BRM FINAL EXAM QUESTIONS AND ANSWERS
VERIFIED 100% CORRECT
order bias - ANSWER When a respondent in a personal
interview is asked questions about shopping at a specific
department store in the shopping mall, and then is asked general
questions about shopping at that mall, what type of mistake has
been made in questionnaire design?
census - ANSWER An investigation of all the individual elements
that make up a population is called a(n)_____.
population - ANSWER Which of the following refers to any
complete group whose members share some common set of
characteristics?
sample - ANSWER A(n) _____ is a subset, or some part, of a
larger population.
complete enumeration - ANSWER All of the following are
reasons for using a sample EXCEPT _____.
define the target population - ANSWER When a researcher has
made the decision to conduct a survey using a sample of the
population, the FIRST step in the selection of the sample is to
_____.
analyze data - ANSWER All of the following are stages in the
selection of a sample EXCEPT _____.
sampling frame - ANSWER A list of elements from which the
sample may be drawn is called a _____.
, sampling frame - ANSWER When a researcher wants to study
the members of the American Management Association and
selects a sample from its membership list, the membership list is
an example of a _____.
sampling frame error - ANSWER Which type of error occurs
when certain sample elements are excluded or when the entire
population is not accurately represented in the sampling frame?
random sampling error - ANSWER The difference between the
sample result and the result of an accurate census is called
_____.
increases; decreases - ANSWER As sample size ______ ,
random sampling error ______.
systematic sampling error - ANSWER Which type of sampling
error is primarily due to the nature of a study's design and the
correctness of execution?
probability sampling - ANSWER In which type of sampling does
every element in the population have a known, nonzero
probability of selection?
convenience sample - ANSWER When a researcher uses
students to participate in a study because he has easy access to
them, what type of sampling procedure does this represent?
convenience sample - ANSWER When a local television station
sends a crew to interview joggers in the city park on a beautiful
spring day, this represents what type of sample?
, judgement sample - ANSWER Which of the following is a
nonprobability sampling technique in which an experienced
individual selects the sample based on his or her judgment about
some appropriate characteristics required of the sample member?
judgement sample - ANSWER When a marketing vice-president
tells the marketing department to schedule a test market in Dallas
because he feels that this city is "typical" of the composition of the
target market for a new product nationally, this is an example of
what type of sample?
quota sample - ANSWER When the head of the research
department instructs field interviewers to interview participants at
a trade show such that they each interview 10 vendors that are
manufacturers and 10 that are service providers, this represents
what type of sampling procedure?
snowball sample - ANSWER Which type of sampling procedure
selects initial respondents using probability methods and selects
subsequent respondents from information provided by those initial
respondents?
snowball sample - ANSWER A researcher wants to put together
four focus groups of 18-24 year-old males who are "heavy
downloaders of music" (defined as downloading 50 songs per
month). He finds one person in the target market who qualifies
and then asks that person to suggest the names of two other
males between the ages of 18-24 who download music so that he
can invite them to participate in the focus group. These people, in
turn, are each asked to suggest two others similar to themselves
to participate in the focus group study. This procedure represents
what type of sampling procedure?
VERIFIED 100% CORRECT
order bias - ANSWER When a respondent in a personal
interview is asked questions about shopping at a specific
department store in the shopping mall, and then is asked general
questions about shopping at that mall, what type of mistake has
been made in questionnaire design?
census - ANSWER An investigation of all the individual elements
that make up a population is called a(n)_____.
population - ANSWER Which of the following refers to any
complete group whose members share some common set of
characteristics?
sample - ANSWER A(n) _____ is a subset, or some part, of a
larger population.
complete enumeration - ANSWER All of the following are
reasons for using a sample EXCEPT _____.
define the target population - ANSWER When a researcher has
made the decision to conduct a survey using a sample of the
population, the FIRST step in the selection of the sample is to
_____.
analyze data - ANSWER All of the following are stages in the
selection of a sample EXCEPT _____.
sampling frame - ANSWER A list of elements from which the
sample may be drawn is called a _____.
, sampling frame - ANSWER When a researcher wants to study
the members of the American Management Association and
selects a sample from its membership list, the membership list is
an example of a _____.
sampling frame error - ANSWER Which type of error occurs
when certain sample elements are excluded or when the entire
population is not accurately represented in the sampling frame?
random sampling error - ANSWER The difference between the
sample result and the result of an accurate census is called
_____.
increases; decreases - ANSWER As sample size ______ ,
random sampling error ______.
systematic sampling error - ANSWER Which type of sampling
error is primarily due to the nature of a study's design and the
correctness of execution?
probability sampling - ANSWER In which type of sampling does
every element in the population have a known, nonzero
probability of selection?
convenience sample - ANSWER When a researcher uses
students to participate in a study because he has easy access to
them, what type of sampling procedure does this represent?
convenience sample - ANSWER When a local television station
sends a crew to interview joggers in the city park on a beautiful
spring day, this represents what type of sample?
, judgement sample - ANSWER Which of the following is a
nonprobability sampling technique in which an experienced
individual selects the sample based on his or her judgment about
some appropriate characteristics required of the sample member?
judgement sample - ANSWER When a marketing vice-president
tells the marketing department to schedule a test market in Dallas
because he feels that this city is "typical" of the composition of the
target market for a new product nationally, this is an example of
what type of sample?
quota sample - ANSWER When the head of the research
department instructs field interviewers to interview participants at
a trade show such that they each interview 10 vendors that are
manufacturers and 10 that are service providers, this represents
what type of sampling procedure?
snowball sample - ANSWER Which type of sampling procedure
selects initial respondents using probability methods and selects
subsequent respondents from information provided by those initial
respondents?
snowball sample - ANSWER A researcher wants to put together
four focus groups of 18-24 year-old males who are "heavy
downloaders of music" (defined as downloading 50 songs per
month). He finds one person in the target market who qualifies
and then asks that person to suggest the names of two other
males between the ages of 18-24 who download music so that he
can invite them to participate in the focus group. These people, in
turn, are each asked to suggest two others similar to themselves
to participate in the focus group study. This procedure represents
what type of sampling procedure?
