Sut Jhally Exam 2 2025/2026 Exam
Comprehensive Questions and Verified
Answers | Accurate Solutions | Get it
100% Correct!! | Already Graded A+
Rosser Reeves - 🧠ANSWER ✔✔-Main Spokesperson for old strategy: hard
sell aka USP (unique selling proposition).
-Anicin was most successful example of a hard sell.
-Reduce product to a few meaningful characteristics and hammer it into
peoples heads.
Tony Schwartz - 🧠ANSWER ✔✔-Major name associated with new strategy
of the soft/ deep sell.
-Cant just talk to people, have to talk with them
-Takes what consumer knows and changes them to have a different
relationship with it.
-reflection and change of a consumers feelings towards a brand.
1
COPYRIGHT©JOSHCLAY 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY
STATEMENT. ALL RIGHTS RESERVED
, "Resonance" Theory of communication - 🧠ANSWER ✔✔Take stuff that is
familiar with people and use the audience as a participant instead of a
target.
Partipulation - 🧠ANSWER ✔✔When audiences have to participate in their
own manipulation.
Jerry Goodis Quote- adverts are wrapping up your dreams and selling them
back to you - 🧠ANSWER ✔✔Not a mirror that shows you exactly who you
are, but it is distorted and makes people feel a certain way.
Semiology - 🧠ANSWER ✔✔-Is the study of signs.
-Focuses on how meaning is made
-Everything has a sign and therefore a meaning
What is a sign made up of? - 🧠ANSWER ✔✔1. The signifier (The carrier of
the meaning)
2. The signified (what the meaning is)
The signifier stays the same, but if you change the signified, the sign
changes.
2
COPYRIGHT©JOSHCLAY 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY
STATEMENT. ALL RIGHTS RESERVED
Comprehensive Questions and Verified
Answers | Accurate Solutions | Get it
100% Correct!! | Already Graded A+
Rosser Reeves - 🧠ANSWER ✔✔-Main Spokesperson for old strategy: hard
sell aka USP (unique selling proposition).
-Anicin was most successful example of a hard sell.
-Reduce product to a few meaningful characteristics and hammer it into
peoples heads.
Tony Schwartz - 🧠ANSWER ✔✔-Major name associated with new strategy
of the soft/ deep sell.
-Cant just talk to people, have to talk with them
-Takes what consumer knows and changes them to have a different
relationship with it.
-reflection and change of a consumers feelings towards a brand.
1
COPYRIGHT©JOSHCLAY 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY
STATEMENT. ALL RIGHTS RESERVED
, "Resonance" Theory of communication - 🧠ANSWER ✔✔Take stuff that is
familiar with people and use the audience as a participant instead of a
target.
Partipulation - 🧠ANSWER ✔✔When audiences have to participate in their
own manipulation.
Jerry Goodis Quote- adverts are wrapping up your dreams and selling them
back to you - 🧠ANSWER ✔✔Not a mirror that shows you exactly who you
are, but it is distorted and makes people feel a certain way.
Semiology - 🧠ANSWER ✔✔-Is the study of signs.
-Focuses on how meaning is made
-Everything has a sign and therefore a meaning
What is a sign made up of? - 🧠ANSWER ✔✔1. The signifier (The carrier of
the meaning)
2. The signified (what the meaning is)
The signifier stays the same, but if you change the signified, the sign
changes.
2
COPYRIGHT©JOSHCLAY 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY
STATEMENT. ALL RIGHTS RESERVED
