JLMC Final Exam Chapter 15 questions
well answered passed
Agenda-setting theory refers to the media's ability to influence public support or opposition
about issues. - correct answer ✔✔true
The early stages of media effects history assumed audiences were more passive than active. -
correct answer ✔✔true
Content analysis is the primary method researchers use to measure the amount of violence on
network television. - correct answer ✔✔true
Cultural studies scholars, such as Habermas, feel that critical public debate beyond the control
of aristocrats, royalty, and religious elites led to support for causes like free speech. - correct
answer ✔✔true
Media effects research first emerged because of concerns about television violence. - correct
answer ✔✔true
One key difference between content analysis and textual analysis is the greater emphasis on
counting, measurement, and reliability in content analysis. - correct answer ✔✔true
One of the main problems in studying the effects of media is that whatever real effects the
media cause, they also often serve as a scapegoat for larger social problems. - correct answer
✔✔true
Researchers associated with the minimal-effects model argue that people engage in selective
exposure and selective retention with regard to the media. - correct answer ✔✔true
, Social psychology studies measure public attitudes. - correct answer ✔✔false
Survey research is better than experimental research at establishing cause-effect linkages, but
experimental research gets closer to real-world conditions. - correct answer ✔✔false
Textual analysis is able to demonstrate the effects of the media on audiences. - correct answer
✔✔true
The cultivation-effect theory suggests that heavy viewing of television leads individuals to
perceive the world in ways that are more consistent with television's portrayals of the world. -
correct answer ✔✔true
The Uses and Gratifications Model was the first to consider the audience as active. - correct
answer ✔✔true
Cultural Studies scholars often criticize media effects research as too neutral. - correct answer
✔✔true
Connotation represents the literal mental concept of what a text is describing. - correct answer
✔✔false
Political Economy Studies do not treat media as messages, but rather as a system that interacts
with power within a society. - correct answer ✔✔true
Third Person Effect says that individuals worry more about the influence of negative media on
their own lives than of on the lives of others. - correct answer ✔✔false
Chapter 15 - Multiple Choice - correct answer ✔✔...
well answered passed
Agenda-setting theory refers to the media's ability to influence public support or opposition
about issues. - correct answer ✔✔true
The early stages of media effects history assumed audiences were more passive than active. -
correct answer ✔✔true
Content analysis is the primary method researchers use to measure the amount of violence on
network television. - correct answer ✔✔true
Cultural studies scholars, such as Habermas, feel that critical public debate beyond the control
of aristocrats, royalty, and religious elites led to support for causes like free speech. - correct
answer ✔✔true
Media effects research first emerged because of concerns about television violence. - correct
answer ✔✔true
One key difference between content analysis and textual analysis is the greater emphasis on
counting, measurement, and reliability in content analysis. - correct answer ✔✔true
One of the main problems in studying the effects of media is that whatever real effects the
media cause, they also often serve as a scapegoat for larger social problems. - correct answer
✔✔true
Researchers associated with the minimal-effects model argue that people engage in selective
exposure and selective retention with regard to the media. - correct answer ✔✔true
, Social psychology studies measure public attitudes. - correct answer ✔✔false
Survey research is better than experimental research at establishing cause-effect linkages, but
experimental research gets closer to real-world conditions. - correct answer ✔✔false
Textual analysis is able to demonstrate the effects of the media on audiences. - correct answer
✔✔true
The cultivation-effect theory suggests that heavy viewing of television leads individuals to
perceive the world in ways that are more consistent with television's portrayals of the world. -
correct answer ✔✔true
The Uses and Gratifications Model was the first to consider the audience as active. - correct
answer ✔✔true
Cultural Studies scholars often criticize media effects research as too neutral. - correct answer
✔✔true
Connotation represents the literal mental concept of what a text is describing. - correct answer
✔✔false
Political Economy Studies do not treat media as messages, but rather as a system that interacts
with power within a society. - correct answer ✔✔true
Third Person Effect says that individuals worry more about the influence of negative media on
their own lives than of on the lives of others. - correct answer ✔✔false
Chapter 15 - Multiple Choice - correct answer ✔✔...
