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A potential client approaches your firm wanting you to handle their new product line
relating to work shoes. A current client is a competitor of this potential client in other
product lines, but does not sell shoes. How should you handle this request?
A. Express your gratitude but do not accept this new business.
B. Take the new business but do not reveal any information about this partnership.
C. Drop your current client because the new client is expected to bring in more profit
margin.
D. Accept the new client for this product line because it does not conflict with your
current client's products that have under contract.
- answer-Answer is D - As long as the two clients are not competitors on that particular
product line, your firm is not violating any loyalty by providing public relations services to
both clients.
An item in the company's annual report describes the company's fundraising efforts to
aid a local organization that is fighting muscular dystrophy. The item includes a photo of
a man on crutches at a company fundraiser. The photo has no caption but the
implication is that the man has MD, while in fact he is an employee who injured his leg
in a company-sponsored ski trip. What part of the Right of Privacy is the photo's main
legal issue?
A) Appropriation of a person's name or face for commercial purposes
B) Public disclosure of embarrassing private facts
C) Placing a person in a false light, misrepresentation
D) Intrusion into someone's personal space, which can be by recordings, photography
as well as physically
- answer-The correct answer is C.
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,The man does not have MD as implied in the item, so he has been misrepresented.
False light does not require damage to reputation. (APR Study Guide, p. 25)
As the communications director for a federal agency, you have been reacting to a law
enforcement incident that has received negative public and media attention. To make
matters worse, today, a congressman called you and requested information about the
investigation. Which one of the following is the best course of action?
a. Do not provide the congressman the information due to the Freedom of Information
Act.
b. Quickly provide the congressman the investigation information he requested.
c. Delay your response and consult with legal.
- answer-Answer: a.
found in EPR 10th Edition pg. 150
As the internal communications officer of a large corporation, You've discovered
numerous unofficial newsletters being published and distributed to 3,000 employees
without your knowledge. On further investigation you discover in each newsletter a
national ad appeared with the copyright symbol listed, but with digital modifications
made to each ad changing the color and size. What three significant copyright laws
were violated here?
A. Downloading materials from the Internet, Fair Use, and Statutory Copyright
B. Product Publicity, Photography & Artwork, Copyright Act
D. Common law copyright, Fair Use Doctrine, and Infringement
E. Trademark Infringement, Digital Millennium Copyright Act (DMCA), and Copyright
Infringement.
- answer-E. Trademark Infringement, Digital Millennium Copyright Act (DMCA), and
Copyright Infringement.
(EPR, pg. 157-163; S&T, pg. 301-310)
Verify this answer - I think it may be wrong
As the public affairs officer for a military installation, you must be fully informed about
both state and federal open access legislation. If you are searching for information and
meeting notes from a government agency meeting, you would use which of the
following to obtain access to those records:
A) Bipartisan Campaign Reform Act of 2002
B) Federal Regulation of Lobbying Act of 1946
C) Freedom of Information Act of 1966
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, D) 1996 Electronic Freedom of Information Act
- answer-Answer: C.
Freedom of Information Act of 1966 from Cutlip & Center's Effective Public Relations,
Tenth Edition, p. 150
As the public relations director for your company one of the functions of your office is to
take photos at official company events. For this particular event your company hires a
photographer outside of the company to take photos. One of the employees emails you
and asks for copies of a few of the photos. What is the best response to provide to the
employee?
A. I will provide you the photos after I provide them for legal review.
B. The organization owns an employees work done on behalf of the organization.
C. The photographs can be found on the company's website and you can select the
photos you would like to use.
D. The photos that the company owns the copyrights to will be placed on the
company's website once they are approved by the legal office.
- answer-Correct Answer D
Reference: APR Study Guide 2010, page. 24
As the public relations manager for a company who produces specialized prosthetics for
wounded war veterans, you are often contacted directly by customers with very
personal stories and inquiries as your phone number is listed on the company's website
as the media contact. Oftentimes instead of reaching out to your company's customer
support—which you know to be short-staffed right now, with extremely long hold times
on the phone and up to 72 hour response times via email—customers will reach out to
you about inquiries regarding billing, product use and other concerns. You are doing
your best to ensure every inquiry is conveyed to and addressed by the customer
support team. A recent customer has latched on to you and is holding you personally
responsible for addressing their serious concerns about the sizing and comfort of their
prosthetic mechanism. Over the past three days, you've five phone calls and 10 emails
fro
- answer-Answer: B
Rationale:
1. Define the specific ethical issue/conflict. Company policies are prohibiting a customer
from receiving a full refund on a product they purchased. The customer has threatened
to escalate the issue to the media if they do not receive the refund, which could become
a reputation issue for your company despite the company's policies.
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