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BUAD 332 Exam 1, business logistics exam,
supply chain management, BUAD test
questions, operational strategy, BUAD 332
answers, logistics exam 2025
Data Warehouse - ANSWER>>an assembly of desperate data
from all over a company, which is then transformed info a
consistent state for business decisions
Types of available data - ANSWER>>-product sales
-complaint data
-satisfaction survey
-sales report
-demographics
Customer Profiling - ANSWER>>Identifying the characteristics of
a "good" customer with the goal of retaining those who are and
predicting those who will/could become one.
Lost Customer Analysis - ANSWER>>Determining the
characteristics of customers who have left for a competitor so
that the company can act to retain customers who are at risk of
leaving.
Market Basket Analysis - ANSWER>>Helps retailers understand
which products are purchased to together.
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Contribution Analysis - ANSWER>>Examining the profitability of
specific products purchased by customers or customer
segments.
Marketing - ANSWER>>managing profitable customer
relationships
Goals of Marketing - ANSWER>>1. Attract new customers by
promising superior value
2. Keep and grow current customers by delivering customer
satisfaction
Need - ANSWER>>state of felt deprivation (physical, social,
individual)
Want - ANSWER>>a form that a human need takes as shaped by
culture, individual personality, and marketers
Demand - ANSWER>>wants + buying power
Market - ANSWER>>the set of all actual and potential buyers of
a product or service
2 Questions of Marketing Managers - ANSWER>>1. what
customers will we serve?
2. how can we best serve these customers?
Segmentation - ANSWER>>divide the market into segments of
customers
Targeting - ANSWER>>select the segments to cultivate
BUAD 332 Exam 1, business logistics exam,
supply chain management, BUAD test
questions, operational strategy, BUAD 332
answers, logistics exam 2025
Data Warehouse - ANSWER>>an assembly of desperate data
from all over a company, which is then transformed info a
consistent state for business decisions
Types of available data - ANSWER>>-product sales
-complaint data
-satisfaction survey
-sales report
-demographics
Customer Profiling - ANSWER>>Identifying the characteristics of
a "good" customer with the goal of retaining those who are and
predicting those who will/could become one.
Lost Customer Analysis - ANSWER>>Determining the
characteristics of customers who have left for a competitor so
that the company can act to retain customers who are at risk of
leaving.
Market Basket Analysis - ANSWER>>Helps retailers understand
which products are purchased to together.
, 2|Page
Contribution Analysis - ANSWER>>Examining the profitability of
specific products purchased by customers or customer
segments.
Marketing - ANSWER>>managing profitable customer
relationships
Goals of Marketing - ANSWER>>1. Attract new customers by
promising superior value
2. Keep and grow current customers by delivering customer
satisfaction
Need - ANSWER>>state of felt deprivation (physical, social,
individual)
Want - ANSWER>>a form that a human need takes as shaped by
culture, individual personality, and marketers
Demand - ANSWER>>wants + buying power
Market - ANSWER>>the set of all actual and potential buyers of
a product or service
2 Questions of Marketing Managers - ANSWER>>1. what
customers will we serve?
2. how can we best serve these customers?
Segmentation - ANSWER>>divide the market into segments of
customers
Targeting - ANSWER>>select the segments to cultivate
