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Which network has the Pinterest
longest life for a piece of
content?
True or false? A buyer True
persona is as important as
business objectives when
developing a social media
strategy.
Why would you want a To identify individuals who have the biggest following
service to help you and high social clout
manage and discover
influence?
True or false? The best True
way to choose the right
social media tool is to
think about your business
goals, then narrow down
your choices based on
that goal criteria.
What do senior leaders Competitive advantage, customer satisfaction, and
care about when it comes return on investment
to your social media plan?
Choose all that apply.
True or false? Simon Sinek False
says that people want to
buy what you have. They
don't care about what you
believe.
, True or False? In social True
media, a service level
agreement (SLA) refers to
how much time passes
between when a customer
reaches out and when the
company responds.
What is the biggest Getting executive buy-in for social ideas
challenge that most social
media practitioners have?
Which of the below is not
one of the five types of
social media models?
True or False? You should False
revisit your KPIs every 18
months.
When it comes to social
listening, how do you
know which social
networks to start with?
How can social media Customer feedback, whether positive or negative, can
monitoring inform your help sales people and product teams better solve for
sales and product teams? the customers needs
Why do you need to To clearly outline the expected value gained from a
develop a business case software investment and set the expectation with your
for a new social manager of how you'll realize the value
monitoring technology?
What should you do if Maintain a healthy approach and have empathy for
your competitor has a big the company's missteps. Reply thoughtfully and
public blunder? empathetically to posts where appropriate