WGU C201 BUSINESS ACUMEN COMPLETE CURRENTLY TESTING
QUESTION BANK WITH WELL DETAILED ANSWERS (GRADED A+)
what is the purpose of a strategic marketing strategy
achieve organizational goals
what is not a non-traditional marketing technique
team
what is a non-traditional marketing technique you would use to market yourself as a real-
estate agent
people
the 4 P's product, place, promotion, price make up what
marketing mix
name three personal, determinants that influence your consumer behavior
learned experience, perception, self-concept
what market segmentations are used in B2B and B2C
demographic and geographic
,targeting consumer markets based on lifestyle is what kind of segmentation
psychographic
the advantage of being able to offer a product at a much lower price than a competitor is
comparative advantage
B2B relationship marketing is easier to create with
new businesses
which type of production carries the highest inventory
mass
which type of productions has little to no finished inventory
customer driven
which type of production utilizes the most information technology (automation).
flexible
,which type of production requires the highest level of skilled workers
mass production
what are two advantages to computer aided manufacturing
accuracy, faster
what do we call a facility hat can utilize computer-integrated manufacturing to produce a
product from start to finish
lights out facility
the computer based planning system used by production managers to ensure parts and
materials are on hand
MRP (materials requirement planning)
a process lay-out where all of the materials must be brought to the product being
manufactured
fixed-position
this type of process lay-out is used when we have an assembly line
product
, what is the outcome of good production managment
high quality, decreased cost
what increases satisfaction and dependability
increased quality at a lower cost
no more than 3-4 defects per 1 million opportunities is the best outcome of which quality
methodology
sis-sigma
which policy is used to manage the economy using government spending and taxation
fiscal
which type of unemployment is the employee expecting to be unemployed for a portion of
the year
sesonal
which type of unemployment is a result of not having necessary skills for a job
structural
a specific economic situation when price and demand rise together
QUESTION BANK WITH WELL DETAILED ANSWERS (GRADED A+)
what is the purpose of a strategic marketing strategy
achieve organizational goals
what is not a non-traditional marketing technique
team
what is a non-traditional marketing technique you would use to market yourself as a real-
estate agent
people
the 4 P's product, place, promotion, price make up what
marketing mix
name three personal, determinants that influence your consumer behavior
learned experience, perception, self-concept
what market segmentations are used in B2B and B2C
demographic and geographic
,targeting consumer markets based on lifestyle is what kind of segmentation
psychographic
the advantage of being able to offer a product at a much lower price than a competitor is
comparative advantage
B2B relationship marketing is easier to create with
new businesses
which type of production carries the highest inventory
mass
which type of productions has little to no finished inventory
customer driven
which type of production utilizes the most information technology (automation).
flexible
,which type of production requires the highest level of skilled workers
mass production
what are two advantages to computer aided manufacturing
accuracy, faster
what do we call a facility hat can utilize computer-integrated manufacturing to produce a
product from start to finish
lights out facility
the computer based planning system used by production managers to ensure parts and
materials are on hand
MRP (materials requirement planning)
a process lay-out where all of the materials must be brought to the product being
manufactured
fixed-position
this type of process lay-out is used when we have an assembly line
product
, what is the outcome of good production managment
high quality, decreased cost
what increases satisfaction and dependability
increased quality at a lower cost
no more than 3-4 defects per 1 million opportunities is the best outcome of which quality
methodology
sis-sigma
which policy is used to manage the economy using government spending and taxation
fiscal
which type of unemployment is the employee expecting to be unemployed for a portion of
the year
sesonal
which type of unemployment is a result of not having necessary skills for a job
structural
a specific economic situation when price and demand rise together
