JLMC 101: Final Exam questions with
verified answers
True - correct answer ✔✔Media effects research first emerged because of concerns about
television violence.
True - correct answer ✔✔Researchers associated with the minimal-effects model argue that
people engage in selective exposure and selective retention with regard to the media.
True - correct answer ✔✔The minimal-effects model of mass media research holds that the
media reinforce existing behaviors and attitudes rather than change them.
False - correct answer ✔✔Survey research is better than experimental research at establishing
cause-effect linkages, but experimental research gets closer to real-world conditions.
True - correct answer ✔✔Content analysis is the primary method researchers use to measure
the amount of violence on network television.
True - correct answer ✔✔One of the main problems in studying the effects of media is that
whatever real effects the media cause, they also often serve as a scapegoat for larger social
problems.
False - correct answer ✔✔Agenda-setting theory refers to the media's ability to change public
opinion on controversial issues.
True - correct answer ✔✔The cultivation effect theory suggests that heavy viewing of television
leads individuals to perceive the world in ways that are more consistent with television's
portrayals of the world.
, how media messages were used to inspire public support for World War I - correct answer
✔✔The scientific study of mass media got started because of interest in______________.
"partisan appeal based on half-truths and devious manipulation of communication channels" -
correct answer ✔✔Researchers' negative definition of the kind of propaganda used by various
governments during World War I was_____________.
pseudo-polls - correct answer ✔✔Call-in online, or person-in-the-street polls that the news
media use to address a "question of the day" are known as______________.
the minimal-effects model - correct answer ✔✔The hypodermic-needle research model might
be considered the opposite of which research model?
Selective Exposure - correct answer ✔✔People often choose to expose themselves only to
media outlets that express their views. What is this called?
uses and gratifications model - correct answer ✔✔The question "Why do we use the media?" is
often asked under the_____________ model.
focus group/experiment - correct answer ✔✔Which kind of research method employs a control
group for comparison?
random assignment - correct answer ✔✔In experiments, subjects are picked for each group
through___________, which simply means that each subject has an equal chance of being
placed in either group.
a desire to try to show a cause-effect relationship between two variables - correct answer ✔✔A
mass media effects researcher might choose an experiment approach if he or she
has_____________.
verified answers
True - correct answer ✔✔Media effects research first emerged because of concerns about
television violence.
True - correct answer ✔✔Researchers associated with the minimal-effects model argue that
people engage in selective exposure and selective retention with regard to the media.
True - correct answer ✔✔The minimal-effects model of mass media research holds that the
media reinforce existing behaviors and attitudes rather than change them.
False - correct answer ✔✔Survey research is better than experimental research at establishing
cause-effect linkages, but experimental research gets closer to real-world conditions.
True - correct answer ✔✔Content analysis is the primary method researchers use to measure
the amount of violence on network television.
True - correct answer ✔✔One of the main problems in studying the effects of media is that
whatever real effects the media cause, they also often serve as a scapegoat for larger social
problems.
False - correct answer ✔✔Agenda-setting theory refers to the media's ability to change public
opinion on controversial issues.
True - correct answer ✔✔The cultivation effect theory suggests that heavy viewing of television
leads individuals to perceive the world in ways that are more consistent with television's
portrayals of the world.
, how media messages were used to inspire public support for World War I - correct answer
✔✔The scientific study of mass media got started because of interest in______________.
"partisan appeal based on half-truths and devious manipulation of communication channels" -
correct answer ✔✔Researchers' negative definition of the kind of propaganda used by various
governments during World War I was_____________.
pseudo-polls - correct answer ✔✔Call-in online, or person-in-the-street polls that the news
media use to address a "question of the day" are known as______________.
the minimal-effects model - correct answer ✔✔The hypodermic-needle research model might
be considered the opposite of which research model?
Selective Exposure - correct answer ✔✔People often choose to expose themselves only to
media outlets that express their views. What is this called?
uses and gratifications model - correct answer ✔✔The question "Why do we use the media?" is
often asked under the_____________ model.
focus group/experiment - correct answer ✔✔Which kind of research method employs a control
group for comparison?
random assignment - correct answer ✔✔In experiments, subjects are picked for each group
through___________, which simply means that each subject has an equal chance of being
placed in either group.
a desire to try to show a cause-effect relationship between two variables - correct answer ✔✔A
mass media effects researcher might choose an experiment approach if he or she
has_____________.
