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NEWEST SET 2025\26
Definition 1 of 52
seasonal discounts, cash discounts, vendor allowances, quantity discounts,
uniform delivered vs zone pricing
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, Reference Pricing Pricing Tactics aimed at customers
Business Pricing Tactics
Unique Selling Proposition Examples and
Discounts
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Term
2 of 52
Elastic
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Price x Quantity Personal selling
Price sensitive Price insensitive
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Term 3 of 52
Breakeven Point(Units) formula
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BE = Fixed Costs/Contribution per
unit saves search cost of finding lowest price
Industrial product; Consumer products Aspirin, escalator, nylon, kerosene
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Definition 4 of 52
, purchased by consumers for their own personal use or consumption in their
households
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Consumer Products High/Low Pricing
Unsought Products Shopping Products
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Term
5 of 52
Markup Pricing
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