MNM3709 Exam Question and answers fully
Solved
Different strategy levels in an organisation answersCorporate level ,Business level
functional level.
Corporate strategy answersOverall purpose and scope of the org, how value can be
added.
Business strategy answersHow do we compete in this market relating to each business
unit and product line.
Functional strategy answersSupports business level strategy through
marketing,HR,production, info systems and finance functions.
Strategic business unit (SBU) answersSBU's are distinct business units set up to handle
specific product lines
Environmental variables answersDemographic
International
Technological
Legal/government
Social and cultural
Economic
Demographic environmental variables answersAge,race,sex,economic status, level of
education, income level and unemployment.
International environmental variables answersPolitical disposition in countries, change
in leadership or culture can increase/decrease economic participation of the rest of the
world.
Technical environmental variables answersSpeed of change.
Regulating change.
Higher budgets.
Product adjustments versus high research investment.
Limitless innovation.
Social and cultural variables answersReplacing the traditional resume' with an in-depth
personal brand.
Economic variables answersInflation.
People saving less and borrowing more.(savings ratio)
Increase in debt.
Legal environmental variables answersEmployment laws,international trade regulations
and restrictions and any other laws and regulations in a country.
Growth share matrix answersa chart used to describe SBU's based on their market
growth and market share rates.
Dog answersSBU's with Low market growth, low market share
Cash cow answersSBU's with Low market growth,
High market share
Problem child answersSBU's with High market growth, low market share
Star answersSBU's with High market growth, high market share
Key barriers to entry answersEconomies of scale.
Government policies.
, Strong brand identity.
high switching costs
limited access to distribution channels.
Product differentiation.
likelihood of retaliation from existing industry players.
Porters model answersShows competitive structure of an industry.
Market attractiveness variables answersCompetitors, Organizational resources,
Segment size,growth rate,profitability,accessibility and differentiation.
RWCSA model answersRepresentative weighted competitive strength assessment
model.
Porters variables for categorizing products answersCompetitive scope and competitive
advantage
5 forces of Porters model answersThe threat of new entrants.
The bargaining power of suppliers.
The bargaining power of buyers.
Threats of substitutes.
Industry competitors.
Mitzberg's 5 P's model answersLooks down and meeting customer needs
A portfolio analysis answersa systematic way to analyze the products and services that
make up an organizations business portfolio.
portfolio analysis methods answersGrowth share matrix - shows growth of sbu's in
market.
(Star, problem child, cow, dog)
Market attractiveness - enterprise strength model.
- weighs market attractiveness variables with enterprise strength variables.
Risk matrix.
Porters 5 forces model.
enterprise strength model answersmarket share, profitability, technology, product
quality, resources, knowledge of markets.
risk matrix answersrisk of changing technology, new competitors, unavailability of raw
materials, change in consumer demand and legislation.
The market attractiveness enterprise strength model answersKey success factor
analysis
Step 1. Establish important variables that could assist organization in becoming
successful in the industry.
Step 2. Make use of a rating scale and evaluate the performance of the organization as
well as the performance of the competitors.
Step 3. Based on findings, identify the core competitors and assess their level of threat.
Step 4. Design counter strategies to obtain a competitive advantage.
Competitor analysis steps answersStep 1 : identification of key role players and
sources.
Step 2 : collection of data.
Step 3 : analysis of findings.
Step 4 : communication of results.
Step 5 : management of information collected.
Internal analysis process answersstep 1 : identify primary organisational drivers.
Solved
Different strategy levels in an organisation answersCorporate level ,Business level
functional level.
Corporate strategy answersOverall purpose and scope of the org, how value can be
added.
Business strategy answersHow do we compete in this market relating to each business
unit and product line.
Functional strategy answersSupports business level strategy through
marketing,HR,production, info systems and finance functions.
Strategic business unit (SBU) answersSBU's are distinct business units set up to handle
specific product lines
Environmental variables answersDemographic
International
Technological
Legal/government
Social and cultural
Economic
Demographic environmental variables answersAge,race,sex,economic status, level of
education, income level and unemployment.
International environmental variables answersPolitical disposition in countries, change
in leadership or culture can increase/decrease economic participation of the rest of the
world.
Technical environmental variables answersSpeed of change.
Regulating change.
Higher budgets.
Product adjustments versus high research investment.
Limitless innovation.
Social and cultural variables answersReplacing the traditional resume' with an in-depth
personal brand.
Economic variables answersInflation.
People saving less and borrowing more.(savings ratio)
Increase in debt.
Legal environmental variables answersEmployment laws,international trade regulations
and restrictions and any other laws and regulations in a country.
Growth share matrix answersa chart used to describe SBU's based on their market
growth and market share rates.
Dog answersSBU's with Low market growth, low market share
Cash cow answersSBU's with Low market growth,
High market share
Problem child answersSBU's with High market growth, low market share
Star answersSBU's with High market growth, high market share
Key barriers to entry answersEconomies of scale.
Government policies.
, Strong brand identity.
high switching costs
limited access to distribution channels.
Product differentiation.
likelihood of retaliation from existing industry players.
Porters model answersShows competitive structure of an industry.
Market attractiveness variables answersCompetitors, Organizational resources,
Segment size,growth rate,profitability,accessibility and differentiation.
RWCSA model answersRepresentative weighted competitive strength assessment
model.
Porters variables for categorizing products answersCompetitive scope and competitive
advantage
5 forces of Porters model answersThe threat of new entrants.
The bargaining power of suppliers.
The bargaining power of buyers.
Threats of substitutes.
Industry competitors.
Mitzberg's 5 P's model answersLooks down and meeting customer needs
A portfolio analysis answersa systematic way to analyze the products and services that
make up an organizations business portfolio.
portfolio analysis methods answersGrowth share matrix - shows growth of sbu's in
market.
(Star, problem child, cow, dog)
Market attractiveness - enterprise strength model.
- weighs market attractiveness variables with enterprise strength variables.
Risk matrix.
Porters 5 forces model.
enterprise strength model answersmarket share, profitability, technology, product
quality, resources, knowledge of markets.
risk matrix answersrisk of changing technology, new competitors, unavailability of raw
materials, change in consumer demand and legislation.
The market attractiveness enterprise strength model answersKey success factor
analysis
Step 1. Establish important variables that could assist organization in becoming
successful in the industry.
Step 2. Make use of a rating scale and evaluate the performance of the organization as
well as the performance of the competitors.
Step 3. Based on findings, identify the core competitors and assess their level of threat.
Step 4. Design counter strategies to obtain a competitive advantage.
Competitor analysis steps answersStep 1 : identification of key role players and
sources.
Step 2 : collection of data.
Step 3 : analysis of findings.
Step 4 : communication of results.
Step 5 : management of information collected.
Internal analysis process answersstep 1 : identify primary organisational drivers.
