JLMC Exam 4 MC questions with
complete correct answers passed
The book publishing and motion-picture industries are both examples of ______.
A. monopolies
B. oligopolies
C. O & Os
D. limited competition
E. None of the above options is correct. - correct answer ✔✔B
Which of the following best describes limited competition?
A. A single firm that dominates an industry
B. A market that has many producers and sellers, but only a few products
C. A few firms that dominate an industry
D. Customers that pay directly for media goods, such as a cable TV or a magazine subscription
E. A company that is limited in the way it can compete with its rivals, as in case of price fixing -
correct answer ✔✔B
Media that rely primarily on direct payment to collect revenues include ______.
A. movies
B. online search engines
C. over-the-air radio stations
,D. consumer magazines
E. daily newspapers - correct answer ✔✔A
When a media business relies on indirect payments for most of its revenue, consumers tend to
______.
A. become commodities to be "sold" to advertisers, who are the real clients
B. become completely unimportant
C. have the ability to communicate their preferences immediately
D. have the power to determine the type of advertising used
E. None of the above options is correct. - correct answer ✔✔A
Which of the following is a characteristic of the shift from an industrial to an information
economy?
A. A change in focus from mass production to niche markets
B. A movement from global to local markets
C. A movement from office work to factory and industrialized production
D. An emphasis on laborers rather than service workers
E. All of the options are correct. - correct answer ✔✔A
The transition to an information economy was characterized by ______.
A. an increasingly centralized and permanent workforce
B. intense product rivalry between one country and another
C. an emphasis on mass rather than niche markets
D. concentrated ownership in nearly every media sector
,E. the ever-increasing power of labor union movements - correct answer ✔✔C
The first antitrust law, enacted in 1890, was the ______ Act.
A. Clayton Antitrust
B. Sherman Antitrust
C. Celler-Kefauver
D. Federal Trade Commission
E. None of the above options is correct. - correct answer ✔✔B
Which of the following statements regarding the U.S. government's action against monopolies
in the late 1800s to early 1900s is false?
A. The government passed the Sherman Antitrust Act in 1890, outlawing monopoly practices.
B. The American Tobacco Company was one of the monopolies that broke up due to
government action.
C. The Clayton Antitrust Act was passed in 1914, prohibiting manufacturers to sell to dealers
who agreed to reject the products of their rivals.
D. Despite the Sherman Antitrust Act, Rockefeller's Standard Oil Company remained a
monopoly.
E. All of the statements are true. - correct answer ✔✔D
The 1996 Telecommunications Act ______.
A. placed limits on cable company rate increases
B. allowed telephone companies to enter the TV and radio business
C. allowed a company in the Top 20 market to own a newspaper and a TV station, as long as
there were at least eight TV stations in the market
, D. used regulation to guard against ownership concentration
E. None of the above options is correct. - correct answer ✔✔B
By 2013, the average U.S. home received ______ TV channels, but watched only about 17.
A. 50
B. 78
C. 133
D. 189
E. None of the above options is correct. - correct answer ✔✔D
The billion-dollar mergers and takeovers that swept the mass media in the 1990s were possible
because of ______.
A. speculation on Wall Street
B. deregulation
C. the collapse of communism
D. the rise of the World Wide Web
E. tighter legal controls on corporate spending - correct answer ✔✔B
Given that ______ percent of new media products fail, a flexible economy demands fast product
development and market research.
A. 10-20
B. 30-35
C. 40-50
D. 80-90
complete correct answers passed
The book publishing and motion-picture industries are both examples of ______.
A. monopolies
B. oligopolies
C. O & Os
D. limited competition
E. None of the above options is correct. - correct answer ✔✔B
Which of the following best describes limited competition?
A. A single firm that dominates an industry
B. A market that has many producers and sellers, but only a few products
C. A few firms that dominate an industry
D. Customers that pay directly for media goods, such as a cable TV or a magazine subscription
E. A company that is limited in the way it can compete with its rivals, as in case of price fixing -
correct answer ✔✔B
Media that rely primarily on direct payment to collect revenues include ______.
A. movies
B. online search engines
C. over-the-air radio stations
,D. consumer magazines
E. daily newspapers - correct answer ✔✔A
When a media business relies on indirect payments for most of its revenue, consumers tend to
______.
A. become commodities to be "sold" to advertisers, who are the real clients
B. become completely unimportant
C. have the ability to communicate their preferences immediately
D. have the power to determine the type of advertising used
E. None of the above options is correct. - correct answer ✔✔A
Which of the following is a characteristic of the shift from an industrial to an information
economy?
A. A change in focus from mass production to niche markets
B. A movement from global to local markets
C. A movement from office work to factory and industrialized production
D. An emphasis on laborers rather than service workers
E. All of the options are correct. - correct answer ✔✔A
The transition to an information economy was characterized by ______.
A. an increasingly centralized and permanent workforce
B. intense product rivalry between one country and another
C. an emphasis on mass rather than niche markets
D. concentrated ownership in nearly every media sector
,E. the ever-increasing power of labor union movements - correct answer ✔✔C
The first antitrust law, enacted in 1890, was the ______ Act.
A. Clayton Antitrust
B. Sherman Antitrust
C. Celler-Kefauver
D. Federal Trade Commission
E. None of the above options is correct. - correct answer ✔✔B
Which of the following statements regarding the U.S. government's action against monopolies
in the late 1800s to early 1900s is false?
A. The government passed the Sherman Antitrust Act in 1890, outlawing monopoly practices.
B. The American Tobacco Company was one of the monopolies that broke up due to
government action.
C. The Clayton Antitrust Act was passed in 1914, prohibiting manufacturers to sell to dealers
who agreed to reject the products of their rivals.
D. Despite the Sherman Antitrust Act, Rockefeller's Standard Oil Company remained a
monopoly.
E. All of the statements are true. - correct answer ✔✔D
The 1996 Telecommunications Act ______.
A. placed limits on cable company rate increases
B. allowed telephone companies to enter the TV and radio business
C. allowed a company in the Top 20 market to own a newspaper and a TV station, as long as
there were at least eight TV stations in the market
, D. used regulation to guard against ownership concentration
E. None of the above options is correct. - correct answer ✔✔B
By 2013, the average U.S. home received ______ TV channels, but watched only about 17.
A. 50
B. 78
C. 133
D. 189
E. None of the above options is correct. - correct answer ✔✔D
The billion-dollar mergers and takeovers that swept the mass media in the 1990s were possible
because of ______.
A. speculation on Wall Street
B. deregulation
C. the collapse of communism
D. the rise of the World Wide Web
E. tighter legal controls on corporate spending - correct answer ✔✔B
Given that ______ percent of new media products fail, a flexible economy demands fast product
development and market research.
A. 10-20
B. 30-35
C. 40-50
D. 80-90
