MGT6311FinalExam|54 questions with
correct answers Latest Update
2025(Solved By Expert.)Guaranteed
Success,.
What aspects of a video can be optimized for VSEO? - Answertitle, thumbnail,
meta tags
Give some strategies for VSEO - Answerupload new content regularly, encourage
engagement via likes, shares, subscriptions, track metrics and delete unsuccessful
videos, use most important keywords in 1st 3 words of title, meta tags, etc.
How do users find new videos? - Answersearch engines, recommendations from
friends/family, navigating to a URL, paid ads/promotions
When should the CTA be included in a video promotion? - Answeras early as
possible
What are some methods of payment for video ads? - Answerpay if user watches
more than 30 seconds, PPC, pay if user watches whole video (total length less than 30
seconds)
How do YouTube and Facebook differ in their definitions of a user viewing a video? -
AnswerYouTube counts a view as more than 30 seconds, Facebook counts a view
as more than 3 seconds
What are key metrics for success for video ads? - Answernumber of views,
average view time, CTR on CTA, drop off points
Name 5 goals for a video marketing campaign - Answercommunication, increase
sales, lead generation, provide customer service, promotion
How should you determine which metrics to track for a video marketing campaign? -
AnswerPick the metrics that will tell the most about the overall goal of the campaign
(i.e. if the objective is to increase sales, use CTR, conversion rate, etc)
, Give an example of paid, owned, and earned media - AnswerGoogle ads (paid),
company Facebook page (owned), influencer blog post about new product (earned)
What are some features unique to mobile use? - Answerpersonal, always carried,
always on, built-in payment, location services
What needs to be considered before starting a mobile marketing campaign? -
Answerspecific customer segment needs, habits, preferences (will a mobile
campaign likely influence target audience?)
What does "internet of things" mean? - Answerdevices are connected, more data
than ever available on customers
What metrics (other than downloads) can be used to evaluate an app's success? -
Answernumber of active users, retention rate, LTV/revenue per customer, session
length, crash analytics
What is the average customer threshold for abandoning a page while it's loading? -
Answer3 seconds
How can responsive design improve a marketing campaign? - Answermake sure
ads display properly across devices (laptop, mobile, tablet)
What should be true about the landing page a user reaches after clicking on an
advertisement? - Answerit should align with the content of the ad (i.e. if the ad is
for black socks, the landing page should be a page where users can purchase that
product, not for the company's homepage)
What are some mobile best practices? - Answeravoid spam, keep relevant, easy
interaction (UX), balance personalization and privacy, integrate across platforms,
channels
What are key benefits of direct/email marketing? - Answercost effective,
customizable, measurable, targeted, high ROI
What is CRM? - Answercustomer relationship management
Why is responsive email design important? - Answerallow email to display properly
across devices
correct answers Latest Update
2025(Solved By Expert.)Guaranteed
Success,.
What aspects of a video can be optimized for VSEO? - Answertitle, thumbnail,
meta tags
Give some strategies for VSEO - Answerupload new content regularly, encourage
engagement via likes, shares, subscriptions, track metrics and delete unsuccessful
videos, use most important keywords in 1st 3 words of title, meta tags, etc.
How do users find new videos? - Answersearch engines, recommendations from
friends/family, navigating to a URL, paid ads/promotions
When should the CTA be included in a video promotion? - Answeras early as
possible
What are some methods of payment for video ads? - Answerpay if user watches
more than 30 seconds, PPC, pay if user watches whole video (total length less than 30
seconds)
How do YouTube and Facebook differ in their definitions of a user viewing a video? -
AnswerYouTube counts a view as more than 30 seconds, Facebook counts a view
as more than 3 seconds
What are key metrics for success for video ads? - Answernumber of views,
average view time, CTR on CTA, drop off points
Name 5 goals for a video marketing campaign - Answercommunication, increase
sales, lead generation, provide customer service, promotion
How should you determine which metrics to track for a video marketing campaign? -
AnswerPick the metrics that will tell the most about the overall goal of the campaign
(i.e. if the objective is to increase sales, use CTR, conversion rate, etc)
, Give an example of paid, owned, and earned media - AnswerGoogle ads (paid),
company Facebook page (owned), influencer blog post about new product (earned)
What are some features unique to mobile use? - Answerpersonal, always carried,
always on, built-in payment, location services
What needs to be considered before starting a mobile marketing campaign? -
Answerspecific customer segment needs, habits, preferences (will a mobile
campaign likely influence target audience?)
What does "internet of things" mean? - Answerdevices are connected, more data
than ever available on customers
What metrics (other than downloads) can be used to evaluate an app's success? -
Answernumber of active users, retention rate, LTV/revenue per customer, session
length, crash analytics
What is the average customer threshold for abandoning a page while it's loading? -
Answer3 seconds
How can responsive design improve a marketing campaign? - Answermake sure
ads display properly across devices (laptop, mobile, tablet)
What should be true about the landing page a user reaches after clicking on an
advertisement? - Answerit should align with the content of the ad (i.e. if the ad is
for black socks, the landing page should be a page where users can purchase that
product, not for the company's homepage)
What are some mobile best practices? - Answeravoid spam, keep relevant, easy
interaction (UX), balance personalization and privacy, integrate across platforms,
channels
What are key benefits of direct/email marketing? - Answercost effective,
customizable, measurable, targeted, high ROI
What is CRM? - Answercustomer relationship management
Why is responsive email design important? - Answerallow email to display properly
across devices
