bUsIness AnaLYtICs o On the other hand, Human Resource is what the
common man would refer as a labor gathering
Lesson #6 & 7 the entire workforce, HR focuses on the people’s
side of business keeping the tracks of
APPLICATION OF BUSINESS ANALYTICS IN
information’s like salary, expenditure, retirement
MARKETING AND SALES
data, etc.
Industries use business analytics to maximize People’s Analytics
their business operation.
Business Analytics is widely used in finance, o People’s analytics is nothing but the application
human resource, marketing, manufacturing, CRM, of math, stats, and work-related data to see the
credit card companies and public policy etc. patterns.
Companies study the pattern of consumer o People’s analytic is also knows as HR analytics
behavior through their likes and dislikes through and also talent analytics. This is done to improve
social media, spending patterns and lifestyle. performance of the business.
o It encompasses the aspects of acquiring and
Marketing and Sales managing employees. And some time workforce
❑ To identify the target audience. analytics may be uses rigorously in people
❑ To develop advertising technique to attract the analytics.
customers. Merging Business Analytics to Human Resource
❑ Forecast the supply requirements.
❑ To identify the potential markets There are 9 ways of merging business analytics to
❑ To supply goods or services as per customer human resource:
specifications.
1. Talent Acquisition
Importance of BA in Marketing and Sales 2. Training and Evaluation
3. Employee Performance
Segmentation: BA tools provide segment wise 4. Financial Compensation
reports which can be used by marketing manager 5. Retention
to ascertain where to focus his resources. 6. Marketing
Marketing Mix Optimization: BA tools help in 7. Planning
identifying correct marketing mix (product, price, 8. Health and Injuries
place, and promotion) 9. Role of HR Software in Analytics
Competitor Analysis: Sales manager needs BA to
compare the information with its competitors Big Data Analytics and Human Resource Analytics
and to discover the areas of improvement.
Big data is characterized by four elements they
Sales Performance Analysis: BA can gauge the
are volume, velocity, variety, and veracity, etc.
sales performance and helps to increase the
these are the four main elements used to
performance.
describe the big data.
Benefits of BA for Marketing and Sales How big data applies to HR:
1. HR has access to a large variety of data.
Develop critical skills Systems containing employee data, pay
Track behavior patterns of the customers information, engagement scores, etc.
Forecast trends 2. In terms of veracity, HR data is often quite
Developing the quickness for numbers and messy and unreliable.
statistics 3. Overall, the volume of data in HR is quite low.
APPLICATION OF BUSINESS ANALYTICS IN HUMAN 4. R data most definitely holds value. When
RESOURCE leveraged the right way it can be used to
uncover work-force risks, make better people
Introduction decisions.
o Business Analytics in a simple term known as
analyzing a business through analyzing past
performance by using latest technologies.
common man would refer as a labor gathering
Lesson #6 & 7 the entire workforce, HR focuses on the people’s
side of business keeping the tracks of
APPLICATION OF BUSINESS ANALYTICS IN
information’s like salary, expenditure, retirement
MARKETING AND SALES
data, etc.
Industries use business analytics to maximize People’s Analytics
their business operation.
Business Analytics is widely used in finance, o People’s analytics is nothing but the application
human resource, marketing, manufacturing, CRM, of math, stats, and work-related data to see the
credit card companies and public policy etc. patterns.
Companies study the pattern of consumer o People’s analytic is also knows as HR analytics
behavior through their likes and dislikes through and also talent analytics. This is done to improve
social media, spending patterns and lifestyle. performance of the business.
o It encompasses the aspects of acquiring and
Marketing and Sales managing employees. And some time workforce
❑ To identify the target audience. analytics may be uses rigorously in people
❑ To develop advertising technique to attract the analytics.
customers. Merging Business Analytics to Human Resource
❑ Forecast the supply requirements.
❑ To identify the potential markets There are 9 ways of merging business analytics to
❑ To supply goods or services as per customer human resource:
specifications.
1. Talent Acquisition
Importance of BA in Marketing and Sales 2. Training and Evaluation
3. Employee Performance
Segmentation: BA tools provide segment wise 4. Financial Compensation
reports which can be used by marketing manager 5. Retention
to ascertain where to focus his resources. 6. Marketing
Marketing Mix Optimization: BA tools help in 7. Planning
identifying correct marketing mix (product, price, 8. Health and Injuries
place, and promotion) 9. Role of HR Software in Analytics
Competitor Analysis: Sales manager needs BA to
compare the information with its competitors Big Data Analytics and Human Resource Analytics
and to discover the areas of improvement.
Big data is characterized by four elements they
Sales Performance Analysis: BA can gauge the
are volume, velocity, variety, and veracity, etc.
sales performance and helps to increase the
these are the four main elements used to
performance.
describe the big data.
Benefits of BA for Marketing and Sales How big data applies to HR:
1. HR has access to a large variety of data.
Develop critical skills Systems containing employee data, pay
Track behavior patterns of the customers information, engagement scores, etc.
Forecast trends 2. In terms of veracity, HR data is often quite
Developing the quickness for numbers and messy and unreliable.
statistics 3. Overall, the volume of data in HR is quite low.
APPLICATION OF BUSINESS ANALYTICS IN HUMAN 4. R data most definitely holds value. When
RESOURCE leveraged the right way it can be used to
uncover work-force risks, make better people
Introduction decisions.
o Business Analytics in a simple term known as
analyzing a business through analyzing past
performance by using latest technologies.
