INTERN-
SHIP
REPORT
2020
hogeschool utrecht - ibm
Saskia Hoekstra
1701442
Company Supervisor: Nabeel Mungay
Supervising Lecturer: Khalid Raihan
Date submitted: 01/07/2020
,INTERNSHIP REPORT // JUNE 2020
02
PREFACE
When writing reports and assignments for courses of the
International Business program, I often felt like doing
something different. I wanted to create a report that is
appealing and fun to read. However, most of the
projects were group work so that did not feel like the
right fit. Because my internship report was the last
chance, I decided to take it. Therefore, this final
internship report (the last report I will write before I
graduate) will have a more personal touch. I improved
my graphic design skills during my internship and
decided to make use of it in a different way. Since it is
the last report I am writing, I decided to go all out.
This report will guide you through my journey. My
internship in Kuala Lumpur, Malaysia at the real estate
company IQI Global.
Enjoy reading this report.
Saskia Hoekstra
July 2020, Kuala Lumpur
,INTERNSHIP REPORT // JUNE 2020
TABLE OF CONTENTS
Chapter 1 – Internship Company Page 4
1.1 Company history & description Page 4
1.2 IQI Subsidiaries Page 5
1.3 The nature of company activities Page 6
1.4 Organizational structure Page 7
1.5 Sales and market segmentation Page 8
Chapter 2 - Internship Arrangements Page 9
2.1 Preparation & agreements Page 9
Chapter 3 – Projects and daily activities Page 10
3.1 In charge of IQI's Instagram account Page 11
3.2 Annual dinner dances Page 12
3.3 UX Analysis on landing pages Page 12
3.4 Creation of marketing material Page 12
3.5 Emcee, host and presenter Page 12
3.6 Marketing examples Page 13
Chapter 4 – Evaluation Page 14
4.1 Value of work experience Page 14
4.2 Contribution to the company Page 15
4.3 Work environment Page 15
4.4 Supervision, feedback & instruction Page 16
Chapter 5– Intercultural competences Page 17
5.1 Cultural experience Page 17
5.2 Country profile Page 18
5.3 Star method Page 18
Chapter 6 – Functional Key Area competences Page 19
6.1 Oral communication Page 19
6.2 Pro activity Page 19
6.3 Written presentation Page 20
Chapter 7 – Learning and self-development Page 21
7.1 Strengths & weaknesses Page 21
7.2 Smart goals Page 21
7.3 My thoughts on my future career Page 22
Chapter 8 – Learning and self-development Page 23
8.1 Subjects studied during IBMS Page 23
8.2 Courses applied Page 24
8.3 Additional courses Page 24
Chapter 9 – Final assessment and advice Page 25
, INTERNSHIP REPORT // JUNE 2020
04
CHAPTER 1
INTERNSHIP COMPANY
1.1 COMPANY HISTORY AND DESCRIPTION
IQI Global (International Quality Investment) is a global company
that operates in the real estate sector. The company is founded in
2011 in Dubai by Kashif Ansari and Daniel Ho. Currently, they are
the CEO and Managing Director of IQI. Both with background and
experience in the fields of investment management and real
estate investment and strategy, they shared the same vision:
creating a global firm.
The company expanded quickly as of 2011, with a current
presence in 11 countries across 5 continents. Nowadays the
company is headquartered Petaling Jaya, Malaysia (Block 6, Level
10, VSQ at PJ Center. Jalan Utara, Section 14) just across the
border of Kuala Lumpur. For the sake of ease, it is still called
Kuala Lumpur HQ. In Malaysia, the company has a total of 21
offices. Furthermore, the company has 11 international offices.
‘’Beyond Real Estate’’ is the slogan of IQI which represents their
multiple business activities. Over the years, IQI expanded their
business practices from real estate (IQI Realty Sdn Bhd) to
amongst others, the hospitality and technology industry.
SHIP
REPORT
2020
hogeschool utrecht - ibm
Saskia Hoekstra
1701442
Company Supervisor: Nabeel Mungay
Supervising Lecturer: Khalid Raihan
Date submitted: 01/07/2020
,INTERNSHIP REPORT // JUNE 2020
02
PREFACE
When writing reports and assignments for courses of the
International Business program, I often felt like doing
something different. I wanted to create a report that is
appealing and fun to read. However, most of the
projects were group work so that did not feel like the
right fit. Because my internship report was the last
chance, I decided to take it. Therefore, this final
internship report (the last report I will write before I
graduate) will have a more personal touch. I improved
my graphic design skills during my internship and
decided to make use of it in a different way. Since it is
the last report I am writing, I decided to go all out.
This report will guide you through my journey. My
internship in Kuala Lumpur, Malaysia at the real estate
company IQI Global.
Enjoy reading this report.
Saskia Hoekstra
July 2020, Kuala Lumpur
,INTERNSHIP REPORT // JUNE 2020
TABLE OF CONTENTS
Chapter 1 – Internship Company Page 4
1.1 Company history & description Page 4
1.2 IQI Subsidiaries Page 5
1.3 The nature of company activities Page 6
1.4 Organizational structure Page 7
1.5 Sales and market segmentation Page 8
Chapter 2 - Internship Arrangements Page 9
2.1 Preparation & agreements Page 9
Chapter 3 – Projects and daily activities Page 10
3.1 In charge of IQI's Instagram account Page 11
3.2 Annual dinner dances Page 12
3.3 UX Analysis on landing pages Page 12
3.4 Creation of marketing material Page 12
3.5 Emcee, host and presenter Page 12
3.6 Marketing examples Page 13
Chapter 4 – Evaluation Page 14
4.1 Value of work experience Page 14
4.2 Contribution to the company Page 15
4.3 Work environment Page 15
4.4 Supervision, feedback & instruction Page 16
Chapter 5– Intercultural competences Page 17
5.1 Cultural experience Page 17
5.2 Country profile Page 18
5.3 Star method Page 18
Chapter 6 – Functional Key Area competences Page 19
6.1 Oral communication Page 19
6.2 Pro activity Page 19
6.3 Written presentation Page 20
Chapter 7 – Learning and self-development Page 21
7.1 Strengths & weaknesses Page 21
7.2 Smart goals Page 21
7.3 My thoughts on my future career Page 22
Chapter 8 – Learning and self-development Page 23
8.1 Subjects studied during IBMS Page 23
8.2 Courses applied Page 24
8.3 Additional courses Page 24
Chapter 9 – Final assessment and advice Page 25
, INTERNSHIP REPORT // JUNE 2020
04
CHAPTER 1
INTERNSHIP COMPANY
1.1 COMPANY HISTORY AND DESCRIPTION
IQI Global (International Quality Investment) is a global company
that operates in the real estate sector. The company is founded in
2011 in Dubai by Kashif Ansari and Daniel Ho. Currently, they are
the CEO and Managing Director of IQI. Both with background and
experience in the fields of investment management and real
estate investment and strategy, they shared the same vision:
creating a global firm.
The company expanded quickly as of 2011, with a current
presence in 11 countries across 5 continents. Nowadays the
company is headquartered Petaling Jaya, Malaysia (Block 6, Level
10, VSQ at PJ Center. Jalan Utara, Section 14) just across the
border of Kuala Lumpur. For the sake of ease, it is still called
Kuala Lumpur HQ. In Malaysia, the company has a total of 21
offices. Furthermore, the company has 11 international offices.
‘’Beyond Real Estate’’ is the slogan of IQI which represents their
multiple business activities. Over the years, IQI expanded their
business practices from real estate (IQI Realty Sdn Bhd) to
amongst others, the hospitality and technology industry.
