BUAD 332 Exam , business logistics exam, supply
chain management, BUAD test questions, operational
strategy, BUAD 332 answers, logistics exam
Customer value judgement consists of the intersection between these three
things: - ANSWER>>- Product and service
- use situation and occasion
- buyer's values and goals
The level of the customer value hierarchy that represents the marketer's world
(as opposed to the customers world) is:
A) Attributes
B) Consequences
C) Desired end states
D) Values - ANSWER>>A) Attributes
What kind of car did Dr. Moon have when he was 23 - ANSWER>>Orange/ red
MG sports car, soft top
What is important to customers _____ over time. - ANSWER>>Changes
What makes customer's perception of value change? - ANSWER>>- The
environment (economy and trends)
,- Consumers life changes
- changes from other company
What is the simple definition of marketing? - ANSWER>>managing profitable
customer relationships
goals of marketing activity - ANSWER>>1. Attract new customers by promising
superior value
2. Keep and grow current customers by delivering customer satisfaction
Define Marketing - ANSWER>>A social and managerial process by which
individuals and groups obtain what they need and want through creating and
exchanging products and value with others.
Simple Model of the Marketing Process - ANSWER>>Create value for customers
and build customer relationship.
1) Understand the marketplace and customer needs and wants
2) design a customer-driven marketing strategy
3) construct a marketing program that delivers superior value
4) build profitable relationships and create customer delight
5) Capture value from customers in return
6) Capture value from customers to create profits and customer equity
, What is an example customer equity? - ANSWER>>Professor Terry Esper left UT
to go Oho state. Terry loves apples products and bought the ipad the day it was
introduced. He says "I don't know what it does but I'm getting one."
And that is Customer Equity
What is a need? - ANSWER>>state of felt deprivation
Needs can be - ANSWER>>physical, social, individual
What is a want? - ANSWER>>A want is a form that a human need takes, as
shaped by culture, individual personality, and (very importantly) MARKETING
ACTIVITY
Not all WANTS represent real Demand - ANSWER>>wants + buying power =
demand
What is a marketing offer? - ANSWER>>some combination of products, services,
information, or experiences offered to a market to satisfy a need or want
Marketing managers have to address two very fundamental questions before
they do anything else: - ANSWER>>1) What customers will we serve? (AKA "who
is in our target market?")
2) How can we best serve these customers?
(AKA "what is our value proposition?")
chain management, BUAD test questions, operational
strategy, BUAD 332 answers, logistics exam
Customer value judgement consists of the intersection between these three
things: - ANSWER>>- Product and service
- use situation and occasion
- buyer's values and goals
The level of the customer value hierarchy that represents the marketer's world
(as opposed to the customers world) is:
A) Attributes
B) Consequences
C) Desired end states
D) Values - ANSWER>>A) Attributes
What kind of car did Dr. Moon have when he was 23 - ANSWER>>Orange/ red
MG sports car, soft top
What is important to customers _____ over time. - ANSWER>>Changes
What makes customer's perception of value change? - ANSWER>>- The
environment (economy and trends)
,- Consumers life changes
- changes from other company
What is the simple definition of marketing? - ANSWER>>managing profitable
customer relationships
goals of marketing activity - ANSWER>>1. Attract new customers by promising
superior value
2. Keep and grow current customers by delivering customer satisfaction
Define Marketing - ANSWER>>A social and managerial process by which
individuals and groups obtain what they need and want through creating and
exchanging products and value with others.
Simple Model of the Marketing Process - ANSWER>>Create value for customers
and build customer relationship.
1) Understand the marketplace and customer needs and wants
2) design a customer-driven marketing strategy
3) construct a marketing program that delivers superior value
4) build profitable relationships and create customer delight
5) Capture value from customers in return
6) Capture value from customers to create profits and customer equity
, What is an example customer equity? - ANSWER>>Professor Terry Esper left UT
to go Oho state. Terry loves apples products and bought the ipad the day it was
introduced. He says "I don't know what it does but I'm getting one."
And that is Customer Equity
What is a need? - ANSWER>>state of felt deprivation
Needs can be - ANSWER>>physical, social, individual
What is a want? - ANSWER>>A want is a form that a human need takes, as
shaped by culture, individual personality, and (very importantly) MARKETING
ACTIVITY
Not all WANTS represent real Demand - ANSWER>>wants + buying power =
demand
What is a marketing offer? - ANSWER>>some combination of products, services,
information, or experiences offered to a market to satisfy a need or want
Marketing managers have to address two very fundamental questions before
they do anything else: - ANSWER>>1) What customers will we serve? (AKA "who
is in our target market?")
2) How can we best serve these customers?
(AKA "what is our value proposition?")
