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Essay

Financial and non-financial analysis of two companies

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The essay conducts financial and non-financial analysis of two companies. Financial analysis involves ratio analysis, horizontal analysis and vertical analysis. Non-financial analysis entails corporate governance assessments in terms of CEO duality, board diversity and board independence. Then a comparison for both companies is done to determine which of them is a better investment option.

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ASSIGNMENT:

1). To discuss the performance of Ascential PLC and Euromoney Investor PLC.

2). To recommend which company is the best investment and why?




Financial Analysis & Non-Financial Analysis Report Comparing Ascential Plc and Euromoney

Investor Plc




For the Financial Years 2020 & 2021




Report Delivered to the Management Team of Devon Investment Trust




Word count:2651




Table of Contents

, Introduction.................................................................................................................................................2
Analysis of financial performance................................................................................................................3
Horizontal analysis...................................................................................................................................3
Income statement................................................................................................................................3
Balance sheet.......................................................................................................................................4
Vertical analysis.......................................................................................................................................4
Ratio analysis...........................................................................................................................................5
Profitability ratios................................................................................................................................5
Liquidity ratios.....................................................................................................................................5
Efficiency ratios....................................................................................................................................6
Gearing ratios......................................................................................................................................6
Investment ratios.................................................................................................................................7
Non-financial disclosures.............................................................................................................................7
CEO Duality..............................................................................................................................................7
Board Independence...............................................................................................................................8
Board diversity.........................................................................................................................................8
Limitations of the analysis...........................................................................................................................9
Recommendations.......................................................................................................................................9
Conclusion.................................................................................................................................................10
References.................................................................................................................................................10
Appendices................................................................................................................................................12


Introduction
Before investing in any venture, it is important to conduct an analysis to determine the viability
of the investment. This can include analysis of both financial and non-financial data. The report
below presents an analysis of two companies: Ascential plc and Euromoney investor plc.
Ascential plc is a British B2B which mainly deals in provision of specialist information,
analytics and eCommerce optimization platforms to the world's leading consumer brands and
their ecosystems (Annual report,2021). Its core focus is therefore on Digital Commerce, Product
Design, Marketing, and Retail & Financial Services. As of 2021, the company had 2800
employees across five continents. Similarly, Euromoney Institutional Investor plc is a British
B2B provider of financial information services. It has operations in the North America, South

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