2025 PRSA APR EXAM PRACTICE 100+
QUESTIONS & 100% VERIFIED
ANSWERS AND DETAILED
EXPLANATIONS
A poll about public opinion in reference to your school's bond referendum campaign
shows that the majority of voters support the plan and are planning on going to the polls
to vote "yes" in four months. Your superintendent is excited and thinks that there is no
need to continue a public relations campaign. Which dimension of public opinion is he
ignoring?
A. Coorientation.
B. Stability.
C. Pertinence.
D. Direction.
E. Salience.
- answer-B. Stability. Stability refers to how long respondents have held or will hold the
same direction and intensity of feelings. It is one of three dimensions (the other two
being informational support--how much knowledge people hold about an object and
social support--the extent to which people think their opinions are shared by others in
their social milieu) that are often ignored in public opinion surveys. D) Direction is a
dimension of public opinion; it measures positive-negative-neutral. A) Coorientation is
when two or more people's orientations include the same issues or objects. C)
Pertinence and E) Salience deal with how individuals assign value to objects.
Pertinence is the relative value of an object found by making object-object comparisons
on the basis of attribute. Salience is the value that individuals assign to objects on the
basis of their previous history with the object and their assessment of the object in the
current context. EPR, 11th edition, pages 178-180.
A potential client approaches your firm wanting you to handle their new product line
relating to work shoes. A current client is a competitor of this potential client in other
product lines, but does not sell shoes. How should you handle this request?
A. Express your gratitude but do not accept this new business.
B. Take the new business but do not reveal any information about this partnership.
C. Drop your current client because the new client is expected to bring in more profit
margin.
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,D. Accept the new client for this product line because it does not conflict with your
current client's products that have under contract.
- answer-Answer is D - As long as the two clients are not competitors on that particular
product line, your firm is not violating any loyalty by providing public relations services to
both clients.
A potential new client has requested a meeting with your agency in 2 days. The Senior
Partner has asked you to pull together some client research so that the partner and the
strategy director can prepare for the meeting. The research is due by the end of the
day. Which sources of information would be the most helpful?
A. IRS tax returns, YouTube videos of the company's annual meeting, the company's
website
B. The company's website, the company's current social media channels, the 10K
C. The president's most recent media interview series, the 10K, and a customer review
site
D. Industry journals, YouTube public issues campaign videos produced by the
company, the 10K
- answer-Answer: B
Rationale: All are very helpful, but in this scenario you are creating a quick summary of
the business. One of the most helpful pieces of information are the 10K which will
provide the most recent financial data and official business strategy. The company's
website and social media which will be a great indication of how well the business
strategies are being communicated to customers and the company culture.
A supermarket chain experienced a breach of its computer systems that may have
given criminals access to millions of credit and debit cards. Headline news stories
blame the retailer for failing to follow payment card industry standards on security.
Research has established that the company was hacked even though it appeared to be
following all of the security rules laid out by the credit card associations. The
supermarket chain PR team has implemented its detailed crisis communications plan to
handle the hacking fallout. In addition, they have contracted your PR firm to help them
work on major goals for most crisis situations, which include: Choose two.
A. Change the conversation by launching a fun PR campaign
B. Bury the story online with numerous educational social media and blog stories
C. Minimize problems ASAP
D. Educate the public about cybercrime and security measures
E. Erase the event from the minds of the
- answer-Answer:
C, E
Rationale: Study Guide page 109
Major goals for most crisis situations are to minimize the problems as soon as possible
and remove the event from the minds of the affected publics.
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,ABC Company's goal is for its widget to become the leading consideration by
companies seeking widgets in its market segment. To succeed, it needs to build
awareness for its new product, and industry analysts are a key public. Which one of the
following strategies is the best choice?
A. The company will build alliances with relevant industry analyst firms.
B. The company will conduct at least three briefings per quarter with three of the five
analyst firms.
C. The company will attend analyst days for each of the five analyst firms
D. The company will educate and inform key industry analysts on its new product
through a webinar series.
- answer-Answer: A
KSA: 1.5 Planning
Source: EPR 11, P. 273; APR Guide p. 24
Rationale: A is correct because: A strategy is an overall concept, approach or general
plan for the program designed to achieve an objective. Strategy is selected to achieve a
particular outcome (as a stated in a goal or objective). Strategies provide the roadmap
to your objectives.
Answers B-D are tactics. They describe specific methods for achieving the strategy.
An employee in the sales department has turned in her two week notice, and one month
later, your supervisor calls you in to discuss a negative posting on a company review
site that she believes was the former employee.Your supervisor accuses this former
employee and would like to explore the option of pressing charges for defamation of
character. Your supervisor asks you to confirm that the former employee made these
same negative statements in her exit interview.Which one of the following is the best
course of action?
A. Contact the former employee and inform her that the company is looking into a
defamation case.
