While freedom of contract promotes autonomy, it often fails to
🧾 1. Freedom of Contract vs Consumer Protection
reflect real-world inequalities. Consumer protection laws such as
CRA 2015 are vital in rebalancing these relationships.
The principle of freedom of contract holds that individuals are free
to negotiate and enter contracts voluntarily. This classical view is
📜 2. Offer, Acceptance, Postal Rule, and Electronic
reflected in L’Estrange v Graucob [1934], where a signed contract
Communication
was binding, even if the party hadn’t read the terms.
An offer is a clear expression of willingness to contract on specific
However, this principle is challenged by inequality of bargaining
terms, intended to be binding once accepted. In Carlill v Carbolic
power, especially in standard form consumer contracts. In
Smoke Ball Co [1893], an advert was held to be a unilateral offer
Thornton v Shoe Lane Parking [1971], the court held that
because it showed a clear intention to be bound.
unexpected or onerous terms (e.g., liability disclaimers) must be
clearly brought to the consumer’s attention. In contrast, an invitation to treat is not an offer but an invitation to
negotiate. This was shown in Fisher v Bell [1961] and Partridge v
Statutory intervention has grown, particularly through the
Crittenden [1968], where goods on display or in adverts were not
Consumer Rights Act 2015, which makes terms unfair if they create
offers.
a significant imbalance to the detriment of the consumer (s.62). In
Director General of Fair Trading v First National Bank [2001], the Acceptance must mirror the offer and be communicated. In
House of Lords held that terms must be fair and transparent. Entores v Miles Far East Corp [1955], acceptance by telex was only
valid when received. However, the postal rule from Adams v
Lindsell [1818] states that acceptance is effective when posted,
even if delayed or lost, as confirmed in Household Fire Insurance v
Grant [1879].