Mart210 Otago Final Exam And All
Correct Answers.
innate need - Answer physiological (food, water, air, clothing, shelter, sex).
acquired needs - Answer needs that we learn in response to our culture or environment
model of the motivation process - Answer
3 times of motivational conflicts - Answer approach-approach, approach-avoid, avoid-avoid
approach-approach - Answer conflict between two desirable alternatives
approach- avoid - Answer conflict between a desirable and an undesirable alternative linked to
the same object
(you want to tan but dont wanna be in the sun- fake tan)
avoid-avoid - Answer conflict between two undesirable alternatives
Maslows hierarchy of needs - Answer physiological, safety and security, social, ego, self-
actualization
passion involvement - Answer when you pay for something then they keep adding on things.
ex-airlines when you pay for a ticket but then you have to add on a bag then pay for a specific
seat, etc. (price stripping)
Inertia - Answer (low involvement consumption) Consumer lacks the motivation to consider
alternatives. (domestic travel)
flow state - Answer (high involvement consumption): Consumer is truly involved with the
product, ad or web site.
cult products - Answer Command fierce consumer loyalty, devotion and perhaps worship by
, consumer behavior - Answer The study of the processes involved when individuals or groups
select, purchase, use or dispose of products, services, ideas or experiences to satisfy needs and
desires.
Not just buying something its all the processes before during and afterwards
How you make the decisions and decide on a service or product, the actual purchase, and the
how you use it, if youre satisfied
role theory - Answer Identifies consumers as actors on the marketplace stage.
2 research methods: primary and secondary - Answer primary- creation of specific studies to
answer specific questions
secondary- use of existing research already done
Government reports
Consulting firms
Newspaper and magazine articles
2 perspectives on consumer research - Answer Positivism (modernism):
Paradigm that emphasises the supremacy of human reason and the objective search for truth
through science.
interpretivism (postmodernism):
Paradigm that emphasises the importance of symbolic, subjective experience and the idea that
meaning is in the mind of the person.
how do people experience? (perceptual process) - Answer exposure, attention and
interpretation
perception is (3 steps) - Answer Selective: we cannot (easily) experience all a situation involves
or an object is embedded in
Reactive: we always must respond to objects and situations
Consequential: we always have to create meaning or a personal response
freudian personality theory - Answer -Our personality is the result of polarising forces:
-id = subconscious drives for immediate gratification (acts on the pleasure principle)
Correct Answers.
innate need - Answer physiological (food, water, air, clothing, shelter, sex).
acquired needs - Answer needs that we learn in response to our culture or environment
model of the motivation process - Answer
3 times of motivational conflicts - Answer approach-approach, approach-avoid, avoid-avoid
approach-approach - Answer conflict between two desirable alternatives
approach- avoid - Answer conflict between a desirable and an undesirable alternative linked to
the same object
(you want to tan but dont wanna be in the sun- fake tan)
avoid-avoid - Answer conflict between two undesirable alternatives
Maslows hierarchy of needs - Answer physiological, safety and security, social, ego, self-
actualization
passion involvement - Answer when you pay for something then they keep adding on things.
ex-airlines when you pay for a ticket but then you have to add on a bag then pay for a specific
seat, etc. (price stripping)
Inertia - Answer (low involvement consumption) Consumer lacks the motivation to consider
alternatives. (domestic travel)
flow state - Answer (high involvement consumption): Consumer is truly involved with the
product, ad or web site.
cult products - Answer Command fierce consumer loyalty, devotion and perhaps worship by
, consumer behavior - Answer The study of the processes involved when individuals or groups
select, purchase, use or dispose of products, services, ideas or experiences to satisfy needs and
desires.
Not just buying something its all the processes before during and afterwards
How you make the decisions and decide on a service or product, the actual purchase, and the
how you use it, if youre satisfied
role theory - Answer Identifies consumers as actors on the marketplace stage.
2 research methods: primary and secondary - Answer primary- creation of specific studies to
answer specific questions
secondary- use of existing research already done
Government reports
Consulting firms
Newspaper and magazine articles
2 perspectives on consumer research - Answer Positivism (modernism):
Paradigm that emphasises the supremacy of human reason and the objective search for truth
through science.
interpretivism (postmodernism):
Paradigm that emphasises the importance of symbolic, subjective experience and the idea that
meaning is in the mind of the person.
how do people experience? (perceptual process) - Answer exposure, attention and
interpretation
perception is (3 steps) - Answer Selective: we cannot (easily) experience all a situation involves
or an object is embedded in
Reactive: we always must respond to objects and situations
Consequential: we always have to create meaning or a personal response
freudian personality theory - Answer -Our personality is the result of polarising forces:
-id = subconscious drives for immediate gratification (acts on the pleasure principle)
