ACCURATE ANSWERS.
The three qualifications of science correct answers 1. Systematic Empiricism
2. Empirical Questions
3. Public Knowledge
The three qualifications of an Experiment correct answers 1. Manipulation of IV:
ex:-sweet or bitter drink
2. All other variables held constant:
ex:-room, chairs, temperature, mood of research, same
3. Random assignment to groups:
-if the IV is not manipulated, it is not an experiment!
-if all the other variables are not held constant, it is not an experiment
-if participants are not randomly assigned to groups, it is not an experiment
-Have to have ALL three features in order for it to be an experiment
Correlation does not imply: correct answers causation! (Just because two variables are
correlated, does not mean one caused the other!)
Reliability vs Validity for measurement correct answers Reliability refers to the consistency of a
measure (whether the results can be reproduced under the same conditions). Validity refers to the
accuracy of a measure (whether the results really do represent what they are supposed to
measure).
What is a population? correct answers The ENTIRE group about which we are trying to draw
conclusions
-E.g., Sensation-seeking and extroversion
, -Who does this apply to?
•Everybody
What is a sample? correct answers -A small subset of the population that a researcher studies
-Ideally representative of the population
-Simple random sample
Sampling the ENTIRE population at random... can be impossible
What is an independent variable? (IV) What are the conditions/levels of an IV? correct answers
researcher observes. If an experiment compares an experimental treatment with a control
treatment, then the independent variable (type of treatment) has two levels: experimental and
control.
What is a dependent variable (DV)? correct answers Subjects responses
Between vs within designs correct answers Between-subjects (or between-groups) study design:
different people test each condition, so that each person is only exposed to a single user interface.
Within-subjects (or repeated-measures) study design: the same person tests all the conditions
(i.e., all the user interfaces).
What is a theory? correct answers An established model or framework for how or why a
phenomenon occurs
What is a hypothesis? correct answers Hypotheses used in empirical studies to test
theory...specific prediction about a study (hypothesis is NOT a theory)
What is a phenomenon? correct answers Phenomenon = An occurrence that has been studied
empirically (i.e., through research)
-e.g., why do apples fall off trees? Why do objects fall to the ground when I drop them?