MGT 6311: Digital Marketing - Midterm
Exam 205 Correct Answered Questions
Updated 2025/26,,.
Marketing - Correct AnswerCreation and satisfaction of demand for a product
or service.
Digital Marketing - Correct AnswerUtilizing the internet and other digital
channels to drive demand for products and services
Strategy - Correct AnswerSet of ideas that outline how a product or brand will
meet its objectives
Tactic - Correct AnswerA specific action or method that contributes to
achieving a goal.
Components of GOST strategy - Correct AnswerGoals
Objectives
Strategies
Tactics
What are the Five Cs? - Correct AnswerCustomers
Company
Collaborators
Competitors
Context
Customers (5 Cs) - Correct AnswerPotential buyers with wants and needs that
the company aims to fulfill with its offerings
Business vs. non-business buyers
Company (5 Cs) - Correct AnswerThe org or business unit providing certain
goods or services
Look internally at messaging, positioning, etc.
SWOT - Correct AnswerStrength, Weakness, Opportunities, Threats
,Competitors (5 Cs) - Correct AnswerOrgs that offer products or services that
aim to fulfill the same wants/needs of the same customers as the company's offering
Collaborators (5 Cs) - Correct AnswerExternal business entities that work with
the company to create value for customers
Context (5 Cs) - Correct AnswerThe environment in which the company
operates and its associated elements
What does PESTEL stand for? - Correct AnswerPolitical
Economic
Sociocultural
Technological
Ecological
Legal
What are the steps of a customer marketing model? - Correct
AnswerAwareness
Interest & Engagement
Acquisition
Customer Segmentation
Customer Retention
Support & Advocacy
Awareness - Correct AnswerCreating an identification moment in the
customer's mind
Interest & Engagement - Correct AnswerInforming the customer of your
offerings and encouraging them to learn more
"Now that I know you exist, why should I care?"
Acquisition - Correct AnswerConverting a prospect into a customer
Customer Segmentation - Correct AnswerDifferentiating between customer
segments and marketing to them accordingly
Customer Retention - Correct AnswerFocus on convincing an existing
customer to purchase again
, Support & Advocacy - Correct AnswerSatisfying customers to the point where
they spread the word about offerings
Customer Personas - Correct AnswerSemi-fictional depictions of the target
audience
Demographic Profiling Components - Correct AnswerAge
Gender
Marital Status
Education
Geographic Variables - Correct AnswerState
Population
Climate
Psychographic Profile - Correct AnswerLifestyle
Values
Attitudes
Personality
Behavioral Variables - Correct AnswerUsage Rate
Brand Loyalty
Benefit Sought
RFM - Correct AnswerRecency
Frequency
Monetary Value
Buyer Journey - Correct Answer- Loosening of Status Quo
- Committing to Change
- Exploring Possible Solutions
- Committing to a Solution
- Justifying the Decision
- Making the Selection
(Discovery, Consideration, Decision)
Five Ps - Correct AnswerProduct
Price
Place
Promotion
People
Exam 205 Correct Answered Questions
Updated 2025/26,,.
Marketing - Correct AnswerCreation and satisfaction of demand for a product
or service.
Digital Marketing - Correct AnswerUtilizing the internet and other digital
channels to drive demand for products and services
Strategy - Correct AnswerSet of ideas that outline how a product or brand will
meet its objectives
Tactic - Correct AnswerA specific action or method that contributes to
achieving a goal.
Components of GOST strategy - Correct AnswerGoals
Objectives
Strategies
Tactics
What are the Five Cs? - Correct AnswerCustomers
Company
Collaborators
Competitors
Context
Customers (5 Cs) - Correct AnswerPotential buyers with wants and needs that
the company aims to fulfill with its offerings
Business vs. non-business buyers
Company (5 Cs) - Correct AnswerThe org or business unit providing certain
goods or services
Look internally at messaging, positioning, etc.
SWOT - Correct AnswerStrength, Weakness, Opportunities, Threats
,Competitors (5 Cs) - Correct AnswerOrgs that offer products or services that
aim to fulfill the same wants/needs of the same customers as the company's offering
Collaborators (5 Cs) - Correct AnswerExternal business entities that work with
the company to create value for customers
Context (5 Cs) - Correct AnswerThe environment in which the company
operates and its associated elements
What does PESTEL stand for? - Correct AnswerPolitical
Economic
Sociocultural
Technological
Ecological
Legal
What are the steps of a customer marketing model? - Correct
AnswerAwareness
Interest & Engagement
Acquisition
Customer Segmentation
Customer Retention
Support & Advocacy
Awareness - Correct AnswerCreating an identification moment in the
customer's mind
Interest & Engagement - Correct AnswerInforming the customer of your
offerings and encouraging them to learn more
"Now that I know you exist, why should I care?"
Acquisition - Correct AnswerConverting a prospect into a customer
Customer Segmentation - Correct AnswerDifferentiating between customer
segments and marketing to them accordingly
Customer Retention - Correct AnswerFocus on convincing an existing
customer to purchase again
, Support & Advocacy - Correct AnswerSatisfying customers to the point where
they spread the word about offerings
Customer Personas - Correct AnswerSemi-fictional depictions of the target
audience
Demographic Profiling Components - Correct AnswerAge
Gender
Marital Status
Education
Geographic Variables - Correct AnswerState
Population
Climate
Psychographic Profile - Correct AnswerLifestyle
Values
Attitudes
Personality
Behavioral Variables - Correct AnswerUsage Rate
Brand Loyalty
Benefit Sought
RFM - Correct AnswerRecency
Frequency
Monetary Value
Buyer Journey - Correct Answer- Loosening of Status Quo
- Committing to Change
- Exploring Possible Solutions
- Committing to a Solution
- Justifying the Decision
- Making the Selection
(Discovery, Consideration, Decision)
Five Ps - Correct AnswerProduct
Price
Place
Promotion
People
