QUESTIONS AND ANSWERS A+ PASS
When determine how much help is needed to write the business plan an entrepreneur
should conduct a self-assessment, in this self-assessment which skill set would not be
considered - Answers -✔✔ venture capital
Competitor analysis begins with: - Answers -✔✔ documenting the current strategy of
each primary competitor.
Which of the following is not a part of the introductory page? - Answers -✔✔ the names
and addresses of all managers
The part of the plan that describes the location and size of the business, the personnel
and office equipment that will be needed, and the history of the venture is called the: -
Answers -✔✔ description of the venture
Which is the first step in preparing a marketing plan? - Answers -✔✔ define the target
market
It is recommended that an entrepreneur avoid using the internet as a resource for
finding information to write a business plan because the information found there is often
incorrect and unreliable - Answers -✔✔ False
Observation, interviewing, and focus groups are examples of collecting - Answers -✔✔
Primary Data
The marketing mix consists of - Answers -✔✔ Product, Price, Distribution (Place),
Promotion
Business-to-business marketing involves - Answers -✔✔ A more direct channel of
distribution than consumer markets
Which stage of marketing research is considered to be the most difficult for an
entrepreneur due to lack of knowledge or experience in marketing? - Answers -✔✔
defining the purpose or objectives
Which of the following statements is true? - Answers -✔✔ the business plan describes
both internal and external elements
The business plan presentation for potential investors - Answers -✔✔ should enable the
entrepreneur to "sell" his or her business concept in a designated period of time