MART211 Final Exam And All Correct
Answers Graded A+2025.
Marketing flows in channels in B2B - Answer Producers, Wholesalers, Retailers, Consumers
First way of category management - Answer A way of treating products as a group of products
instead of individual products
Second way of category management - Answer A way of grouping products by general
purpose
Product managers ensure that... - Answer manufacturing processes run reliably and
effieciently.
Responsibilities of a product manager includes - Answer Planning and organising, estimating
and agreeing budgets, health and safety regulations
Product orientation - Answer Tends to ignore customers to be focused internally on building a
quality product
Marketing orientation - Answer Tends to focus on what the consumer wants and makes an
attempt to fulfill that want
Brand manager aspects - Answer create a lasting impression on consumers and improve
product sales and market share
Brand equity - Answer the commercial value derived from consumer perception of the brand
name rather than the actual product/service itself
Functional consumer risk - Answer may not perform to expectations
Physical consumer risk - Answer may harm the consumer physically
, Psychological consumer risk - Answer may evoke mental harm
Time consumer risk - Answer may waste consumers time
How do brands overcome consumer risk - Answer develop a positive brand equity
Brand quality - Answer Branded products hold more intrinsic value to consumers than non
branded products
Retailing and purchasing concept - Answer A range of products purchased by a business
organisation is broken down into discrete groups of similair products
Category management focuses on - Answer how consumers shop and what range of
products/brands they may be shopping for at one particular time
Two ways of category management - Answer One way is treating products as a group rather
than individual, other way is grouping by general purpose.
Watties category management - Answer Use most popular foods to promote their brand but
also sell their other products at same time
Buyer category management understands - Answer what consumers want and what
alternatives might be placed before them
Supplier category management understands - Answer their products and what consumers
want
Category managers strive to - Answer get the optimal mix of products to their customers
VOC (United east india company) - Answer The worlds first publicly listed company. Were a
huge company that had the monopoly over Indonesia, influencing many aspects of the country.
Range rover - Answer Made the SUV market grow around supply and creating a need. Rather
than catering for a demand for SUV (Was none).
Answers Graded A+2025.
Marketing flows in channels in B2B - Answer Producers, Wholesalers, Retailers, Consumers
First way of category management - Answer A way of treating products as a group of products
instead of individual products
Second way of category management - Answer A way of grouping products by general
purpose
Product managers ensure that... - Answer manufacturing processes run reliably and
effieciently.
Responsibilities of a product manager includes - Answer Planning and organising, estimating
and agreeing budgets, health and safety regulations
Product orientation - Answer Tends to ignore customers to be focused internally on building a
quality product
Marketing orientation - Answer Tends to focus on what the consumer wants and makes an
attempt to fulfill that want
Brand manager aspects - Answer create a lasting impression on consumers and improve
product sales and market share
Brand equity - Answer the commercial value derived from consumer perception of the brand
name rather than the actual product/service itself
Functional consumer risk - Answer may not perform to expectations
Physical consumer risk - Answer may harm the consumer physically
, Psychological consumer risk - Answer may evoke mental harm
Time consumer risk - Answer may waste consumers time
How do brands overcome consumer risk - Answer develop a positive brand equity
Brand quality - Answer Branded products hold more intrinsic value to consumers than non
branded products
Retailing and purchasing concept - Answer A range of products purchased by a business
organisation is broken down into discrete groups of similair products
Category management focuses on - Answer how consumers shop and what range of
products/brands they may be shopping for at one particular time
Two ways of category management - Answer One way is treating products as a group rather
than individual, other way is grouping by general purpose.
Watties category management - Answer Use most popular foods to promote their brand but
also sell their other products at same time
Buyer category management understands - Answer what consumers want and what
alternatives might be placed before them
Supplier category management understands - Answer their products and what consumers
want
Category managers strive to - Answer get the optimal mix of products to their customers
VOC (United east india company) - Answer The worlds first publicly listed company. Were a
huge company that had the monopoly over Indonesia, influencing many aspects of the country.
Range rover - Answer Made the SUV market grow around supply and creating a need. Rather
than catering for a demand for SUV (Was none).
