JLMC Exam 4 questions and answers
graded A+ updated
A radio company collecting advertising revenue is an example of direct payment (T/F) - correct
answer ✔✔F
News organizations owned by large media conglomerates have been significantly increasing the
number of reporters assigned to cover international issues, especially following the terrorist
attacks of September 11, 2001. (T/F) - correct answer ✔✔F
Public debates about the structure and ownership of the mass media are encouraged by media
owners, who consider such discussion to be in their best interests.(T/F) - correct answer ✔✔F
The public journalism movement asks reporters to remain detached from their communities
and avoid involvement that could reveal a point of view(T/F) - correct answer ✔✔F
Results from the media diary assignment show that most students recorded using the internet
the most in the morning, followed by the afternoon(T/F) - correct answer ✔✔F
The purpose of antitrust laws is to encourage diversity and competition in the marketplace.(T/F)
- correct answer ✔✔T
The government trend toward deregulation was actually begun during the Carter years.(T/F) -
correct answer ✔✔T
Government controls over business were drastically weakened during the presidency of Ronald
Reagan (1981-1989). (T/F) - correct answer ✔✔T
,Because of the rise of specialization, people under eighteen and women over thirty-five have
more cable television shows targeted at them. (T/F) - correct answer ✔✔T
Former CBS broadcast chief William Paley once argued that anyone who attacked the
commercial broadcast system was attacking democracy itself(T/F) - correct answer ✔✔T
For hegemony to work, the culture must convince consumers and citizens that the interests of
the powerful are common sense and thus normal or natural(T/F) - correct answer ✔✔T
Newspaper editors feel that the public's right to know always outweighs other issues, including
national security(T/F) - correct answer ✔✔T
The case of Richard Jewell and the Olympic Park bombing in 1996 demonstrates the danger of
journalists' not independently verifying what they report(T/F) - correct answer ✔✔T
Many journalists take great pride in asking tough questions and acting as an adversary to the
prominent political leaders and major institutions they cover. (T/F) - correct answer ✔✔T
Walter Lippmann's Public Opinion is considered by many academics to be "the founding book in
American media studies."(T/F) - correct answer ✔✔T
Media effects research first emerged because of concerns about television violence.(T/F) -
correct answer ✔✔F
Researchers associated with the minimal-effects model argue that people engage in selective
exposure and selective retention with regard to the media. (T/F) - correct answer ✔✔T
One of the main problems in studying the effects of media is that whatever real effects the
media cause, they also often serve as a scapegoat for larger social problems(T/F) - correct
answer ✔✔T
,Philosophers such as Jürgen Habermas believed that critical public debate beyond the control of
aristocrats, royalty, and religious elites led to support for causes like free speech.(T/F) - correct
answer ✔✔T
Jürgen Habermas's theory of the public sphere was about the need for global cooperation with
public projects(T/F) - correct answer ✔✔T
Results from the media diary assignment showed that most students in this class use media for
social reasons(T/F) - correct answer ✔✔T
The book publishing and motion-picture industries are both examples of ______.
A. monopolies
B. oligopolies
C. O & Os
D. limited competition
E. None of the above options is correct. - correct answer ✔✔B. oligopolies
Which of the following best describes limited competition?
A. A single firm that dominates an industry
B. A market that has many producers and sellers, but only a few products
C. A few firms that dominate an industry
D. Customers that pay directly for media goods, such as a cable TV or a magazine subscription
E. A company that is limited in the way it can compete with its rivals, as in case of price fixing -
correct answer ✔✔B. A market that has many producers and sellers, but only a few products
Media that rely primarily on direct payment to collect revenues include ______.
A. movies
, B. online search engines
C. over-the-air radio stations
D. consumer magazines
E. daily newspapers - correct answer ✔✔A. movies
When a media business relies on indirect payments for most of its revenue, consumers tend to
______.
A. become commodities to be "sold" to advertisers, who are the real clients
B. become completely unimportant
C. have the ability to communicate their preferences immediately
D. have the power to determine the type of advertising used
E. None of the above options is correct. - correct answer ✔✔A. become commodities to be
"sold" to advertisers, who are the real clients
Which of the following is a characteristic of the shift from an industrial to an information
economy?
A. A change in focus from mass production to niche markets
B. A movement from global to local markets
C. A movement from office work to factory and industrialized production
D. An emphasis on laborers rather than service workers
E. All of the options are correct. - correct answer ✔✔A. A change in focus from mass production
to niche markets
The transition to an information economy was characterized by ______.
