HB theory lessen 1 1
HB theory lessen 2 3
FM theorielessen 1 5
Fm theorielessen 2 7
for the written test
, HB 1
→ Classification of Services
I. Competitie Position
-
hotel Star Classification
=
Pont System based on facilities .
Some facilities are mandate , for certain level others optical ,
( but they alt contribute to total number of Points)
-
STR '
-
Smith travel
research wordwide Classification
Luxart Adr $
150-220.48 Annhal 2016
-
Per upscale Annhal 2016 Adr $ i20
'
upscale Annhal 2016 Adr $ tov
'
Upper midscale Annhal 2016 Adr $ 8S
'
midscale Annhal 2016 Adr $ -70-1
55-704
. ECONOMY Annhal 2016 Adr $
nadependent on the Market other categorie s :
'
location
-
extended Stars
'
Boutin
.
Destination resort
. additional hotel types such ad incl AH Snits BR Blinn
as : . , ,
Londo ,
Conference Convention
.
, corporate housing and Eine share
,
-
augmented product
I. Physik environment
2. customer interaction with Service delivery System
3. customer interaction with other customer
4. Customer ( 0 creatie
2. Needs of customer
tho are your guests and what do they want ?
target groups
-
→
Based on ( simpel demographics
'
Babyboomers
-
Generation X
.
Hillenius 1