Exam 4 - JLMC 101 MC questions with
verified answers graded A+
A company that wants to get consumers to buy a more expensive version of an item, such as
fancy bottled, might try which persuasive technique? - correct answer ✔✔Snob-appeal
approach
Along with patent medicine companies, what was another prominent newspaper advertiser in
the 1890s? - correct answer ✔✔Department stores
Among magazines that target audience by age, the most dramatic recent success has come from
those aimed at _____. - correct answer ✔✔Adults over 50!!
An example of a magazine that was conceived as an online-only magazine is _____. - correct
answer ✔✔Slate
An owner of a discount appliance store who dresses in goofy costume and yells at the camera is
making use of _____. - correct answer ✔✔Irritation advertising
Early European magazines were oriented toward _____. - correct answer ✔✔Broad political
commentary
From the perspective of myth analysis, many advertisements involve all but which of the
following elements? - correct answer ✔✔Diassociation corollary
Hidden or disguised print or visual messages are called _____. - correct answer ✔✔Subliminal
advertising
verified answers graded A+
A company that wants to get consumers to buy a more expensive version of an item, such as
fancy bottled, might try which persuasive technique? - correct answer ✔✔Snob-appeal
approach
Along with patent medicine companies, what was another prominent newspaper advertiser in
the 1890s? - correct answer ✔✔Department stores
Among magazines that target audience by age, the most dramatic recent success has come from
those aimed at _____. - correct answer ✔✔Adults over 50!!
An example of a magazine that was conceived as an online-only magazine is _____. - correct
answer ✔✔Slate
An owner of a discount appliance store who dresses in goofy costume and yells at the camera is
making use of _____. - correct answer ✔✔Irritation advertising
Early European magazines were oriented toward _____. - correct answer ✔✔Broad political
commentary
From the perspective of myth analysis, many advertisements involve all but which of the
following elements? - correct answer ✔✔Diassociation corollary
Hidden or disguised print or visual messages are called _____. - correct answer ✔✔Subliminal
advertising