B. Provide your supervisor with the exit questionnaire filled out by the former employee
at the exit interview.
C. Share your personal reactions to the exit interview.
D. Discuss previous conversations other employes have had with the former employee.
- answer-Correct Answer: B
An item in the company's annual report describes the company's fundraising efforts to
aid a local organization that is fighting muscular dystrophy. The item includes a photo of
a man on crutches at a company fundraiser. The photo has no caption but the
implication is that the man has MD, while in fact he is an employee who injured his leg
in a company-sponsored ski trip. What part of the Right of Privacy is the photo's main
legal issue?
A) Appropriation of a person's name or face for commercial purposes
B) Public disclosure of embarrassing private facts
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, C) Placing a person in a false light, misrepresentation
D) Intrusion into someone's personal space, which can be by recordings, photography
as well as physically
- answer-The correct answer is C.
The man does not have MD as implied in the item, so he has been misrepresented.
False light does not require damage to reputation. (APR Study Guide, p. 25)
As the communications director for a federal agency, you have been reacting to a law
enforcement incident that has received negative public and media attention. To make
matters worse, today, a congressman called you and requested information about the
investigation. Which one of the following is the best course of action?
a. Do not provide the congressman the information due to the Freedom of Information
Act.
b. Quickly provide the congressman the investigation information he requested.
c. Delay your response and consult with legal.
- answer-Answer: a.
found in EPR 10th Edition pg. 150
As the internal communications officer of a large corporation, You've discovered
numerous unofficial newsletters being published and emailed to 3,000 employees
without your knowledge. On further investigation you discover in each newsletter a
national ad appeared with the copyright symbol listed, but with digital modifications
made to each ad changing the color and size. What three significant copyright laws
were violated here?
A. Downloading materials from the Internet, Fair Use, and Statutory Copyright
B. Product Publicity, Photography & Artwork, Copyright Act
D. Common law copyright, Fair Use Doctrine, and Infringement
E. Trademark Infringement, Digital Millennium Copyright Act (DMCA), and Copyright
Infringement.
- answer-E. Trademark, Digital Millennium Copyright Act (DMCA), and Copyright Law.
(APR Study Guide, pgs. 105-107)
As the public affairs officer for a military installation, you must be fully informed about
both state and federal open access legislation. If you are searching for information and
meeting notes from a government agency meeting, you would use which of the
following to obtain access to those records:
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QUESTIONS & 100% VERIFIED
ANSWERS AND DETAILED
EXPLANATIONS
A poll about public opinion in reference to your school's bond referendum campaign
shows that the majority of voters support the plan and are planning on going to the polls
to vote "yes" in four months. Your superintendent is excited and thinks that there is no
need to continue a public relations campaign. Which dimension of public opinion is he
ignoring?
A. Coorientation.
B. Stability.
C. Pertinence.
D. Direction.
E. Salience.
- answer-B. Stability. Stability refers to how long respondents have held or will hold the
same direction and intensity of feelings. It is one of three dimensions (the other two
being informational support--how much knowledge people hold about an object and
social support--the extent to which people think their opinions are shared by others in
their social milieu) that are often ignored in public opinion surveys. D) Direction is a
dimension of public opinion; it measures positive-negative-neutral. A) Coorientation is
when two or more people's orientations include the same issues or objects. C)
Pertinence and E) Salience deal with how individuals assign value to objects.
Pertinence is the relative value of an object found by making object-object comparisons
on the basis of attribute. Salience is the value that individuals assign to objects on the
basis of their previous history with the object and their assessment of the object in the
current context. EPR, 11th edition, pages 178-180.
A potential client approaches your firm wanting you to handle their new product line
relating to work shoes. A current client is a competitor of this potential client in other
product lines, but does not sell shoes. How should you handle this request?
A. Express your gratitude but do not accept this new business.
B. Take the new business but do not reveal any information about this partnership.
C. Drop your current client because the new client is expected to bring in more profit
margin.
Please leave a 5-star review. Your review is my motivation. Success in your exams!!
,D. Accept the new client for this product line because it does not conflict with your
current client's products that have under contract.
- answer-Answer is D - As long as the two clients are not competitors on that particular
product line, your firm is not violating any loyalty by providing public relations services to
both clients.
A potential new client has requested a meeting with your agency in 2 days. The Senior
Partner has asked you to pull together some client research so that the partner and the
strategy director can prepare for the meeting. The research is due by the end of the
day. Which sources of information would be the most helpful?
A. IRS tax returns, YouTube videos of the company's annual meeting, the company's
website
B. The company's website, the company's current social media channels, the 10K
C. The president's most recent media interview series, the 10K, and a customer review
site
D. Industry journals, YouTube public issues campaign videos produced by the
company, the 10K
- answer-Answer: B
Rationale: All are very helpful, but in this scenario you are creating a quick summary of
the business. One of the most helpful pieces of information are the 10K which will
provide the most recent financial data and official business strategy. The company's
website and social media which will be a great indication of how well the business
strategies are being communicated to customers and the company culture.
