Answers Verified 100% Correct
distribution - ANSWER the process of getting the product to the consumer
diversity - ANSWER ethnic variety as well as socioeconomic and gender variety in a
group or society
economic multiplier - ANSWER The process of how money filters through a local
economy and is spent and re-spent, creating income for other businesses.
ecotourism - ANSWER a branch of tourism encompassing adventure tourism and
sustainable development of regions for future generations
elasticity of demand - ANSWER the variation of consumer demand due to a change in
price
empowerment - ANSWER The granting of authority or power to front-line personnel for
handling and solving guests' problems
entrepreneur - ANSWER a person who organizes, manages, and takes the risk of
owning and operating a buisness
entry-level - ANSWER the position of an employee at the beggening level of a
particular career
e-tail - ANSWER the sale of goods or services to the customer by means of the
Internet.
ethics - ANSWER an expression of the standards of right and wrong based on conduct
and morals in a particular society or a system or theory of moral values and principles
exemplary guest service - ANSWER consistent hospitality service that exceeds guest
expectations.
experimental method - ANSWER A research method whereby a researcher observes
the results of changing one or more marketing variables
facilitating products - ANSWER goods or services that aid the use of the core product
feature - ANSWER a basic, physical, or extended attribute of a product or purchase
, follow-up - ANSWER a phone call or thank-you note from the interveiwee to the
interveiwer after the interveiw takes place
franchise - ANSWER a type of buisness that is set up through a franchise agreement,
which is a contract between a franchisor and franchisee to sell a companys goods or
services at a designated location
frequent-flyer program - ANSWER a program in which an airline offers free travel,
upgrades, and discounts to program members
front of the house - ANSWER the area in a hospitality establisment that guests view,
such as the entrance and dining room
front of the house (lodging) - ANSWER the area in a lodging facility that guests view,
such as the lobby
full-service restaurant - ANSWER a restaurant where a customer sits at a table, gives
an order to a server, and is served food at the table
geographics - ANSWER statistics about where people live.
globalization - ANSWER the increasing integration of the world economy
goal - ANSWER the eventual desired outcome
guest or uniformed services - ANSWER staff member in uniforms, including the bell
staff, valets, security offers, concierge, and door or garage attendants
guest satisfaction - ANSWER the fulfillment of guests' needs and wants regarding
recieving quality hospitality products
guest service agent (GSA) - ANSWER a hotel staff member who performs all of the
functions of a desk clerk/agent, concierge, and valet
hallmark event - ANSWER a local or regional event with national or possible
international appeal that occurs once or annually
hospitality-specific traits - ANSWER professional characteristics needed in the
hospitality industry, including a positive personal attitude, good work ethics, maturity,
and good personal appearance as well as leadership and time-management skills
hub-and-spoke system - ANSWER an effective network for an airline formed by a hub,
or a large airport, connected to other smaller airports called spokes