JLMC Exam 3 (Mult. Choice - Ch. 11) and
JLMC Exam 3 (Mult. Choice - Ch. 12)
combined
The high price of such consumer products as designer jeans and breakfast cereal can be
attributed primarily to ______. - correct answer ✔✔advertising
Along with patent medicine companies, what was another prominent newspaper advertiser in
the 1890s? - correct answer ✔✔department stores
Hidden or disguised print or visual messages are called ____. - correct answer ✔✔subliminal
advertising
The ____ is the blueprint or roughly drawn comic strip of a potential ad. - correct answer
✔✔storyboard
Which statement about blogger product reviews is true? - correct answer ✔✔Some popular
bloggers have been paid to give positive reviews.
In an ad showing a salesman talking about how his father taught him to be honest and
hardworking and to understand the value of treating people fairly, auto manufacturer Ford
demonstrates ______. - correct answer ✔✔The plain-folks pitch
An owner of a discount appliance store who dresses in a goofy costume and yells at the camera
is making use of ______. - correct answer ✔✔irritation advertising
Which persuasive technique in advertising involves exploiting a consumer's sense of insecurity?
- correct answer ✔✔hidden-fear appeal
JLMC Exam 3 (Mult. Choice - Ch. 12)
combined
The high price of such consumer products as designer jeans and breakfast cereal can be
attributed primarily to ______. - correct answer ✔✔advertising
Along with patent medicine companies, what was another prominent newspaper advertiser in
the 1890s? - correct answer ✔✔department stores
Hidden or disguised print or visual messages are called ____. - correct answer ✔✔subliminal
advertising
The ____ is the blueprint or roughly drawn comic strip of a potential ad. - correct answer
✔✔storyboard
Which statement about blogger product reviews is true? - correct answer ✔✔Some popular
bloggers have been paid to give positive reviews.
In an ad showing a salesman talking about how his father taught him to be honest and
hardworking and to understand the value of treating people fairly, auto manufacturer Ford
demonstrates ______. - correct answer ✔✔The plain-folks pitch
An owner of a discount appliance store who dresses in a goofy costume and yells at the camera
is making use of ______. - correct answer ✔✔irritation advertising
Which persuasive technique in advertising involves exploiting a consumer's sense of insecurity?
- correct answer ✔✔hidden-fear appeal
