MULTIPLE CHOICE OF QUESTIONS AND
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What was the example in class of a click and mortar store? -
CORRECT ANSWER-Best Buy
Definition: Businesses using websites, e-mail, online catalogs,
online trading networks, and other online resources to reach
new business customers, serve current customers more
effectively, and obtain buying efficiencies and better prices -
CORRECT ANSWER-Business to business (B2B) online marketing
Definition: Online exchanges of goods and information between
final customers - CORRECT ANSWER-Customer to customer (C2C)
online marketing
Types of C2C marketing - CORRECT ANSWER-Auction sites & Blogs
and forums
corporate website - CORRECT ANSWER-designed to build customer
goodwill, collect customer feedback, and supplement other
sales channels rather than sell the company's products directly
-this is an example of "public relations"
,marketing web site - CORRECT ANSWER-a web site that engages
consumers to move them closer to a direct purchase or other
marketing outcome
-this is an example of "direct marketing"
Where are these companies headquartered?
-Adidas
-Budweiser
-Shell
-Ikea
-Samsung - CORRECT ANSWER--A : Germany
-B: Belgum
-Shell: Netherlands
-I: Netherlands
-Sam: South Korea
Example in class of higher risk with globalization - CORRECT
ANSWER-120 Los Angeles truck drivers strike and block ports
where imports from China
What percent of US GDP is made up by international trade?
What percent of world GDP? - CORRECT ANSWER-26.3%; 54%
Example of global marketing in class - CORRECT ANSWER-
McDonalds and Starbucks in Japan
, what are the 6 major international marketing decisions? -
CORRECT ANSWER-1. looking at the global marketing environment
2. deciding whether to go international
3. deciding which markets to enter
4. deciding how to enter the market
5. deciding on global marketing program
6. deciding on the global marketing organization
MERCOUSUR - CORRECT ANSWER-southern and eastern countries
of South America, free trade agreement
ASEAN - CORRECT ANSWER-the Association of Southeast Asian
Nations, Free trade agreement
SAFTA - CORRECT ANSWER-South Asian Free Trade Agreement
NAFTA - CORRECT ANSWER-North American Free Trade Agreement
(US, Canada, Mexico)
EU - CORRECT ANSWER-European Union, econ. area/free trade
agreement
What are restrictions of the international trade system? -
CORRECT ANSWER-tariffs, quotas, embargos, exchange controls, and
non-tariff trade barriers