A supermarket chain experienced a breach of its computer systems that may have
given criminals access to millions of credit and debit cards. Headline news stories
blame the retailer for failing to follow payment card industry standards on security.
Research has established that the company was hacked even though it appeared to be
following all of the security rules laid out by the credit card associations. The
supermarket chain PR team has implemented its detailed crisis communications plan to
handle the hacking fallout. In addition, they have contracted your PR firm to help them
work on major goals for most crisis situations, which include: Choose two.
A. Change the conversation by launching a fun PR campaign
B. Bury the story online with numerous educational social media and blog stories
C. Minimize problems ASAP
D. Educate the public about cybercrime and security measures
E. Erase the event from the minds of the
- answer-Answer:
C, E
Rationale: Study Guide page 109
Major goals for most crisis situations are to minimize the problems as soon as possible
and remove the event from the minds of the affected publics.
Please leave a 5-star review. Your review is my motivation. Success in your exams!!
,ABC Company's goal is for its widget to become the leading consideration by
companies seeking widgets in its market segment. To succeed, it needs to build
awareness for its new product, and industry analysts are a key public. Which one of the
following strategies is the best choice?
A. The company will build alliances with relevant industry analyst firms.
B. The company will conduct at least three briefings per quarter with three of the five
analyst firms.
C. The company will attend analyst days for each of the five analyst firms
D. The company will educate and inform key industry analysts on its new product
through a webinar series.
- answer-Answer: A
KSA: 1.5 Planning
Source: EPR 11, P. 273; APR Guide p. 24
Rationale: A is correct because: A strategy is an overall concept, approach or general
plan for the program designed to achieve an objective. Strategy is selected to achieve a
particular outcome (as a stated in a goal or objective). Strategies provide the roadmap
to your objectives.
Answers B-D are tactics. They describe specific methods for achieving the strategy.
An employee in the sales department has turned in her two week notice, and one month
later, your supervisor calls you in to discuss a negative posting on a company review
site that she believes was the former employee.Your supervisor accuses this former
employee and would like to explore the option of pressing charges for defamation of
character. Your supervisor asks you to confirm that the former employee made these
same negative statements in her exit interview.Which one of the following is the best
course of action?
A. Contact the former employee and inform her that the company is looking into a
defamation case.
B. Provide your supervisor with the exit questionnaire filled out by the former employee
at the exit interview.
C. Share your personal reactions to the exit interview.
D. Discuss previous conversations other employes have had with the former employee.
- answer-Correct Answer: B
An item in the company's annual report describes the company's fundraising efforts to
aid a local organization that is fighting muscular dystrophy. The item includes a photo of
a man on crutches at a company fundraiser. The photo has no caption but the
implication is that the man has MD, while in fact he is an employee who injured his leg
in a company-sponsored ski trip. What part of the Right of Privacy is the photo's main
legal issue?
A) Appropriation of a person's name or face for commercial purposes
B) Public disclosure of embarrassing private facts
Please leave a 5-star review. Your review is my motivation. Success in your exams!!
, C) Placing a person in a false light, misrepresentation
D) Intrusion into someone's personal space, which can be by recordings, photography
as well as physically
- answer-The correct answer is C.
The man does not have MD as implied in the item, so he has been misrepresented.
False light does not require damage to reputation. (APR Study Guide, p. 25)
As the communications director for a federal agency, you have been reacting to a law
enforcement incident that has received negative public and media attention. To make
matters worse, today, a congressman called you and requested information about the
investigation. Which one of the following is the best course of action?
a. Do not provide the congressman the information due to the Freedom of Information
Act.
b. Quickly provide the congressman the investigation information he requested.
c. Delay your response and consult with legal.
- answer-Answer: a.
found in EPR 10th Edition pg. 150
As the internal communications officer of a large corporation, You've discovered
numerous unofficial newsletters being published and emailed to 3,000 employees
without your knowledge. On further investigation you discover in each newsletter a
national ad appeared with the copyright symbol listed, but with digital modifications
made to each ad changing the color and size. What three significant copyright laws
were violated here?
A. Downloading materials from the Internet, Fair Use, and Statutory Copyright
B. Product Publicity, Photography & Artwork, Copyright Act
D. Common law copyright, Fair Use Doctrine, and Infringement
E. Trademark Infringement, Digital Millennium Copyright Act (DMCA), and Copyright
Infringement.
- answer-E. Trademark, Digital Millennium Copyright Act (DMCA), and Copyright Law.
(APR Study Guide, pgs. 105-107)
As the public affairs officer for a military installation, you must be fully informed about
both state and federal open access legislation. If you are searching for information and
meeting notes from a government agency meeting, you would use which of the
following to obtain access to those records:
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