HMGT 450 Final Exam | QUESTIONS WITH 100% CORRECT ANSWERS| LATEST UPDATE 100%
VERIFIED
Which of the following areas of positioning research is used primarily to identify a restaurant's
market segments?
A) trend research
B) merchandising research
C) situation research
D) competition analysis situation research
The first merchandising component of the menu development cycle that managers address in
creating menus that sell is:
A) written information on the menu.
B) pricing strategy.
C) menu layout and design.
D) the restaurant's positioning or image. the restaurant's positioning or image.
Tent cards are examples of:
A) point-of-purchase merchandising.
B) product packaging.
C) shell ads.
D) added-value alternatives. point-of-merchandising.
An ad for a restaurant or lounge on the Internet is an example of a(n):
A) cover ad.
B) outside promotion.
C) premium.
,D) inside promotion. outside promotion.
What are some of the strategies hotels are adopting in order to make their room service
operations more profitable?
A) Some hotels make just a single food item (pizza, for example) available for room service.
B) Some hotels have delis where guests can buy food and prepare it in their rooms.
C) Some hotels only offer room service for a single meal, such as breakfast.
D) All of the above. All of the above.
Coffee carts in the lobby, in-room minibars, kitchenettes stocked with microwavable items, and
free continental breakfasts are examples of:
A) room service operations.
B) customer loyalty programs.
C) capture-rate strategies.
D) limited-service food and beverage operations. limited-service food and beverage
operations.
The first step in developing a marketing plan for the catering department is to:
A) identify key markets.
B) set goals.
C) position the catering department in relation to competitors.
D) analyze your property and the competition. analyze your property and the competition.
You have just booked a catered function to be held in three months. You inform your client of
the guarantee clause which:
A) upgrades the meeting room should space become available.
B) guarantees the sizes of drinks and proper payments in a beverage plan.
, C) holds the function room for the entire evening should the event run longer than expected.
D) requires them to give the hotel a "minimum" count of the expected attendance prior to the
function. requires them to give the hotel a "minimum" count of the expected attendance
prior to the function.
Refreshment breaks usually last from:
A) from 5 to 10 minutes.
B) 15 to 30 minutes.
C) 30 to 60 minutes.
D) one to two hours. 15 to 30 minutes.
Tables are lined up in rows (one behind the other) on each side of an aisle, there are usually
three to four chairs to a table, and all tables and chairs face the head table, stage, or speaker's
podium. This describes what type of meeting setup?
A) schoolroom setup
B) theater setup
C) herringbone setup
D) senate setup schoolroom setup
In booking meeting rooms, what is a release date?
A) the date by which the meeting rooms must be cleaned and prepared for the next function
B) the date on which the function held in the meeting room will begin
C) the date that the hotel has set aside for property functions to be held in meeting rooms
D) the date by which rooms must be confirmed, or they will be made available for sale to others
the date by which rooms must be confirmed, or they will be made available for sale to
others
VERIFIED
Which of the following areas of positioning research is used primarily to identify a restaurant's
market segments?
A) trend research
B) merchandising research
C) situation research
D) competition analysis situation research
The first merchandising component of the menu development cycle that managers address in
creating menus that sell is:
A) written information on the menu.
B) pricing strategy.
C) menu layout and design.
D) the restaurant's positioning or image. the restaurant's positioning or image.
Tent cards are examples of:
A) point-of-purchase merchandising.
B) product packaging.
C) shell ads.
D) added-value alternatives. point-of-merchandising.
An ad for a restaurant or lounge on the Internet is an example of a(n):
A) cover ad.
B) outside promotion.
C) premium.
,D) inside promotion. outside promotion.
What are some of the strategies hotels are adopting in order to make their room service
operations more profitable?
A) Some hotels make just a single food item (pizza, for example) available for room service.
B) Some hotels have delis where guests can buy food and prepare it in their rooms.
C) Some hotels only offer room service for a single meal, such as breakfast.
D) All of the above. All of the above.
Coffee carts in the lobby, in-room minibars, kitchenettes stocked with microwavable items, and
free continental breakfasts are examples of:
A) room service operations.
B) customer loyalty programs.
C) capture-rate strategies.
D) limited-service food and beverage operations. limited-service food and beverage
operations.
The first step in developing a marketing plan for the catering department is to:
A) identify key markets.
B) set goals.
C) position the catering department in relation to competitors.
D) analyze your property and the competition. analyze your property and the competition.
You have just booked a catered function to be held in three months. You inform your client of
the guarantee clause which:
A) upgrades the meeting room should space become available.
B) guarantees the sizes of drinks and proper payments in a beverage plan.
, C) holds the function room for the entire evening should the event run longer than expected.
D) requires them to give the hotel a "minimum" count of the expected attendance prior to the
function. requires them to give the hotel a "minimum" count of the expected attendance
prior to the function.
Refreshment breaks usually last from:
A) from 5 to 10 minutes.
B) 15 to 30 minutes.
C) 30 to 60 minutes.
D) one to two hours. 15 to 30 minutes.
Tables are lined up in rows (one behind the other) on each side of an aisle, there are usually
three to four chairs to a table, and all tables and chairs face the head table, stage, or speaker's
podium. This describes what type of meeting setup?
A) schoolroom setup
B) theater setup
C) herringbone setup
D) senate setup schoolroom setup
In booking meeting rooms, what is a release date?
A) the date by which the meeting rooms must be cleaned and prepared for the next function
B) the date on which the function held in the meeting room will begin
C) the date that the hotel has set aside for property functions to be held in meeting rooms
D) the date by which rooms must be confirmed, or they will be made available for sale to others
the date by which rooms must be confirmed, or they will be made available for sale to
others
