MARKETING MANAGEMENT
Process of marketing management
1. Situation Analysis
Analyzing the internal and external environment, including market trends, customers,
competitors, and company resources.
2. Market Research
Gathering and analyzing data to understand customer needs, preferences, and behaviors.
3. Market Segmentation
Identifying and selecting target customer segments.
4. Target Market Selection
Choosing the most promising target markets.
5. Marketing Mix Development
Creating a marketing strategy by managing the 4Ps:
❖ Product
❖ Price
❖ Promotion
❖ Place (Distribution)
6. Implementation
Executing the marketing plan through various channels and tactics.
7. Performance Measurement and Evaluation
Tracking and evaluating the effectiveness of marketing activities.
, 8. Control and Adjustment
Making adjustments to the marketing strategy based on performance data and changing
market conditions.
Strategy of marketing meaning
Key Aspects
o Market analysis: Understanding customer needs, market trends, and competitors.
o Goal setting: Defining marketing objectives and goals.
o Strategy development: Creating a marketing strategy to achieve goals.
o Target market selection: Identifying and selecting target customer segments.
o Marketing mix: Managing the 4Ps (product, price, promotion, and place).
Strategic Marketing Process
1. Situation analysis: Analyzing internal and external environment.
2. Market segmentation: Identifying target customer segments.
3. Targeting: Selecting target markets.
4. Positioning: Creating a unique market position.
5. Implementation: Executing the marketing strategy.
6. Evaluation and control: Monitoring and adjusting the strategy.
Benefits
➢ Improved competitiveness: By understanding market trends and customer needs.
➢ Increased efficiency: By allocating resources effectively.
➢ Enhanced customer satisfaction: By meeting customer needs and preferences.
➢ Better decision-making: By analyzing market data and trends.
Process of marketing management
1. Situation Analysis
Analyzing the internal and external environment, including market trends, customers,
competitors, and company resources.
2. Market Research
Gathering and analyzing data to understand customer needs, preferences, and behaviors.
3. Market Segmentation
Identifying and selecting target customer segments.
4. Target Market Selection
Choosing the most promising target markets.
5. Marketing Mix Development
Creating a marketing strategy by managing the 4Ps:
❖ Product
❖ Price
❖ Promotion
❖ Place (Distribution)
6. Implementation
Executing the marketing plan through various channels and tactics.
7. Performance Measurement and Evaluation
Tracking and evaluating the effectiveness of marketing activities.
, 8. Control and Adjustment
Making adjustments to the marketing strategy based on performance data and changing
market conditions.
Strategy of marketing meaning
Key Aspects
o Market analysis: Understanding customer needs, market trends, and competitors.
o Goal setting: Defining marketing objectives and goals.
o Strategy development: Creating a marketing strategy to achieve goals.
o Target market selection: Identifying and selecting target customer segments.
o Marketing mix: Managing the 4Ps (product, price, promotion, and place).
Strategic Marketing Process
1. Situation analysis: Analyzing internal and external environment.
2. Market segmentation: Identifying target customer segments.
3. Targeting: Selecting target markets.
4. Positioning: Creating a unique market position.
5. Implementation: Executing the marketing strategy.
6. Evaluation and control: Monitoring and adjusting the strategy.
Benefits
➢ Improved competitiveness: By understanding market trends and customer needs.
➢ Increased efficiency: By allocating resources effectively.
➢ Enhanced customer satisfaction: By meeting customer needs and preferences.
➢ Better decision-making: By analyzing market data and trends.
