BMGT 372 Final – Updated 2025 Exam Q&A –
Passed with Distinction – 100% Verified Q&A
for Success
T/F Customized customer marketing strategies are enabled through market segmentation. - ✔✔True
T/F Niche customer marketing strategies typically correspond to higher product prices - ✔✔True
T/F All customers would prefer a customized marketing strategy if possible - ✔✔False
Customer Relationship Management (CRM) is an effective tool for managing diverse customer needs
and relationships. - ✔✔True
T/F The advantage of CRM is that it facilitates customer standardization - ✔✔False
T/F Companies can create a competitive advantage through customer service even when its products
are easily copied by competitors - ✔✔True
T/F Supply chains must work to achieve the highest level of customer service with cost as a secondary
consideration - ✔✔False
T/F Channels of distribution define the path by which a product gets to the final customer. - ✔✔True
T/F The logistics channel includes distributors and retailers. - ✔✔False
T/F E-commerce had added complexity to distribution channels primarily because of shipping costs and
transportation. - ✔✔True
,__________ is responsible for all activities related to purchasing goods and services.
a) Manufacturing
b) Marketing
c) Sourcing
d) Logistics
e) Finance - ✔✔c) sourcing
Sourcing addresses the __________ part of the supply chain:
a) Channels of distribution
b) Market segmentation
c) Upstream
d) Downstream
e) None of the above - ✔✔c) upstream
__________ sourcing focuses on more than just price when selecting suppliers.
a) Innovative
b) Supply side
c) Tactical
d) Functional
e) Strategic - ✔✔e) strategic
Factors in the marketplace that elevated sourcing from a clerical-oriented function include:
a) Internet technology
b) Global competition
c) Growth of consumer sourcing
d) Multiple distribution channels
e) a and b - ✔✔e) internet technology and global competition
,Purchasing laundry detergent at a retail store is an example of:
a) Commercial sourcing
b) Consumer sourcing
c) Retail sourcing
d) Mass customization
e) None of the above - ✔✔b) consumer sourcing
Attributes of a commercial sourcing include:
a) Multiple suppliers of common products
b) Buyers are final consumers of products
c) Buyer does not negotiate purchase price
d) Buyers have specialized purchasing needs
e) All of the above - ✔✔d) buyers have specialized purchasing needs
The sourcing function impacts an organization in many ways including:
a) Operational
b) Financial
c) Strategic
d) All of the above
e) None of the above - ✔✔d) all of the above
The fact that an organization invests significant amounts of cash in the sourcing function relates to
which impact of the sourcing function:
a) Risk mitigation
b) Strategic
c) Finance
d) Operational
e) Information - ✔✔c) finance
, Keeping the organization at the forefront of new technologies and suppliers relates to which impact of
the sourcing function:
a) Risk mitigation
b) Strategic
c) Finance
d) Operational
e) Information - ✔✔e) information
Utilizing a request for quotation (RFQ) is part of the ___________ process:
a) Supplier evaluation
b) Risk mitigation
c) Request for proposal
d) Supplier selection
e) a and b - ✔✔d) supplier selection
The best way to evaluate price in the sourcing process is:
a) Fair price
b) Purchase price
c) Cost
d) Break even analysis
e) Total cost of ownership - ✔✔e) total cost of ownership
Criteria for utilizing competitive bidding practices include:
a) Purchasing high volumes
b) Clear specifications for product purchased
c) Standardized products to be purchased
d) None of the above
e) All of the above - ✔✔e) all of the above
Passed with Distinction – 100% Verified Q&A
for Success
T/F Customized customer marketing strategies are enabled through market segmentation. - ✔✔True
T/F Niche customer marketing strategies typically correspond to higher product prices - ✔✔True
T/F All customers would prefer a customized marketing strategy if possible - ✔✔False
Customer Relationship Management (CRM) is an effective tool for managing diverse customer needs
and relationships. - ✔✔True
T/F The advantage of CRM is that it facilitates customer standardization - ✔✔False
T/F Companies can create a competitive advantage through customer service even when its products
are easily copied by competitors - ✔✔True
T/F Supply chains must work to achieve the highest level of customer service with cost as a secondary
consideration - ✔✔False
T/F Channels of distribution define the path by which a product gets to the final customer. - ✔✔True
T/F The logistics channel includes distributors and retailers. - ✔✔False
T/F E-commerce had added complexity to distribution channels primarily because of shipping costs and
transportation. - ✔✔True
,__________ is responsible for all activities related to purchasing goods and services.
a) Manufacturing
b) Marketing
c) Sourcing
d) Logistics
e) Finance - ✔✔c) sourcing
Sourcing addresses the __________ part of the supply chain:
a) Channels of distribution
b) Market segmentation
c) Upstream
d) Downstream
e) None of the above - ✔✔c) upstream
__________ sourcing focuses on more than just price when selecting suppliers.
a) Innovative
b) Supply side
c) Tactical
d) Functional
e) Strategic - ✔✔e) strategic
Factors in the marketplace that elevated sourcing from a clerical-oriented function include:
a) Internet technology
b) Global competition
c) Growth of consumer sourcing
d) Multiple distribution channels
e) a and b - ✔✔e) internet technology and global competition
,Purchasing laundry detergent at a retail store is an example of:
a) Commercial sourcing
b) Consumer sourcing
c) Retail sourcing
d) Mass customization
e) None of the above - ✔✔b) consumer sourcing
Attributes of a commercial sourcing include:
a) Multiple suppliers of common products
b) Buyers are final consumers of products
c) Buyer does not negotiate purchase price
d) Buyers have specialized purchasing needs
e) All of the above - ✔✔d) buyers have specialized purchasing needs
The sourcing function impacts an organization in many ways including:
a) Operational
b) Financial
c) Strategic
d) All of the above
e) None of the above - ✔✔d) all of the above
The fact that an organization invests significant amounts of cash in the sourcing function relates to
which impact of the sourcing function:
a) Risk mitigation
b) Strategic
c) Finance
d) Operational
e) Information - ✔✔c) finance
, Keeping the organization at the forefront of new technologies and suppliers relates to which impact of
the sourcing function:
a) Risk mitigation
b) Strategic
c) Finance
d) Operational
e) Information - ✔✔e) information
Utilizing a request for quotation (RFQ) is part of the ___________ process:
a) Supplier evaluation
b) Risk mitigation
c) Request for proposal
d) Supplier selection
e) a and b - ✔✔d) supplier selection
The best way to evaluate price in the sourcing process is:
a) Fair price
b) Purchase price
c) Cost
d) Break even analysis
e) Total cost of ownership - ✔✔e) total cost of ownership
Criteria for utilizing competitive bidding practices include:
a) Purchasing high volumes
b) Clear specifications for product purchased
c) Standardized products to be purchased
d) None of the above
e) All of the above - ✔✔e) all of the above
