JLMC 101 Final Exam questions with
verified answers
Between 1930 and 1970, "Who says what to whom with what effect?" became the key question
in American communications research - correct answer ✔✔True
agenda-setting theory refers to the media's ability to change public opinion on controversial
issues. - correct answer ✔✔True
Companies often hold plant tours and open houses to convince their local communities that
they are good citizens - correct answer ✔✔True
Deadheading was the practice of giving reporters free rail passes with the tacit understanding
that they would write glowing reports of rail travel - correct answer ✔✔True
Content analysis is the primary method researchers use to measure the amount of violence on
network television - correct answer ✔✔True
Disney now owns Iron Man, Spiderman, and X-men - correct answer ✔✔True
Ivy used PR techniques to defuse public anger over standard oil's response to the ludlow coal
strike of 1914 - correct answer ✔✔True
Media effects research first emerged because of concerns about television violence. - correct
answer ✔✔True
, Most of the largest public relations firms in america are owned or affiliated with multinational
companies - correct answer ✔✔True
Most media companies spread out their holdings among various types of mass media rather
than trying to control one medium, to avoid monopoly charges - correct answer ✔✔True
One key difference between content analysis and textual analysis is the greater emphasis on
counting measurement, and reliability in content analysis - correct answer ✔✔True
One of the main problems in studying the effects of media is that whatever real effects the
media causes, they also often serve as a scapegoat for larger societal problem - correct answer
✔✔True
P.T. Barnum used gross exaggeration, fraudulent stories, and staged events to secure newspaper
coverage for his clients, his American Museum, and later his circus - correct answer ✔✔True
The supreme court has defined censorship as prior restraint of their speech - correct answer
✔✔True
The united states follows a libertarian model of free expression and free press. - correct answer
✔✔True
Edward Bernays thought that in the hands of the right experts, leaders, and PR counselors,
public opinion, could be shaped and public support directed - correct answer ✔✔True
Philosophers such as Jürgen Habermas believed that critical public debate beyond the control of
aristocrats, royalty, and religious elites led to support for causes like free speech. - correct
answer ✔✔True
verified answers
Between 1930 and 1970, "Who says what to whom with what effect?" became the key question
in American communications research - correct answer ✔✔True
agenda-setting theory refers to the media's ability to change public opinion on controversial
issues. - correct answer ✔✔True
Companies often hold plant tours and open houses to convince their local communities that
they are good citizens - correct answer ✔✔True
Deadheading was the practice of giving reporters free rail passes with the tacit understanding
that they would write glowing reports of rail travel - correct answer ✔✔True
Content analysis is the primary method researchers use to measure the amount of violence on
network television - correct answer ✔✔True
Disney now owns Iron Man, Spiderman, and X-men - correct answer ✔✔True
Ivy used PR techniques to defuse public anger over standard oil's response to the ludlow coal
strike of 1914 - correct answer ✔✔True
Media effects research first emerged because of concerns about television violence. - correct
answer ✔✔True
, Most of the largest public relations firms in america are owned or affiliated with multinational
companies - correct answer ✔✔True
Most media companies spread out their holdings among various types of mass media rather
than trying to control one medium, to avoid monopoly charges - correct answer ✔✔True
One key difference between content analysis and textual analysis is the greater emphasis on
counting measurement, and reliability in content analysis - correct answer ✔✔True
One of the main problems in studying the effects of media is that whatever real effects the
media causes, they also often serve as a scapegoat for larger societal problem - correct answer
✔✔True
P.T. Barnum used gross exaggeration, fraudulent stories, and staged events to secure newspaper
coverage for his clients, his American Museum, and later his circus - correct answer ✔✔True
The supreme court has defined censorship as prior restraint of their speech - correct answer
✔✔True
The united states follows a libertarian model of free expression and free press. - correct answer
✔✔True
Edward Bernays thought that in the hands of the right experts, leaders, and PR counselors,
public opinion, could be shaped and public support directed - correct answer ✔✔True
Philosophers such as Jürgen Habermas believed that critical public debate beyond the control of
aristocrats, royalty, and religious elites led to support for causes like free speech. - correct
answer ✔✔True
