSWER-a .financial .instrument .that .represents .an
.ownership .in .a .publicly-traded .corporation .(stock), .a .creditor .relationship .with
.governmental .body .or .corporation .(bond) .or .rights .to .an .ownership .as
.represented .by .an .option
most .common .underlying .assets .of .derivatives .- .CORRECT .ANSWER-stocks,
.bonds, .commodities, .currencies, .interest .rates, .market .indexes
derivative .- .CORRECT .ANSWER-a .security .with .a .price .that .is .dependent .upon
.or .derived .from .one .or .more .underlying .assets. .its .value .is .determined .by
.fluctuations .in .the .underlying .assets
futures .- .CORRECT .ANSWER-financial .contracts .obligating .the .buyer .to
.purchase .an .asset .(or .the .seller .to .sell .an .asset) .at .a .predetermined .future .date
.and .price
option .- .CORRECT .ANSWER-a .financial .derivative .that .represents .a .contract
.sold .by .one .party .(option .writer) .to .another .party .(option .holder). .the .contract
.offers .the .buyer .the .right .to .call .or .put .a .security .at .an .agreed .upon .price
.(strike .price) .during .a .certain .period .of .time .or .on .the .exercise .date
2 .types .of .financial .instruments .- .CORRECT .ANSWER-(1) .cash .instruments, .(2)
.derivative .instruments
financial .instruments .- .CORRECT .ANSWER-assets .that .can .be .traded
