Salesforce Exam
How can you ensure your subject lines are effective?
A. Keep them short and test
B. Use the same subject line every time
C. Include the world SALE or free
D. Use reply format with RE - Answer-A. Keep them short and test
What is dynamic content?
A. Content that displays in a content area according to rules as defined based on subscriber attributes
B. A personalization string
C. Any image that's used in an email
D. Helpful content that will have a high click-through rate. - Answer-A. Content that displays in a content
area according to rules as defined based on subscriber attributes
Why is it important to follow CAN-SPAM guidelines?
A. To stay legally compliant in the US.
,B. To increase your open rates
C. To properly segment your mailings
D. To understand your target audience - Answer-A. To stay legally compliant in the US.
Which of the following is an unsubscribe type available through salesforce marketing cloud?
A. Global
B. Segmented
C. Siloed
D. Departmental - Answer-A. Global
You want to keep your per-mailing email bounce rate under:
A. 30%
B. 25%
C. 20%
D. 10% - Answer-C. 20%
Spam filters can vary in logic, but most spam filters use:
A. Content- or keyword-based logic
,B. Employing people to look at all the emails before sending them on to the recipient.
C. Highly processed meat products
D. A random number generator. - Answer-A. Content- or keyword-based logic
Which of the following methods can you use to acquire subscribers?
A. Website sign-ups
B. Hub and spoke
C. Adults learning theory
D. In-store promotions
E. A and D - Answer-E. A and D
Which of the following is a benefit of using a welcome program?
A. Welcome programs generally have high open rates.
B. Welcome programs generally have high click rates.
C. Welcome programs are more likely to be forwarded than other types of emails.
D. A and B - Answer-D. A and B
What is a best practice when subscribers opt in to receive email from your company?
, A. Ask them a series of questions to learn about their life story.
B. Assume they are opting in to receive messages, without expressly confirming that.
C. Give them a lot of free stuff.
D. Get their name, email address, and permission to send promotional emails. - Answer-D. Get their
name, email address, and permission to send promotional emails.
Why are subscriber email addresses so valuable for marketing campaigns?
A. They indicate where each subscriber lives.
B. They help you create a single view of each customer.
C. They tell you how customers sign in to Salesforce.
D. They tell you which apps and social networks are important to each customer. - Answer-D. They tell
you which apps and social networks are important to each customer.
What can you learn when customers open your email?
A. Which products they've bought from you so far
B. What time of day they opened your email
How can you ensure your subject lines are effective?
A. Keep them short and test
B. Use the same subject line every time
C. Include the world SALE or free
D. Use reply format with RE - Answer-A. Keep them short and test
What is dynamic content?
A. Content that displays in a content area according to rules as defined based on subscriber attributes
B. A personalization string
C. Any image that's used in an email
D. Helpful content that will have a high click-through rate. - Answer-A. Content that displays in a content
area according to rules as defined based on subscriber attributes
Why is it important to follow CAN-SPAM guidelines?
A. To stay legally compliant in the US.
,B. To increase your open rates
C. To properly segment your mailings
D. To understand your target audience - Answer-A. To stay legally compliant in the US.
Which of the following is an unsubscribe type available through salesforce marketing cloud?
A. Global
B. Segmented
C. Siloed
D. Departmental - Answer-A. Global
You want to keep your per-mailing email bounce rate under:
A. 30%
B. 25%
C. 20%
D. 10% - Answer-C. 20%
Spam filters can vary in logic, but most spam filters use:
A. Content- or keyword-based logic
,B. Employing people to look at all the emails before sending them on to the recipient.
C. Highly processed meat products
D. A random number generator. - Answer-A. Content- or keyword-based logic
Which of the following methods can you use to acquire subscribers?
A. Website sign-ups
B. Hub and spoke
C. Adults learning theory
D. In-store promotions
E. A and D - Answer-E. A and D
Which of the following is a benefit of using a welcome program?
A. Welcome programs generally have high open rates.
B. Welcome programs generally have high click rates.
C. Welcome programs are more likely to be forwarded than other types of emails.
D. A and B - Answer-D. A and B
What is a best practice when subscribers opt in to receive email from your company?
, A. Ask them a series of questions to learn about their life story.
B. Assume they are opting in to receive messages, without expressly confirming that.
C. Give them a lot of free stuff.
D. Get their name, email address, and permission to send promotional emails. - Answer-D. Get their
name, email address, and permission to send promotional emails.
Why are subscriber email addresses so valuable for marketing campaigns?
A. They indicate where each subscriber lives.
B. They help you create a single view of each customer.
C. They tell you how customers sign in to Salesforce.
D. They tell you which apps and social networks are important to each customer. - Answer-D. They tell
you which apps and social networks are important to each customer.
What can you learn when customers open your email?
A. Which products they've bought from you so far
B. What time of day they opened your email