A. an increasingly centralized and permanent workforce
B. intense product rivalry between one country and another
C. an emphasis on mass rather than niche markets
graded A+ updated
A radio company collecting advertising revenue is an example of direct payment (T/F) - correct
answer ✔✔F
News organizations owned by large media conglomerates have been significantly increasing the
number of reporters assigned to cover international issues, especially following the terrorist
attacks of September 11, 2001. (T/F) - correct answer ✔✔F
Public debates about the structure and ownership of the mass media are encouraged by media
owners, who consider such discussion to be in their best interests.(T/F) - correct answer ✔✔F
The public journalism movement asks reporters to remain detached from their communities
and avoid involvement that could reveal a point of view(T/F) - correct answer ✔✔F
Results from the media diary assignment show that most students recorded using the internet
the most in the morning, followed by the afternoon(T/F) - correct answer ✔✔F
The purpose of antitrust laws is to encourage diversity and competition in the marketplace.(T/F)
- correct answer ✔✔T
The government trend toward deregulation was actually begun during the Carter years.(T/F) -
correct answer ✔✔T
Government controls over business were drastically weakened during the presidency of Ronald
Reagan (1981-1989). (T/F) - correct answer ✔✔T
,Because of the rise of specialization, people under eighteen and women over thirty-five have
more cable television shows targeted at them. (T/F) - correct answer ✔✔T
Former CBS broadcast chief William Paley once argued that anyone who attacked the
commercial broadcast system was attacking democracy itself(T/F) - correct answer ✔✔T
For hegemony to work, the culture must convince consumers and citizens that the interests of
the powerful are common sense and thus normal or natural(T/F) - correct answer ✔✔T
Newspaper editors feel that the public's right to know always outweighs other issues, including
national security(T/F) - correct answer ✔✔T
The case of Richard Jewell and the Olympic Park bombing in 1996 demonstrates the danger of
journalists' not independently verifying what they report(T/F) - correct answer ✔✔T
Many journalists take great pride in asking tough questions and acting as an adversary to the
prominent political leaders and major institutions they cover. (T/F) - correct answer ✔✔T
Walter Lippmann's Public Opinion is considered by many academics to be "the founding book in
American media studies."(T/F) - correct answer ✔✔T
Media effects research first emerged because of concerns about television violence.(T/F) -
correct answer ✔✔F
Researchers associated with the minimal-effects model argue that people engage in selective
exposure and selective retention with regard to the media. (T/F) - correct answer ✔✔T
One of the main problems in studying the effects of media is that whatever real effects the
media cause, they also often serve as a scapegoat for larger social problems(T/F) - correct
answer ✔✔T
,Philosophers such as Jürgen Habermas believed that critical public debate beyond the control of
aristocrats, royalty, and religious elites led to support for causes like free speech.(T/F) - correct
answer ✔✔T
Jürgen Habermas's theory of the public sphere was about the need for global cooperation with
public projects(T/F) - correct answer ✔✔T
Results from the media diary assignment showed that most students in this class use media for
social reasons(T/F) - correct answer ✔✔T
The book publishing and motion-picture industries are both examples of ______.
A. monopolies
B. oligopolies
C. O & Os
D. limited competition
E. None of the above options is correct. - correct answer ✔✔B. oligopolies
Which of the following best describes limited competition?
A. A single firm that dominates an industry
B. A market that has many producers and sellers, but only a few products
C. A few firms that dominate an industry
D. Customers that pay directly for media goods, such as a cable TV or a magazine subscription
E. A company that is limited in the way it can compete with its rivals, as in case of price fixing -
correct answer ✔✔B. A market that has many producers and sellers, but only a few products
Media that rely primarily on direct payment to collect revenues include ______.
A. movies
, B. online search engines
C. over-the-air radio stations
D. consumer magazines
E. daily newspapers - correct answer ✔✔A. movies
When a media business relies on indirect payments for most of its revenue, consumers tend to
______.
A. become commodities to be "sold" to advertisers, who are the real clients
B. become completely unimportant
C. have the ability to communicate their preferences immediately
D. have the power to determine the type of advertising used
E. None of the above options is correct. - correct answer ✔✔A. become commodities to be
"sold" to advertisers, who are the real clients
Which of the following is a characteristic of the shift from an industrial to an information
economy?
A. A change in focus from mass production to niche markets
B. A movement from global to local markets
C. A movement from office work to factory and industrialized production
D. An emphasis on laborers rather than service workers
E. All of the options are correct. - correct answer ✔✔A. A change in focus from mass production
to niche markets
The transition to an information economy was characterized by ______.
A. an increasingly centralized and permanent workforce
B. intense product rivalry between one country and another
C. an emphasis on mass rather than niche markets
