MNG3701-Strategic Planning IIIA COMPLETE
EXAM SET 2025 |QUESTIONS AND ANSWERS |
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-Managers can mitigate threats.
Importance of Analyzing -Managers can leverage opportunities.
the External Environment -Gain understanding of potential impacts.
-Understand the source / proximity of factors.
-Groups environmental factors
into six segments:
--Political
--Economic
--Sociocultural
The PESTEL Model --Technological
--Ecological
--Legal
These factors can create:
--Opportunities
--Threats
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-Processes & actions of government bodies
-Firms can shape this factor through:
--Lobbying
--Public Relations
--Contributions
Political Factors --Litigation
Example: Tesla
-Has a build-to-order sales model
-Cuts out dealers
-Dealers are lobbying for new legislation
-Largely macro-economic
Examples include:
--Growth rates
Economic Factors --Levels of employment
--Interest rates
--Price stability
--Currency exchange rates
Society's cultures, norms, and values
-Are constantly in flux
-Differ across groups
Sociocultural Factors Demographic trends
-Present opportunities and threats
-Population characteristics related to age, gender,
family size, ethnicity, sexual orientation, religion, and
socioeconomic class
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