JLMC 101 Exam 1 questions and
answers already passed
mass media audiences generally seek out messages that correspond to their beliefs - correct
answer ✔✔true
no media existed prior to the coming of the electronic era in the 19th century - correct answer
✔✔false
selective exposure - correct answer ✔✔individuals seek messages that reaffirm their pre-
existing beliefs
a cultural approach to understanding mass communication - correct answer ✔✔recognizes that
individuals bring diverse meaning to messages
plato wanted to banish poets from ancient Greece because he thought they would - correct
answer ✔✔purvey ideas less rigorous than those generated in oral, face-to-face, questions and
answer discussions
according to the textbook, the high-low model of culture limits the way we look at and discuss
culture today - correct answer ✔✔true
facebook is the most popular site on the Internet - correct answer ✔✔true
what is the most popular social media site - correct answer ✔✔Facebook
, the senders of messages often have little control over how their messages will be received -
correct answer ✔✔true
the mass media are industries that produce and distribute cultural products to large numbers of
people - correct answer ✔✔true
the manuscript culture that existed between 1000 BCE and the mid 15th century primarily
serving the ruling class - correct answer ✔✔true
No media existed prior to the coming of the electronic era in the 19th century - correct answer
✔✔false
the meaning of a message can be affected by a recipient's gender, age, education level,
ethnicity, and occupation - correct answer ✔✔true
TV shows, books, and comics before them, electronic games have also inspired movies - correct
answer ✔✔true
Facebook uses profile information to deliver targeted and personalize ads - correct answer
✔✔true
what is one concern identified in the textbook about the future of news content available
through internet news search sites like google - correct answer ✔✔who will pay for the cost of
producing quality news content
according to the textbook, the mass media have passed through which five historical stages -
correct answer ✔✔oral, written, print, electronic, digital
(blank) are the cultural industries that help circulate the values that link individuals to their
society - correct answer ✔✔mass media
answers already passed
mass media audiences generally seek out messages that correspond to their beliefs - correct
answer ✔✔true
no media existed prior to the coming of the electronic era in the 19th century - correct answer
✔✔false
selective exposure - correct answer ✔✔individuals seek messages that reaffirm their pre-
existing beliefs
a cultural approach to understanding mass communication - correct answer ✔✔recognizes that
individuals bring diverse meaning to messages
plato wanted to banish poets from ancient Greece because he thought they would - correct
answer ✔✔purvey ideas less rigorous than those generated in oral, face-to-face, questions and
answer discussions
according to the textbook, the high-low model of culture limits the way we look at and discuss
culture today - correct answer ✔✔true
facebook is the most popular site on the Internet - correct answer ✔✔true
what is the most popular social media site - correct answer ✔✔Facebook
, the senders of messages often have little control over how their messages will be received -
correct answer ✔✔true
the mass media are industries that produce and distribute cultural products to large numbers of
people - correct answer ✔✔true
the manuscript culture that existed between 1000 BCE and the mid 15th century primarily
serving the ruling class - correct answer ✔✔true
No media existed prior to the coming of the electronic era in the 19th century - correct answer
✔✔false
the meaning of a message can be affected by a recipient's gender, age, education level,
ethnicity, and occupation - correct answer ✔✔true
TV shows, books, and comics before them, electronic games have also inspired movies - correct
answer ✔✔true
Facebook uses profile information to deliver targeted and personalize ads - correct answer
✔✔true
what is one concern identified in the textbook about the future of news content available
through internet news search sites like google - correct answer ✔✔who will pay for the cost of
producing quality news content
according to the textbook, the mass media have passed through which five historical stages -
correct answer ✔✔oral, written, print, electronic, digital
(blank) are the cultural industries that help circulate the values that link individuals to their
society - correct answer ✔✔mass media
