MART112 Terms Test Questions And All
Correct Answers.
What are the purchase decision making model steps? - Answer 1. Recognise the problem
2. Information research
3. Evaluate alternatives
4. Purchase decision
5. Post purchase evaluation
What are the 'selves'? - Answer Idea of having multiple images of who we are. Ideal self, real
self, social self
What are the 5 Maslow needs? - Answer 1. Self actualisation
2. Esteem
3. Social
4. Safety
5. Physiological
What is marketing? - Answer An organisational function and a set of processes for creating,
communicating and delivering value to customers and for managing customer relationships in
ways that benefit the organisation and its stakeholders
Brand equity - Answer The accrual of value related directly to the brand, a function of
customer knowledge
What are the 4 stages of marketing evolution? - Answer Product stage: we make it you buy it
Production stage: we make lots so its cheaper than competitors
Sales stage: we convince you that our product is better
Marketing stage: What do you want? we create a product that you buy, based on your needs
and wants
How is brand equity created? - Answer Maintaining consumer preference through:
, Brands connect with consumers through advertising which... - Answer Projects a consistent
image, links to consumer values, informs, reminds, persuades
What is integrated marketing? - Answer For marketing to work everything must happen in the
right place, at the right time, at the right price, for the right people
A promotional mix is... - Answer The combination of one or more communication tools to
inform, persuade and remind prospective buyers of the benefits they might enjoy by using a
product or service
Define public relations - Answer Attempts to manipulate public perceptions not through
obvious advertising but by manipulation of the news and those who influence the news
Branding is... - Answer A name, term, sign, symbol, design, or a combination of these intended
to identify the goods or services of one seller or group of sellers and to differentiate them from
those of competitors
Good brands can reflect... - Answer Familiarity, trust, reliability, consistency, social
acceptability
What is BRANDSCAPES? - Answer We are all consumers and define ourselves by the brands we
use or do not use. Those we want to be associated with and those we do not
'Financial Brand Equity' - Answer Difference between the value of a business, if sold and the
value of its tangible assets
'Consumer Brand Equity' - Answer The differential effect that 'knowing the brand' has on the
customer response to the product and its marketing. It is a measure of the brands ability to
capture customer preference and loyalty
Business to Business marketing - Answer Marketing of goods and services to companies,
governments or not-for-profit organisations for use in the creation of goods and services that
they can produce and market to others
Organisational buying - Answer Buying products or services for a businesses own use or for
Correct Answers.
What are the purchase decision making model steps? - Answer 1. Recognise the problem
2. Information research
3. Evaluate alternatives
4. Purchase decision
5. Post purchase evaluation
What are the 'selves'? - Answer Idea of having multiple images of who we are. Ideal self, real
self, social self
What are the 5 Maslow needs? - Answer 1. Self actualisation
2. Esteem
3. Social
4. Safety
5. Physiological
What is marketing? - Answer An organisational function and a set of processes for creating,
communicating and delivering value to customers and for managing customer relationships in
ways that benefit the organisation and its stakeholders
Brand equity - Answer The accrual of value related directly to the brand, a function of
customer knowledge
What are the 4 stages of marketing evolution? - Answer Product stage: we make it you buy it
Production stage: we make lots so its cheaper than competitors
Sales stage: we convince you that our product is better
Marketing stage: What do you want? we create a product that you buy, based on your needs
and wants
How is brand equity created? - Answer Maintaining consumer preference through:
, Brands connect with consumers through advertising which... - Answer Projects a consistent
image, links to consumer values, informs, reminds, persuades
What is integrated marketing? - Answer For marketing to work everything must happen in the
right place, at the right time, at the right price, for the right people
A promotional mix is... - Answer The combination of one or more communication tools to
inform, persuade and remind prospective buyers of the benefits they might enjoy by using a
product or service
Define public relations - Answer Attempts to manipulate public perceptions not through
obvious advertising but by manipulation of the news and those who influence the news
Branding is... - Answer A name, term, sign, symbol, design, or a combination of these intended
to identify the goods or services of one seller or group of sellers and to differentiate them from
those of competitors
Good brands can reflect... - Answer Familiarity, trust, reliability, consistency, social
acceptability
What is BRANDSCAPES? - Answer We are all consumers and define ourselves by the brands we
use or do not use. Those we want to be associated with and those we do not
'Financial Brand Equity' - Answer Difference between the value of a business, if sold and the
value of its tangible assets
'Consumer Brand Equity' - Answer The differential effect that 'knowing the brand' has on the
customer response to the product and its marketing. It is a measure of the brands ability to
capture customer preference and loyalty
Business to Business marketing - Answer Marketing of goods and services to companies,
governments or not-for-profit organisations for use in the creation of goods and services that
they can produce and market to others
Organisational buying - Answer Buying products or services for a businesses own use or for
