AMA PCM CONTENT MARKETING
EXAM PRACTICE QUESTIONS
2025\26 |GUARANTEED ACCURATE
ANSWERS |LATEST VERSION |
STUDY NOTES!!
Contractors, agency writing services, and freelancers are examples of
________.
A. External team
B. Internal team
C. Thought leadership creators
D. CMI recommended resources
E. Agency services - ACCURATE ANSWERS✔✔ A. External team
Matching content with the stage of a prospect in the sales funnel
__________.
A. Is nice but not necessary
B. Allows for the right message at the right time
C. Is rarely possible because of mass communication strategies
D. Is not necessary because consumers adapt content in their
information processing to the right context
E. None of the above - ACCURATE ANSWERS✔✔ B. Allows for the
right message at the right time
,Authoritative, professional, conversational, scientific, and humanistic
are types of _______ .
A. Content
B. Content categories
C. Brand voice
D. Classification of ALT tags
E. Outside agency specialists - ACCURATE ANSWERS✔✔ C. Brand
voice
A large piece of content (60 or more pages) that can be broken into
smaller content over time is called _________.
A. A meta-blog
B. A definitive guide
C. An online brochure
D. A landing page
E. A robust wiki - ACCURATE ANSWERS✔✔ B. A definitive guide
Blog content should be __________.
A. Long and very detailed
B. Shorter content that is 300-700 words
C. Typically 1,000 words or more across several pages
D. For bottom of the funnel prospects
,E. Edited into three languages at minimum - ACCURATE
ANSWERS✔✔ B. Shorter content that is 300-700 words
____________ is the practice of dynamically changing the content that a
consumer sees based on their past behavior.
A. Predictive modeling
B. Buyer journey mapping
C. Web personalization
D. Lead nurturing
E. None of the above - ACCURATE ANSWERS✔✔ C. Web
personalization
Understanding how people consume content, leveraging buyer personas,
and journey mapping, all facilitate a strong ___________ strategy.
A. CLV
B. Personalization
C. Gating
D. Thought leadership
E. Evergreen content - ACCURATE ANSWERS✔✔ B. Personalization
An editorial calendar is useful for _____________.
A. Increasing sales
B. Enabling others to schedule appointments
, C. Generating ad revenue
D. Recording ideas for future posts
E. All of these answers are correct - ACCURATE ANSWERS✔✔ D.
Recording ideas for future posts
True or False: A tactic to inspire action from your readers is to get them
to vote on a post.
A. True
B. False - ACCURATE ANSWERS✔✔ A. True
A tool frequently used to develop infographic content is ___________.
A. WordPress
B. Blogger
C. Easelly
D. Optin Skin
E. Tumblr - ACCURATE ANSWERS✔✔ C. Easelly
In podcasting, what does a pop filter do?
A. It removes background noise
B. It's a filter over your voice to make it clearer and more modulated.
C. It keeps the microphone physically protected from dust and liquids
D. It keeps "Ps" and other consonants from popping or hissing into the
mic
EXAM PRACTICE QUESTIONS
2025\26 |GUARANTEED ACCURATE
ANSWERS |LATEST VERSION |
STUDY NOTES!!
Contractors, agency writing services, and freelancers are examples of
________.
A. External team
B. Internal team
C. Thought leadership creators
D. CMI recommended resources
E. Agency services - ACCURATE ANSWERS✔✔ A. External team
Matching content with the stage of a prospect in the sales funnel
__________.
A. Is nice but not necessary
B. Allows for the right message at the right time
C. Is rarely possible because of mass communication strategies
D. Is not necessary because consumers adapt content in their
information processing to the right context
E. None of the above - ACCURATE ANSWERS✔✔ B. Allows for the
right message at the right time
,Authoritative, professional, conversational, scientific, and humanistic
are types of _______ .
A. Content
B. Content categories
C. Brand voice
D. Classification of ALT tags
E. Outside agency specialists - ACCURATE ANSWERS✔✔ C. Brand
voice
A large piece of content (60 or more pages) that can be broken into
smaller content over time is called _________.
A. A meta-blog
B. A definitive guide
C. An online brochure
D. A landing page
E. A robust wiki - ACCURATE ANSWERS✔✔ B. A definitive guide
Blog content should be __________.
A. Long and very detailed
B. Shorter content that is 300-700 words
C. Typically 1,000 words or more across several pages
D. For bottom of the funnel prospects
,E. Edited into three languages at minimum - ACCURATE
ANSWERS✔✔ B. Shorter content that is 300-700 words
____________ is the practice of dynamically changing the content that a
consumer sees based on their past behavior.
A. Predictive modeling
B. Buyer journey mapping
C. Web personalization
D. Lead nurturing
E. None of the above - ACCURATE ANSWERS✔✔ C. Web
personalization
Understanding how people consume content, leveraging buyer personas,
and journey mapping, all facilitate a strong ___________ strategy.
A. CLV
B. Personalization
C. Gating
D. Thought leadership
E. Evergreen content - ACCURATE ANSWERS✔✔ B. Personalization
An editorial calendar is useful for _____________.
A. Increasing sales
B. Enabling others to schedule appointments
, C. Generating ad revenue
D. Recording ideas for future posts
E. All of these answers are correct - ACCURATE ANSWERS✔✔ D.
Recording ideas for future posts
True or False: A tactic to inspire action from your readers is to get them
to vote on a post.
A. True
B. False - ACCURATE ANSWERS✔✔ A. True
A tool frequently used to develop infographic content is ___________.
A. WordPress
B. Blogger
C. Easelly
D. Optin Skin
E. Tumblr - ACCURATE ANSWERS✔✔ C. Easelly
In podcasting, what does a pop filter do?
A. It removes background noise
B. It's a filter over your voice to make it clearer and more modulated.
C. It keeps the microphone physically protected from dust and liquids
D. It keeps "Ps" and other consonants from popping or hissing into the
mic
